22nd June 2019
This week I attended an APG Noisy Thinking event that looked at some of the creative work up for an award at this years Cannes Festival. A selection of great (but usual candidate) pieces were shown, including – Librese’s ‘Viva La Vulva’, Greenpeace/Iceland’s Rang-tan and Aero Mexico’s DNA Discounts, but there were a few fabulous pieces that were new to me. These included Thisables from Ikea in Israel (furniture design by and for advocates for accessibility), smuggling the Pride flag into Russia, McDelivery in Paris (ignoring landmark shots but impressionist style images still looking beautiful), The Truth is Worth It,
from NYT, and Combat Stress – Bring Them All Home. The standout piece from Spanish alcohol brand Ruavieja, We Have to See More of Each Other, used an algorithm to calculate how much time friends would have left, to spend together, in their lives. Sobering and very moving.
This new (free) report courtesy of Snapchat and JWT Intelligence. ‘They’re the hyper-connected, highly opinionated generation, moved to activism as the internet and social media landscape has made them acutely conscious of and concerned about world events….this is the cohort of gender fluidity and inclusivity in all its forms.’ Into Z Future, meet the next generation of Super Creatives.
Zuckerbucks. Love this quote about Libra – ‘a cryptocurrency with the ethics of Uber, the censorship resistance of Paypal, and the centralisation of Visa, all tied together under the proven privacy of Facebook….’ This from MIT, three things we don’t know about Facebook’s digital currency.
HT @neilperkin, from Seth Godin.’If Nike announced that they were opening a hotel, you’d have a pretty good guess about what it would be like. But if Hyatt announced that they were going to start making shoes, you would have NO IDEA WHATSOEVER what those shoes would be like. That’s because Nike owns a brand and Hyatt simply owns real estate.’
From WARC (and via Cannes) here are the secrets of the CMO of The Future (mission, science and craft).
From Aeon (and Hegel), The Spirit Of History. ‘…history seems a bit depressing at first. Entire civilisations and ways of life come to be and pass away, old ways of living vanish. Nothing seems stable. Hegel’s daring philosophical proposal insisted that we see this procession as manifesting the ways in which each individual form of human social life generates tensions and strains within itself. When these tensions become so great that such a way of living finally makes no sense to the participants, life rapidly becomes uninhabitable. Sounds prescient?
Late last year, Gallup found that U.S. public support for legalising marijuana surged to 66 percent. The poll’s results were particularly noteworthy because a newfound majority of Republicans and Americans over 55 supported legalisation for the first time. This is the case for and against marijuana legalisation.
A year through the distant eyes of meteorological satellite Himawari-8 – a hypnotic stream of Earth’s beauty, fragility and disasters. Winner of the 2019 Vimeo Staff Pick Award at the Annecy International Animation Film Festival.