14th June 2020
How The Big Issue has adapted its offering and messaging during the global pandemic (short and very worthwhile video)
From Think With Google. Navigating the coronavirus: How 6 agency leaders are rethinking brand strategy now and for the future.
More great stuff from Planning Dirty. Inc; BLM Brand Responses, Framework for Questioning Clients and Creative Campaigns in a Recession.
From NoTosh. ‘In a review of over one hundred well-designed studies in educational and workplace settings, it was found that, on average, in 40% of cases giving feedback results in reduced performance.’ Feedback – it’s not everything it’s cracked up to be.
Revisiting this From Genius Steals. The case for a balanced media habit. ‘You are the media you eat’ – The Media Pyramid (after Abraham Maslow)
Some nice observations on how to fix programmatic advertising.
In praise of aphorisms. “What if we see the history of philosophy not as a grand system of sustained critique but as a series of brilliant fragments?’ In this piece, love this line from Nietzsche’s Gay Science – ‘We do not belong to those who have ideas only among books, when stimulated by books. It is our habit to think outdoors – walking, leaping, climbing, dancing, preferably on lonely mountains or near the sea where even the trails become thoughtful.’
‘We assign meanings to the aural quality of words as well as their semantic associations’ – The secret to a perfect brand name.
So @Facebook wants to read your mind?
A twitter user created an account to tweet exactly what Trump, does to see if he’d get suspended. It only took 3 days.
In the UK, ‘Teagate’ showed the weird collision of brands and #BlackLivesMatter.
From WARC. The Power of Audio in the Attention Economy – Ubiquity, enhancement and emotion.
An Urban Dictionary, word of the day from last week. Doomscrolling. And here, is how to stop doing it.
Quarantined travel photographer creates miniature “outdoor” scenes with everyday objects.
Nice. Twitter is trying out a new feature that gently suggests you actually read an article before sharing it.
From Wired. Lockdown sex workers are flocking to Animal Crossing and Second Life. ‘Kiara is a financial dominatrix from Michigan….Before the pandemic, she made most of her earnings through ‘cash meets’. “I’d usually take money out of a sub’s wallet, maybe say something humiliating, and walk away,” she says of a typical day’s work.’
Got to be time for a bit more Beautiful News, from Information is Beautiful. Subjects include sea turtles, food waste, child labour and tropical diseases.
May(not) be true. You decide. A series of interactions between a random inventor and Donald Trump.