The Creative Filter

 

Delivering Commercial Advantage Through Creativity

An inter-connected suite of Creativity Courses –

1) How Creative Behaviours can Boost Your Business

2) Delivering Innovation through Creative Thinking

3) The Creative Pitch Process

1) How Creative Behaviours can Boost Your Business

What’s it about? 

– Developing a mind-set and an approach to teamwork, that will help you to boost your creativity

– How to apply this mindset on your own and when working with others.

Why this is a great course – 

  • Because it unashamedly starts and finishes with people.  
  • We look at ourselves – what we do well and how we can best engage with other people, to leverage business and personal success.  
  • It connects naturally with the Delivering Innovation Through Creative Thinking course, as it helps us to get into the right state of mind, individually and in teams, before we employ the Idea Apps (creative tools) that are covered in the above module.  

2) Delivering Innovation through Creative Thinking  

What’s it about?

– Creativity in teams and individual creativity

– Creative Tools – ‘Idea Apps’

– Focus on specific client projects

Depending on your business area, the skills you learn will assist you to –

– Identify and develop new revenue streams,

– Orchestrate a compelling pitch to win that large piece of new business

– Come up with the ‘big idea’ for a communications campaign or even develop a new concept in NPD.

Why this is a great course – 

  • It is personalised – all participants are contacted beforehand in order to discuss their individual requirements.
  • A good part of the day is focused on specific projects that your organisation is currently dealing with, so you will clearly see how the process works and the benefits for your business
  • The Idea Apps are simple creativity tools, which can be applied to any problem, in order to generate relevant and deliverable innovation.

 3) The Creative Pitch Process

What’s it about? 

How to sell creatively and effectively

–       The Pitching and Presentation Process: areas we will look at are –

–       Structure

–       Understanding your Audience

–       The Brief

–       The Insight

–       The Idea

–       The Presentation

–       Closing The Deal

Why this is a great course –

  • Because it is based on knowledge drawn from an extensive and successful new business track record; and with 4 years running the Creative Solutions team at News International
  •  It provides a simple roadmap of how to sell more effectively, creatively and put together a blinding pitch presentation