Ten Stories We’ve Enjoyed This Week

12th October 2019

Great fun from @rhodri (HT @neilperkin). ‘Ten weeks ago I said that I’d started writing a disco concept album about Brexit. Unbelievably, I wasn’t joking. Even more unbelievably, it’s finished, and it’s released today. You can buy it or listen to it here, and here’s a trailer’.

A few pieces associated with Mental Health Day (on 10th October). From The Guardian, concerns with how UK universities are dealing with metal wellness issues ; and how Spotify is taking a welcome approach – …’we encourage the entire team to take a little time from their day-to-day to explore a broad range of mental health events and activities. There will be inspirational talks and workshops, mediation and artists sharing both their work and the stories of their own struggles.’ Here, ITV and Uncommon take over an ad break in mental wellness campaign ‘Britain Get Talking’. and finally, Hong Kong McCann’s unique visualisation of the impact of stress.

i-D Magazine, takes a look at how the fashion industry is embracing ‘ecosexuality’.

From JWT Intelligence. ‘Newly emerging avenues for entertainment invite audiences to be a part of the story. As attention spans become shorter – Gen Z’s is said to be 8 seconds, versus millennials’ 12 seconds – entertainment companies are devising ever-more inventive, multi-sensory experiences that draw viewers in by allowing them to interact with the content.

In tune with the above, Tinder is launching its first interactive series within the app, called “Swipe Night.” The four-episode series premieres next month and is presented in a first-person, choose-your-own-adventure format.

Steve Gladdis, CSO at Mediacom, on the Future of Media Planning. ‘It has moved beyond Byron, Binet and bytes.‘ Key themes include – cultural branding, personalisation at scale, untapped contexts and performance marketing. And…this is a nice piece from Paul Feldwickin WARC – Brand experience should not distract marketers from fundamental brand truths.

‘Brands, take heed: a rising generation of digital native consumers, born between 2010 and 2025, are primed to overhaul the consumer landscape. Raised on technology, eagerly principled and the apples of their parents’ eyes, this generation’s expectations already present a powerful force for brands.’ Meet Generation Alpha.

20 firms behind a third of all carbon emissions. These 20 companies have contributed to 480bn tonnes of carbon dioxide equivalent since 1965. Top three are Saudi Aramco, Chevron and Gazprom. And in case not seen, here is a short video, mapping the increasing temperature of the earth between 1880 (when records first started) and 2017. Blue is good, yellow is less good, orange is bad and red is very bad.

Nice initiative from Information is Beautiful. Charting ‘all the amazing, encouraging, inspiring, uplifting things happening in the world. Trends and achievements we don’t always see because we’re fixated on the news.’ This is their Beautiful News. And….the long-list for the 2019, Information is Beautiful Awards, in association with Kantar, is out.

‘The Small Escape.’ A fabulous short film from BMW. ‘In 1964 nine people found freedom in West Berlin. With the help of a BMW Isetta.’