Nice, fun idea that ably demonstrates the product's benefits

Breivik tells court he practiced his shot using a 'holographic aiming device' while playing the video game. Likely to open the whole debate around violent games and the impact they have upon behaviour.

In the world of Gamification Plyfe is a very new start-up (10 days old) that  creates games for brands - helping them interact more with their users. Individuals can play the advertiser's games, for which they're rewarded with

Atlassian the software company has a tradition called “FedEx days.” Every quarter, Atlassian does regular hacker days, which are so named because you have to conceive of and be able to “ship” a project in 24

Portal 2 picked up some of the top gongs, including Story, Design, and the coveted Best Game award. Battlefield 3 scooped 3. British games also fared well, with LittleBigPlanet picking up awards for Family and Innovation and Batman: Arkham

Fifa 12 still at  number two after 23 weeks in the chart. MW3 at number 7 after 17 weeks; but SSX, EA Sports' snowboarding game straight in at Number One.