Why email is on the way out
February 14, 2012The use of email has plunged by more than 30% in the last year among consumers under the age of 24, owing to the increased use of texting and Facebook to stay in touch.
An instructive example of lazy email marketing
February 7, 2012The email title is the most important aspect of this channel. Repeating the title on three successive mail outs not the sort of practice that will engage prospective customers
Microsoft to revamp Hotmail
January 19, 2012Microsoft plans major re-vamp - for the first time since Gmail appeared in 2004. Yahoo is yet to make any major changes
Email marketing tipped to become even more popular in 2012
January 11, 2012On average, marketers sent 41 emails in the last two months of 2011- which represents a 20% rise on the same period in 2010. A clear sign that use of the medium is on the
The dangers of email – New York Times makes costly email gaffe
January 9, 2012NYT accidentally sent a discounted subscription offer to a database of 8.6 million, rather than to a rather more targeted list of 300 recently unsubscribed readers
Volkswagen turns off Blackberry email after work hours
January 3, 2012Interesting employer approach to allow employee downtime - highly likely to improve productivity in the long run