17th February 2024
30th June 2017
From Cannes Lions and @adweek. It is undoubtedly a tough time for journalism and this campaign by Droga 5 for the New York Times needed to engage and drive paid for subscriptions. They decided on a big stage for their first TV spot in seven years – The Oscars, and engaged a high profile figure to accelerate awareness. They knew that when Trump tweets, subscriptions go up.
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