Ten Stories We Have Enjoyed This Week

31st March 2018

Top tip for those looking for great, often free, insights pertaining to the world of communications – WARC events and webinars. A recent event at the Charlotte St Hotel, highlighted some of the secrets of Cannes Lions Winners. Two of the case studies mentioned, are from a few years back, but are always worth a (re)watch – ‘Share The Load’, from P&G India; and the ‘McWhopper’ from Burger King.

Still on the ‘wonderful free insights’ tip, I heartily recommend engagement with NESTA and their events, specifically the current Sparks : Debunking Innovation series. I attended the first one this week, and there are few more coming up. NESTA’s big event of the year is the very reasonably priced FutureFest, in July..

Some interesting lessons for the world of communications from the world of magic. Especially love this classic clip of the man who can’t see the disappearing balls, when the audience can. ‘I Didn’t See a Thing — What Magicians Can Teach Us About the Science of Attention’

The increasing popularity of gifs is, partly, down to their increased use in advertising. ‘Clever marketers are creating GIFs to help consumers express themselves through these humorous, snackable videos which make them a shareable utility, versus an ad.’

‘Virtual embodiment has a different goal: convincing you that you are someone else. This doesn’t require fancy graphics. Instead, it calls for tracking hardware—which allows your virtual body to accurately mirror the movements of your real head, feet, and hands—and a few minutes of guided, Tai Chi-like movement before a virtual mirror.’ From The New Yorker ; Are We Already Living in Virtual Reality?

Dreaming of the summer? ‘The infinity pool extends into the distance beyond blue seas and under blue skies — the rest of the world and its indignities are banished beyond the horizon and space is seemingly endless….’.This is how how the infinity pool became a social media status symbol.

Exponential adoption of [AI] applications is, for now, happening. That’s great, but the idea of exponential inventions is a ridiculous concept.’ Kai-Fu Lee, a venture capitalist and ex-AI researcher, explains why we should adjust our expectations of machine learning progress.

This wonderful and powerful animated film from Dementia UK, uses the visual imagery of a stormy ocean to depict the challenge of connecting with a loved one who is living with dementia.

To parents of teenage kids, who are having trouble getting their offspring out of their bedrooms, the new gaming phenomenon ‘Fortnite’, is likely to be the problem. Here is a parent friendly summary from The Guardian, that may help. There are lots of features that make it popular,  (it’s free, fun and very silly) but the the real secret sauce, is that it is open source. From Polygon – ‘it’s very much a living product that is constantly evolving. There’s this rhythm, this cadence that is much more alive than you’d think out of a traditionally-updated game.’

Struggling to recall a TV commercial as bad as this one. Campaign’s ‘Turkey of The Week’, from Nivea – ‘Footballer Alex Oxlade-Chamberlain is having a post-match shower. So far, so bad. The Liverpool FC star then starts shaving his chest but nicks himself’…..(!!??)

Ten Stories We Have Enjoyed This Week

24th March 2018

This story is both very soulful and really rather sad. It is also a reminder that there can (sometimes) be dangers in socially sharing something you love. ‘For the past few years, Patrik Svedberg has been taking photos of a beautiful Swedish tree he dubbed The Broccoli Tree. In a short time, the tree gained a healthy following on Instagram, becoming both a tourist attraction and an online celebrity..Last week Svedberg posted a sad update. ‘To share something is to risk losing it’.

The rather wonderful curate.tv, is like Desert Island Discs, but for video.It is comprised of video playlists from the most interesting people in the creative industries. And on a bit of a plug for the Filter, you can see our ‘Videos Of The Week’, going back several years, here.

This seems both poignant and compellingly relevant. ‘The exponential proliferation of marketing activity over the past decade has led to unwelcome, wasteful or even toxic activity that gives marketing a bad name.‘Marketing needs a brand relaunch amid so much pollution’.

This shows how the times have changed and, I’d imagine, rather galling for those who still hark back to the days of the Encyclopaedia Britannica. YouTube are to display Wikipedia blurbs alongside conspiracy videos.

$50 billion. ‘This is the estimated size of the legal marijuana business by 2026, up from $6 billion last year. Cashing in on the legal marijuana market is former NFL player and Heisman trophy winner Ricky Williams, who to some notoriety left the league after failing a drug test and testing positive for marijuana, then returning a year later, then failing another drug test, then getting suspended, then retiring a few years later.’ Looks like an approach that Homer Simpson would be proud of. 

From McKinsey, a nice interactive infographic : ‘An Executive’s Guide To AI’ – ‘A convergence of algorithmic advances, data proliferation, and tremendous increases in computing power and storage has propelled AI from hype to reality.’

Apparently seriously, Japanese scientists have invented ‘Robo-bees’, that can legitimately pollinate the earth.

From Marketing Week. Instagram launches shoppable posts as it looks to play a bigger role in ecommerce.(registration needed)

In the world of box sets, binge viewing and over extended drama series, here is nice reminder that there is only ever a small line between comedy and tragedy, the ridiculous and the rational. This trailer recut of ‘Monty Python and The Holy Grail’ as a serious historical drama, works way too well.

Finally, a bit of jaw-dropping weekend video fun, featuring Nyjah Huston’s first Nike SB signature model. Til Death. Nyjah’s vow to skateboarding. Renewed.

Ten Stories We Have Enjoyed This Week

16th March 2018

From The New York Times. ‘At one point during the 2016 presidential election campaign, I watched a bunch of videos of Donald Trump rallies on YouTube…Soon I noticed something peculiar. YouTube started to recommend and “autoplay” videos for me that featured white supremacist rants, Holocaust denials and other disturbing content. It seems as if you are never “hard core” enough for YouTube’s recommendation algorithm. It promotes, recommends and disseminates videos in a manner that appears to constantly up the stakes. Given its billion or so users, YouTube may be one of the most powerful radicalizing instruments of the 21st century.’

We’ve looked at this area before, but this is a nice piece and so worth revisiting – ‘When you change the world and no-one notices.’ ‘Big breakthroughs typically follow a seven-step path: First, no one’s heard of you ; Then they’ve heard of you but think you’re nuts; Then they understand your product, but think it has no opportunity; Then they view your product as a toy; Then they see it as an amazing toy ; Then they start using it; and Then they couldn’t imagine life without it. This process can take decades. It rarely takes less than several years.

From @Faris and WARC. ‘Despite increased awareness of behavioural economics in the industry, little advertising is shaped by using it. Could the future lie in Attention Economics instead?’ ‘A Harvard professor….recently published a paper incorporating behaviours into standard economic models. His thesis is that all these biases stem from ‘limited human attention’. Temporal discounting, overconfidence, fundamental attribution errors and many other irrational behaviours can be mathematically represented as functions of limited attention..’

From Politico.com. ‘Our freedoms made these companies rich. It’s time they lived up to their responsibilities and cracked down on foreign interference in our democracy. What Facebook, Google and Twitter Owe America.’

Interesting perspective. ‘A New Approach to Premium’ – ‘As the things to which we ascribe value begin to change, the notion of premium, of quality, of the sought-after is radically changing,…How should brands and designers react?’ Subject areas include – Androgyny In Design, Blended Spaces, New Adaptability, and Beautiful Pragmatism.

Missed out on SxSW Interactive? This Evernote link provides summariesfrom a number of the top talks.This from Evernote – ‘We’ve teamed up with SXSW to give you instant access to the best knowledge and insights from this year’s Workplace, Intelligent Future, and Brands & Marketing tracks.’
From Adweek. ‘Why brands must form an identity to retain customers in the voice economy. Conversation and compassion are expected of marketers today.’

From The Guardian. ‘The cover of NME was still coveted by bands right to the end – but for readers themselves, it was a different story. Ex-staffers, publishers and musicians tell the inside story of how a once-mighty media brand lost its cool’. Douglas McCabe, CEO of media research company Enders Analysis – ‘free isn’t a means to an end, particularly when translating a niche product for the mass market. In the end, its very soul seemed to have been lost somewhere’.

I’ve just seen two fabulous films premiered at SxSW. Highly recommend both as soon as they are available. The documentary, “The World Before Your Feet” tracks a man’s quest to get to know his city better; and “The Bill Murray Stories: Life Lessons Learned from a Mythical Man.” , taps into the joy of post-modern America’s spirit animal.

From Creative Review. ‘The BBC has returned to Lou Reed’s classic song Perfect Day to promote its broadcasting, this time using the track to emphasise the diversity of content shown on BBC Three.’

Ten Stories We Have Enjoyed This Week

More and more brands are using live ads during TV events. For me, the one that stands out from the UK marketplace was the live Honda sky-diving ad on Channel 4, and here is a perspective on recent developments in this area – ‘There’s a cachet and a wow factor if a live ad is well executed (Blake Morrison, from Ripplebox). It comes across better to a live audience than something that feels so curated that it doesn’t have any room to breathe.

This a pretty powerful way to ‘encourage’ adoption. The WeChat ID pilot programme in Guangzhou is to be extended to the whole of Guangdong province and further across China from January next year (as) WeChat is poised to become China’s official electronic ID system.

This is worth thinking through for a couple of seconds. From the New Scientist – ‘Chinese search giant Baidu says it can create a copy of someone’s voice using neural networks – and all that’s needed to work from is less than a minute’s worth of audio of the person talking. Baidu can clone your voice after hearing just a minute of audio.’

From Adweek. ‘For those few uninitiated souls, HQ Trivia works like this: In real-time, the show’s emcee poses 12 questions with three possible answers, while players vie for a shot at splitting a jackpot—averaging anywhere from $1,500 to $25,000. On Super Bowl Sunday, 2 million people logged on for a single session, angling for $20,000 in winnings (168 people shared the prize). According to the app-research firm Sensor Tower, since launching in August, HQ has been downloaded more than 5 million times.

From MIT. ‘The most successful people are not the most talented, just the luckiest, a new computer model of wealth creation confirms. Taking that into account can maximise return on many kinds of investment. If you’re so smart, why aren’t you rich? Turns out it’s just chance.’

A short video from RSA Create. ‘We have taken huge steps towards tackling some of the biggest threats to humanity throughout history, and in many ways our lives have never been better! So where do we go from here? Author and historian Rutger Bregman argues that in order to continue towards a better world, we need big ideas and a robust vision of the future. 

Friend of the Filter, Only Dead Fish’s  Post Of The Month competiton, is a good place to see some insightful writing. This week’s winner was the piece featured in this newsletter last week – You Are The Media You Eat from Genius Steals. This was the piece from the Filter which won in Jan 2015 – How We Read Today. 

From The Guardian. ‘Echoes of Amélie in Guillermo del Toro’s The Shape of Water, traces of Nabokov in Kristen Roupenian’s Cat Person … Where is the line between influence and plagiarism?’ The highest form of flattery? In praise of plagiarism.

From Wired : A Short History of Technology Worship. ‘In spite of the yoking of technology and science in the word STEM, they’ve always been an uneasy pairing. The word technology is best understood as the masculine form of the word culture, and when you’re pitching culture projects to patriarchal joints that find the idea of “culture” unmanly, I’ve often found that “technology” seals the deal.’

This job application letter (short video) has raised the bar to a whole other level. 

Ten Stories We Have Enjoyed This Week

4th March 2018

‘We are now seeing poetry used in commercial storytelling because viewers are wise to conventional advertising and are bombarded by it, so they have developed ways to filter it out….Poetry is more entertaining than most ad copy, and viewers are inclined to respond to a lifestyle or feeling rather than a hard sell. They are also more open to subscribe to a brand when responding to the emotional and human connection brought about by a poem.’

A recent news article in the Guardian, based on data from e-Marketer, asked the question ‘Is Facebook for Old People?’ The article suggested that Facebook is becoming the social network for the over 50’s. This analysis, which compares total minutes by age for Facebook, Snapchat, and Instagram, would seem to confirm this.

‘We should broaden the definition of success to include what the customer would see as success: helping them achieve their goals in the moment.’ From Adweek – Why Empathy Is the Key to a Positive Brand Experience.

Fast Company’s perspective on the world’s most innovative companies. Really like the punchy headlines summarising each company’s main achievement. How about this for The Washington Post – ‘Bringing Amazonian ambition to the news’.

If the traditional New Year predictions are not ambitious enough for you, you may like this report from PWC – ‘The World in 2050, The Long View: how will the global economic order change?’ One prediction is that, by 2050, the top 4 goal economies will include China, India, Indonesia and the US will have dropped from first to third.

Interesting piece from Genius Steals (after Eli Pariser and his Filter Bubbles) on the case for a balanced media diet – ‘You Are The Media You Eat.’ ‘ People tend to consume media that supports their existing views, but any content where ideology leads to falsehood, is bad for you.’

‘Facebook is masterfully tempting us to build ‘mediated relationships’ with screens, devices, the cloud and soon via augmented and virtual reality; rather than with real people that are right in front of our noses. Facebook has ingeniously replaced real human friendship with an almost black-mirror type simulation (a kind of ‘demented reality’..) that feeds off the human need for positive affirmation (and dopamine). Facebook is no longer ‘social’ anything, it’s an AI-platform that needs to regulated/updated.’

‘No matter how hard they try, brain scientists and cognitive psychologists will never find a copy of Beethoven’s 5th Symphony in the brain – or copies of words, pictures, grammatical rules or any other kinds of environmental stimuli. The human brain isn’t really empty, of course. But it does not contain most of the things people think it does – not even simple things such as ‘memories’. Your brain does not process information, retrieve knowledge or store memories. In short: your brain is not a computer‘.

‘One promise of ride-hailing companies like Uber and Lyft was fewer cars clogging city streets. But studies suggest the opposite: that ride-hailing companies are pulling riders off buses, subways, bicycles and their own feet and putting them in cars instead. Studies are increasingly clear: Uber, Lyft congest cities.’

Dolce & Gabbana used drones to carry handbags down the runway, instead of models.

Ten Stories We Have Enjoyed This Week

24th Feb 2018

Amazon’s football livestreams may test the Premier League’s OTT (over-the-top TV) ambitions. Amazon could livestream Premier League matches in the U.K. in a move that will determine whether football chiefs launch their own over-the-top service. ‘..Advertising on Prime (is) one way Amazon could monetise the rights it buys… if Amazon could show brands selling on its site that there’s an upturn in sales from their stores during matches, then the proposition starts to become more interesting, particularly for related products such as ticketing and merchandise.’

Michael Harris has forgotten how to read. ‘Our sense of time has always been warped by our technologies. Church bells segmented the day into intervals. Factory whistles ushered workers. But the current barrage of alerts and pings leaves us more warped than ever. I’ve been trained not just to expect disruption, but to demand it.’ For a long time he convinced himself that a childhood spent immersed in old-fashioned books would insulate him from our new media climate – that he could keep on reading in the old way because his mind was formed in pre-internet days.’ He was wrong’.

After months of asking to get their content onto Amazon, publishers have got their wish. Amazon has been running a test with a small group of publishers where versions of publishers’ commerce-focused articles are accessible directly inside Amazon’s website. But as it always is with Amazon, there are risks. …And on the subject of news (and Facebook), this from Digiday: ‘Facebook didn’t get into the news business with the expectation that they would become the most powerful force in American media. They got in because they wanted to squash Twitter.’ ….And on the subject of Twitter, does it look like it might be on its way back?

Space X has launched two demonstration satellites, which are being used to test SpaceX’s future Starlink broadband service. Once all the necessary testing has been completed, the launch of operational satellites could begin sometime in 2019. SpaceX’s ultimate goal is to provide gigabit broadband worldwide by 2022.  BTW, you can use a website to track Elon Musk’s Tesla through space, the aptly named whereisroadster.com.

Here are two great creative executions, focusing on two very different subjects : ‘As a marketer, when things go badly wrong, sometimes it is best just to hold your hands up. Even better if you can be self-deprecating as well.’ Here ‘KFC’ becomes ‘FCK‘, as @KFC_UKI apologises for the recent absence of chicken. And on a much more significant and serious note, this outdoor execution was inspired by the film Three Billboards outside Ebbing, Missouri, and potently brings to life the lack of progress with the Grenfell Tower enquiry.

In 2018, The Account Planning Group is celebrating 50 years of planning excellence. To coincide with this anniversary, the APG is collaborating with Russell Davies on a series of podcasts and they will be releasing one a month for the whole year. ‘Each podcast features Russell in conversation with a planner who has done interesting things. The idea is to get them telling some unusual stories; the stories that don’t get captured in case studies and awards entries.’ Well worth a listen. 

Smart. After years of testing, The Wall Street Journal has built a paywall that bends to the individual reader.

Nesta has mapped the regional progress of creative industries in the UK, with their Creative Nation report. You can look at individual areas via this interactive visualisation. If you want to look at innovation across the globe, split out by country, then the 2018 GE Innovation Barometer, is the place to go. 

This is fun. A map showing the top tourist attraction in every country, according to TripAdvisor. Some surprises here….

This is a really nice Sci-Fi short about The First Faster-Than-Light Spacecraft. 16 mins long but worth a watch. ‘And just like that, the astronaut had disappeared.

Ten Stories We Have Enjoyed This Week

19th Feb 2018

Love this take. ‘What the Russians are accused of doing was not only a unique incursion into American democracy, it was also, at its simplest, a highly effective digital-advertising campaign. Ad industry Insiders create a campaign to give Russian Hackers proper credit for their achievements.’

From The Economist : This book predicted most of the tensions tearing contemporary Britain apart. ‘A wonderful volume, it not only reveals the deeper reasons for all the bizarre convulsions. It also explains why things are not likely to get better any time soon. The book is Michael Young’s “The Rise of the Meritocracy”—and it was published in 1958.’

A year after P&G ignited debate in the digital marketing industry around industry measurement, Unilever have started another important discussion regarding social platforms, and the urgent need for them to become safer places for their users. ‘The quandary for marketers is that they realise public trust in the social platforms and corporations is nose-diving, and their brand risks a negative rub-off by advertising on a platform that’s polluted with misinformation or offensive content. At the same time, they can’t replace the platforms’ audience and user data elsewhere.

Autonomous vehicles are soon going to be widespread and in many ways this seem like a very good thing. But this piece relating travel sickness, raises one serious drawback. In a world where we will all be passengers, and are not looking at the road ahead, this could be a huge issue. Possible solutions to avoid a motion sickness epidemic could be glasses , light, rushing air or even vibrating seats.

These are the five cities selected, by NESTA, to develop the future of drone operations in the UK –  Bradford, London, Preston, Southampton and the West Midlands. These cities will now work with NESTA, over the next five months to look at how drones could be used in their communities. From using drones to support public services to the commercial opportunities that might exist, they’ll explore the public attitudes, environmental impact, logistics and safety of drones operating in complex urban environments.

This is a very nice activational idea from Hills BalfourMDSG (friends of the Filter) and Visit Las Vegas, to counter the January blues and announce a new direct British Airways flight from Dublin to Las Vegas.The Doctor will see you now….

Valentine’s Day. Here are the ten most shared ads on Facebook. An eclectic mix has Virgin Atlantic  Amazon and Co-op Insurance in the top 3.

Robots have typically only demonstrated limited cooperation with each other thus far, but this short clip demonstrates just how collaborative and polite these Boston Dynamics pet robots are. It’s a positive move — so long as the robots remain friendly……

On a more upbeat note here is the most recent short video release (and Vimeo Staff Pick) from Passion Pictures‘ ‘Joy’ Series. This is Joy and the Heron. 

‘It’s nearly the end of the week. Time is dragging and emails are weighing you down. Here is something that can brighten your mood, and it’s right here, free and ready for you to mash that replay button’: Bollywood dance videos synced up perfectly with Kendrick Lamar songs.

Ten Stories We Have Enjoyed This Week

10th Feb 2018

‘Despite the advances of social media, the number of friends we can have seems fixed at 150, but finding a way to transmit touch digitally could change that. Touch, satisfies a whole host of our biological needs. Physical contact boosts our endorphin activity, making us feel better and potentially having a direct positive impact on our immune systems.

‘In the wake of Facebook’s announcement that it would deprioritize publishers’ content in its news feed, the need for publishers to diversify their traffic sources has never been more urgent. In the U.S., HuffPost hasn’t let the Facebook feed changes deter it from growing niche communities.’ Another response is to plan more topic-specific newsletters.

From McKinsey. ‘Why Digital Strategies Fail’ – 1) Fuzzy definitions and, 2) Misunderstanding of the economics of digital. ‘Most digital strategies don’t reflect how digital is changing economic fundamentals, industry dynamics, or what it means to compete.’

‘Quantum computers are straight out of science fiction. Take the “traveling salesman problem,” where a salesperson has to visit a specific set of cities, each only once, and return to the first city by the most efficient route possible. As the number of cities increases, the problem becomes exponentially complex. It would take a laptop computer 1,000 years to compute the most efficient route between 22 cities, for example. A quantum computer could do this within minutes, possibly seconds.’ Imagine how much fun they could have with passwords and accessing databases.

‘The executive begins by taking the stage and working through a thick PowerPoint deck, each slide packed with the latest business buzzwords. As the minutes tick by, I see the audience slump back in their chairs.’ If we all hate jargon, why do we keep using it?

Nice piece from @mariapopova. ‘Aesthetic Consumerism and the Violence of Photography: What Susan Sontag teaches us about visual culture and the social web.’ ‘Needing to have reality confirmed and experience enhanced by photographs, is an aesthetic consumerism to which everyone is now addicted.’

From Adweek. ‘Why travel brands are particularly ripe for digital innovation.’ ‘The travel sector is already disrupting itself and disrupting itself again, because it has all the makings of things that are going on in the consumer markets right now, which is in the direct-to-consumer, service-based moment. Most of what is coming in the marketplace right now, are people trying to disintermediate as much as possible.’

Who Killed Time Inc.? ‘Time Inc. was especially vulnerable. It lived within a giant entertainment conglomerate, Time Warner, which always had other priorities. Its key decision makers, who had long track records of editorial achievement and business success, could not move beyond the old print paradigm. Its weeklies, bi-weeklies, and monthlies were ill-suited to the internet’s real-time, high-volume pace.’

This from The Economist’s look at the ‘Jihadist Women’s Magazine sector’ (Al-Qaeda chick-lit) : ‘How To Please Your Holy Warrior, make your house ‘a paradise on earth’ and other domestic tips’.

Creative Review’s perspective on the best ads from the SuperBowl.’ Humour replaced politics in this year’s Super Bowl commercial breaks, with the best ads of 2018 aiming to make us laugh rather than cry.’ You may have heard that the Philadelphia Eagles won the game, but based on this tweet, looks like it was UK ad agency Lucky Generals.

Finally, this short video is from a while back, but is still a rather sweet illustration of how strength can be drawn from unity. Originally an ad for a bus company, this is ‘It’s smarter to travel in groups.’ 

Ten Stories We Have Enjoyed This Week

4th Feb 2018

“Discussions of decentralisation may seem esoteric, but anyone interested in the future of cryptocurrency should try to follow along. Part of the vision sold by the technology’s biggest promoters is that it can help solve problems of financial inequality created in part by traditional, centralised institutions. If digital currency allows wealth and power to pool in the hands of a few, that’s not so revolutionary.’ This is the hidden power of Bitcoin and Ethereum.

From Digiday. The Facebook algorithm change that has publishers panicking may be good news for a certain group inside the industry: influencers and their followers. ‘As Facebook decides to favour content from friends and family over posts from (certain) publishers, agency buyers are telling clients to focus more on influencer content.’

‘In October of last year, Alphabet, announced it was taking its data-hoovering powers out of purely digital realm and into 3-D space. Sidewalk Labs, its urban innovation venture, officially launched a partnership with the city of Toronto, where it would experiment in improving—nay, optimising—city streets by observing and measuring how people live.’ This is how they are planning on creating the city of tomorrow.

‘In Automating Inequality, author Virginia Eubanks argues that the poor are the testing ground for new technology that increases inequality. The book, out this week, starts with a history of American poorhouses, which dotted the landscape starting in the 1660s and were around into the 20th century. From there, Eubanks catalogues how the poor have been treated over the last hundred years, before coming to today’s system of social services that increasingly relies on algorithms.’ Algorithms are making American inequality worse.

Podcast listeners may be the holy grail advertisers hoped they would be. ‘It’s likely that… high engagement rates and low levels of ad skipping will see a flood of new advertisers who have until now been reticent to enter the Wild West of podcasting‘.

Why you cannot quit Amazon Prime. ‘And this is how they get you. Maybe skipping my trip to the store was worth spending a few bucks more. But when it succeeds, Prime becomes a habit. And as with all habits, it’s worth asking yourself every once in a while whether keeping it is really in your best interest.’ Prime has mastered something much more valuable: the psychology of being a consumer in an era of too many choices.

From @econsultancy. Six of the best travel brands on YouTube, Snapchat, Instagram, Twitter, Pinterest & LinkedIn. These are – Soho House, Booking.com, Lonely Planet, KLM, Delta Airlines and Aer Lingus.

From Aeon – ‘Local Links Run The World.’ ‘Networks in nature (for example ant colonies) show how, for the networks that we engineer and those that tie us to each other, the pattern of links at the local scale sets the options for stability and transformation. Almost everything that happens in life is the result of a network. Making, or breaking local links is the way to change.

Field of Vision. A short film made with footage of every reported concussion in the NFL this season. This is the film the NFL does not want you to see.

‘Vitaliy Raskalov overcame his fear of heights by scaling the world’s tallest buildings, ignoring any need for safety. But now that he’s reached the top of his game, the 24-year-old adventurer wonders if the real goal has been right in front of him all along.’ This clip shows the illegal ascent of The Central Park Tower, in New York. Climbing starts at around 1.27 in.