Ten Stories We Have Enjoyed This Week

2nd August 2018

This is a long TED video piece, but well worth the time. This is the review from Forbes – ‘Unlike anything I had seen before. Part performance, part lecture (and parody) it was like watching a live TED meets ‘Black Mirror’ Live special. Terrifying as it was refreshingly original.’  Some of the lines in the talk include – ‘What if we re-imagined what it means to build a society based on personal brand reach’… ‘to explore the ocean of uncharted influence and put dystopia at the heart of all society…and ‘you will love brands or die trying….’ Is this where we are heading, or indeed where some of us already are? 

Marketers around the world are banking on microinfluencers. Except in China, where macroinfluencers still dominate. ‘People connect with microinfluencers because of their authenticity and honest perspective…They feel as if they are a person just like them. And with authenticity at the core of what brands desire, they’ve started looking more toward smaller influencers with higher engagement rates.’

This Japanese company believes that renting space on armpits is thenext great ad frontier. Advertising keeps getting wackier. 

Phone and internet use: the number of mobile calls drops for first time ever. This Ofcom report has not collated figures for chat apps such as WhatsApp and Facebook Messenger; but one might argue that this is not a big issue, as many milennials are unlikely to be using these channels to talk to each other. 

From @Adweek. Colors resonate with consumers on a subconscious level. here is how brands can leverage this in strategies. They need to fit your audience and also your niche market. 

From the Outline. ‘Dr. Seuss’ forgotten anti-war book made him an enemy of the right. The Butter Battle Book spoke powerfully against the hacks behind the military-industrial complex — and for that, it was pilloried.’

This campaign shows how your plastic straws suck the life out of ocean animals. Greenpeace Canada makes its point with stark imagery.

Intel is sending drones to help repair sections of the Great Wall of China, allowing for quicker, more efficient fixes to fragile areas.

This AI driven robot hand spent a ‘hundred’ years teaching itself to rotate a cube.

This is the moment a massive retaining wall fails. A wall at a construction site in Istanbul gave way earlier this week, leading to a major collapse.