Stories From This Week

4th April 2020

As Mark Ritson recently predicted, Corona Beer is among the winners in the coronavirus sales surge. With this in mind, worth revisiting Ritson’s piece, that underlined the difference between brand saliency and its image.

From the always enlightening Prof Galloway. ‘After COVID-19, nothing will be the same. The previous sentence is bullsh*t. On the contrary, things will never be more the same, just accelerated. Over the last two weeks, organisations ranging from the East Coast’s largest hedge and VC funds to MSNBC and the Today Show have asked me the same question: What does the world look like “post corona”?’

Just like Rory Sutherland to ruffle a few feathers. ‘If you ever doubt how clever evolution can be, remember that it may take a year or more for the brightest minds on the planet to find and approve a vaccine for the coronavirus. Yet 99 per cent of otherwise healthy people seem to have an immune system that can crack the problem in under a week.’

Martin Sorrell is always a good source to go to in a crisis. Speaking to UK industry title PR Week, the 75-year-old S4 boss predicted a recession over the coming months but “we’ll see a sharp recovery in Q4; brands will let rip. This will be a V-shaped recession”.

From Campaign. ‘Brands are bypassing production shops and asking influencers to create assets’. (reg may be necessary.)

This video piece from the recession of the early 90’s is not exactly transferable to our current predicament, but is enlightening nonetheless. A bouncing ball analogy from a UK advertising trade group – Healthy brands can bounce back.

Could esports fill the void while mainstream sports are on the bench? And is there an opportunity for brands?

Makes sense when you think about it. Coronavirus has created a sex toy boom. A baby boom may not follow… 

Nice new weekly email from The Economist : ‘Cover Story’ – How we chose this week’s image. 

From The Tate. ‘Although our galleries are temporarily closed we wanted to share the Andy Warhol exhibition at Tate Modern with you. Join Tate Curator’s Gregor Muir and Fiontán Moran as they discuss Warhol through the lens of the immigrant story, his LGBTQI identity and concerns with death and religion.’

For obvious reasons, downplayed his year. However, this piece from Culture Trip, examines the origins of April Fools’ Day.

Missing the sounds of your office? You can re-create them here. 

Now, this is rather like two great gifts rolled into one. Friend of The Filter @Stevexoh guest curates Genius Steals‘ newsletter – Strands Of Genius.

Looks like this April is going to be the toughest for quite some time. Perhaps time then to revisit T.S. Eliot’s ‘The Wasteland’?. April is the cruellest month… 

Nicely done. Stay home – a ski movie by Phillip Klein.

Perhaps not to everyone’s taste but @ThatBloke_Jesus (Carpenter/ magician only want 12 followers…) is a great follow, especially at the current time.

Moving short video piece, Cristóvam – Andrà Tutto Bene (everything will be alright). Perhaps with a nod to Bob Dylan’s Subterranean Homesick Blues. (HT Jo Henwood at The Mind Filter.)