Ten Stories From This Week

30th January 2022

A compelling thirty minute watch. The Lonely Century. In this WIRED Briefing, Noreena Hertz, who is a renowned economist, explores why this is the lonely century, how we got here and what each of us can do to help reduce loneliness for ourselves and our communities.

From VOX. Everything is not awful. ‘Sometimes it’s good to remember that while we perceive almost everything getting worse lately, the overwhelming majority of measures of the long arc of human progress are moving in the right direction.’

Discord, an invite-only social media platform has become a way to create hype and find audiences for NFT projects. It’s the latest gateway for brands including Adidas and Gucci to enter the metaverse.

Lessons on creativity via The Oatmeal in comic form. Insightful and great fun.

Blimey. The charming story of two Irish boys aged 10 and 13 on a stowaway adventure of a lifetime from Dublin to New York in the summer of 1985. Keith and Noel recount their childhood journey for the first time on screen in this nostalgic transatlantic adventure. Nothing To Declare.(trailer)

An extraordinary story. The Jewish commando who rescued his parents from a Nazi concentration camp.

From The Atlantic. Is Old Music Killing New Music? Old songs now represent 70 percent of the U.S. music market. Even worse: The new-music market is actually shrinking.

The Atlantic Spent Two Years Studying What Readers Need. Interesting for anyone producing content. From this study, they came up with five audience needs – Give me deeper clarity & context, Help me discover new ideas, Challenge my assumptions, Let me take a meaningful break and – Introduce me to writers at the top of their craft.
If you feel like something a little edgy. Here is every time Logan says “f*** off” across all three seasons of Succession.

64 Reasons To Celebrate Paul McCartney. After all these years, he’s still underrated.

Ten Stories From This Week

23rd Jan 2022

From the very smart people at NESTA. ‘We think uncertain times call for a different approach to figuring out what the future holds. Our new #FutureSignals series does just that: using data points, insights and evidence to offer interpretations of the movements, technological developments and social changes that could impact our lives over the next year and beyond. From retrofitting robots to avocados grown in Aberystwyth, sleep as a new dimension of health, inequality and toddler tech, our authors give their take on what’s to come in 2022.’

Provoking piece on sports sponsorship, from ‘Why This is Interesting’ – -The Magic Helmet Edition . ‘ The Red Bull helmet is like a super sponsorship on top of the athlete’s already hard-won set of benefactors. Unlike any other piece of gear, it immediately identifies the wearer as someone who is reaching beyond the established top tier of their chosen sport. Unlike any other piece of branding, it ensures that the energy drink is front and centre in all media coverage of the chosen athlete. The mystique of the helmet is so large, no other brand has even attempted to match it.’

Wunderman Thompson Intelligence’s The Future 100: 2022, their annual snapshot of the most compelling trends to watch this year. Highlights include – Unbounded optimism,Virtual teleportation, Brandalism, Emotional health and Metaverse recruits.

From phys.org. Apparently 1980 was the year when facts fell from favour – ‘researchers looked through millions of books published between 1850 to 2019 and analysed the prominence of 5,000 of the most common words in English and Spanish. They found that since 1980, words associated with fact-based argumentation (‘determine’, ‘conclude’) have been declining, while words relating to the human experience (‘feel’, ‘believe’) are on the rise.

From @storythings. Creativity and Constraints – How Jagger Got His Dancing Style. David Byrne wrote a brilliant book about how the music bands make is shaped by the venues they play. I’d never considered how this could relate to how artists dance. This story about Mick Jagger’s dancing technique is a classic case of creativity coming, from turning constraints into opportunities.

From YouGov. UK – Interesting stuff in their assessment of the Biggest Brand Movers – for the month of January 2022. Top performers include the British Film Institute, Lindt, Facebook, Sky Atlantic and Waitrose.

Letters of Note: the Art of Saying ‘No’ We all have to say no sometimes. It’s rarely easy. Sean Usher at the wonderful Letters of Note has compiled some of his favourite letters declining invitations. I might start using this one from E.B. White: “Thanks for your letter inviting me to join the committee of the Arts and Sciences for Eisenhower. I must decline, for secret reasons.” (HT @storythings)

WikiTrivia – A New  Trivia Card Game to Test Your History Knowledge
If you’re looking for a new game to play, this digital card game is fun. Simply drag and drop cards, featuring moments from history, along a timeline. (3 min play)

An Interesting Fact About Every London Tube Station. East Finchley: “Jerry Springer was born in the station during an air raid in WW2.”

So sorry to hear of the death of Thich Nhat Hanh (know as Thay) who sadly passed away yesterday. The Guardian’s obituary was entitled ‘From MLK to Silicon Valley, how the world fell for the ‘father of mindfulness’’ He was an inspiring individual for thousands of people (including me) and a wonderful communicator. I think this passage serves as an appropriate message for us at this time : ‘Tomorrow, I will continue to be. But you will have to be very attentive to see me. I will be a flower, or a leaf. I will be in these forms and I will say hello to you. If you are attentive enough, you will recognise me, and you may greet me. I will be very happy.’  Thich Nhat Han

Ten Stories From This Week

10th January 2022

From MIT. The way many of us will initially experience climate change will be through water—either too much of it or not enough. We will flood. Or burn. Or both. The latest issue of MIT Technology Review brings you stories of the way changes to the water cycle are playing out all over the world as we begin to experience climate change (reg needed but free for limited number of stories).

This controversial commercial, uses fear as tool to motivate and sell. Difficult to forget though. The New Apple 911 Watch Advert.

Tim Harford, on the lifesaving magic of playing games, and how this can help with pandemic resilience. This study asked how people had best coped during strict lockdowns in China early in 2020. “Two promising candidates for effective coping,” they wrote, “are flow and mindfulness.” “Flow is a state in which people become absorbed in an enjoyable activity, such that they become blind to their external environment,” explained the researchers. In contrast, “mindfulness is a state of being aware of and attentive to one’s current internal and external experience.”

Extraordinary. An Italian mafia fugitive arrested in Spain after Google Street View sighting. 

In the first newsletter of the year, I would normally do quite large piece on on CES. This year, picked up on one big story was about BMW’s app that changes the colour of your car; but little else. Looks like not that many people attended.

From The Economist. 2021, the year as told through illustration (reg may be necessary).

From @storythings. Brief and amusing piece on setting targets and a reminder of why we need to pay close attention to what we measure.  The Three Musketeers and the Danger of Poorly Set Targets

What San Francisco’s skyline reveals about the city. A visual essay.

Lifts the spirits. The special relationship between The Dalai Lama and the late Archbishop Desmond Tutu (video – 2’03”)..and if this is of interest, there is also the book they co-authored in 2016 – The Book Of Joy. Finally, I came across this quote from Archbishop Tutu last night, which struck a cord… “Giving an emotion a name, is the way we come to understand how what happened affected us…..

This ad from Macmillan Cancer support, Whatever It Takes is more than two minutes long but you won’t notice. A rollercoaster but worth taking the ride.

Ten Stories From This Week

18th December 2021

Really like this piece from The Raven (magazine of philosophy) – Twitter, the Intimacy Machine. ‘The platform invites intimate, high-context speech. Then it gives us the perfect tool to crush that intimacy. The platform makes it easy for any user to rip something out of context and activate the pleasures of another kind of intimate connection—the gratifications of shared outrage. Twitter is a technology finely tuned to call forth, and then crush, intimacy.’

Download for free here – ‘The Most Contagious report is packed with the best campaigns of the year (as well as why we think they’re great), along with some of the trends that defined 2021 – and will continue to reverberate in the year ahead.’

…..And here – some more summaries of 2021. The review of ’21 From Twitter (the most popular sports team was Manchester United who also had the most popular tweet, announcing the return of Ronaldo); the year of 2021 on Tik Tok; and (based on current searches) these are the areas that Pinterest predict will be big in 2022. (inc. ‘dopamine dressing’, ‘hot horology’, ‘barkitecture’ and ‘biophilic design’.

As you may have heard there’s a vulnerability in Log4J, an open-source tool used widely to record activity inside various types of software. It helps run huge swaths of the internet, including applications ranging from iCloud to Twitter. This massive vulnerability has put billions of machines at risk. But: What you might not realise is that Log4J was founded as a volunteer project and is still run largely for free. Volunteers are currently pulling 22-hour-days to try to deal with the vulnerability—and they’re not getting a single penny for their efforts.

Very cool. Elementary. Nike ACG has released an online film in collaboration with media brand Dazed featuring a Hackney-born model and rock climber as she prepares for the perfect climb (3.00)

This takes one back. From Why This Is Interesting  – The Departure Board Edition. ‘A fun reminder of bygone times are Solari boards. These are the large departure boards built with flaps that refresh, showing the new range of departures.’

From The New Statesman. How The Matrix made us. ‘In their 1999 film, the Wachowskis glimpsed the future of our digital lives. More remarkably, they shaped them. Today, its influence is everywhere: from fashion and philosophy to the shape of our technological anxieties, the proliferation of conspiracy theories, and the political tumult of the past five years.’

A cuckoo clock bird finds love in Dutch State Lottery’s New Year campaign. Loving the ending.

This is Pantone’s colour of the year – ‘Displaying a carefree confidence and a daring curiosity that animates our creative spirit, inquisitive and intriguing PANTONE 17-3938 Very Peri helps us to embrace this altered landscape of possibilities, opening us up to a new vision as we rewrite our lives….’

Charming. Golden Retriever shocked by cats and a puppy occupying his sofa and slowly getting his courage up.. (3.44)

We will be taking a break for the next two weeks, over the holiday season. Next edition out on 9th Jan 2022. Thank-you for subscribing this year, wishing you all a relaxing and enjoyable break, and best wishes for the coming year. Nick. 

Ten Stories From This Week

12th December 2021

Always worth a watch. Especially this year. Google’s year in search.

From @davidpearlhere. ‘When it comes to subjects like immigration, the facts often get lost in the noise. So the FT set them to music. With a little help from Nitin Sawhney. Beautiful. And informative.’

Ben Evans’ annual big presentation is ‘exploring macro and strategic trends in the tech industry’. This year it’s called ‘Three Steps to the Future’. ‘The most exciting themes in technology today are transformative visions for 2025 or 2030: crypto, web3, VR, metaverse… and then everything else.’

From Storythings. 9 Works of Art That Changed Our Attention. ‘A useful reminder that despite over a decade of declarations that attention is getting shorter, attention is a spectrum. This piece from the always interesting Believer Mag looks at nine works that explore some of the new forms of engagement, using our attention in different ways, demanding a lot or a little of it, but always deliberately’. 

From Information is Beautiful. Because Every Country is the Most Beautiful At Something…

Very nice. A Twitter Thread of Ads Made By Famous Filmmakers. Featuring adverts made by Wes Anderson, Francis Ford Coppola, Jean-Luc Godard, Steve McQueen and more.

The Unfiltered History Tour is an interactive guide created by Vice news, exploring the British Museum’s most disputed artefacts, using stories told by the people from the countries they were removed from.

The mere-exposure effect – Why content marketing works. ‘Thanks to the workings of the mere-exposure effect, the brain reacts positively to stimuli that have previously been perceived subconsciously. This is precisely why content marketing works – but it also becomes clear why it takes time before a content strategy can deliver measurable results.’

Love this piece from The Guardian about our furry four-legged friends – The inner lives of dogs: what our canine friends really think about love, lust and laughter. And, if this more your thing, here is a piece about cats.

A QC in the UK asks. ‘I’m about to ask a very stupid question. Can someone with some photoshop skills make my profile photo Christmassy. Think I’m going to regret this…..

Ten Stories From This Week

5th December 2021

Always worth a read. 52 Things I Learned in 2021Tom Whitwell’s excellent annual list has landed. For those unfamiliar, every year Tom shares 52 learnings with links to the original source. (For example…..The median estimated body-mass index of cabinet ministers is highly correlated with conventional measures of corruption.)

Why Voice Messages Are Making a Comeback. ‘Young people are using voice messages as an alternative to text chat, and dating apps are offering it as a way to communicate: “These messages have successfully created a third place in communication: the warmth of a phone call with the convenience of a text message. Voice messages allow us to express as many as 24 different emotions, so it’s no wonder dating apps have leapt onto the trend, with often hilarious results.’

Nice infographic. ​​The most common languages spoken around the world and their native speakers

Ht @richardshotton. How the popularity of film genres has changed over time. (War, western – down; documentary, horror and thriller – up).

I am a big fan of @stevexoh and his diverse projects. This is – The (Not A) Lost Cat Project. ‘What started as a painting inspired by a real lost cat poster turned into a little experiment in London but rapidly took on a life of its own and since May, Steve has sent out over 2,000 posters to people all over the world who have pasted them up in public to generate a bit of wonder, mystery and amusement.’ Posters are now up across all 7 continents, including Antartica.

Ethereum emits around 20 ktCO2/day, similar to 2–3 coal power plants’.

‘Put aside any question of manners or courtesy or decency or respect towards one’s fellow human beings. The data shows that those who express gratitude get more from people, than those who do not’. ht @mweigel.

Fun. This twitter account, ht @neilperkin. People Selling Mirrors. @SellingAMirror

The Colour of British Albums. HT @storythings. This poster of album covers reduced to colour charts would have made a great quiz. It’s really interesting how much information is contained in colour alone. Joy Division, Sex Pistols and Primal Scream really stand out as instantly recognisable.

Dogs With Uncanny Similarities to Celebrities.

Ten Stories From Week

28th November 2021

From Vogue Business. Lush is quitting social media. The start of a trend? The British cosmetics brand is leaving four of the major social platforms. Experts weigh the potential risks and rewards.

From WARC. ‘Behavioural science tells us that motivation is based on the gap, or discrepancy, that we perceive between our ‘actual self’ and our ‘ideal self’. Closing the gap is a ‘job to be done’ for which brands can be instrumental.’

This is really wonderful. Andrew Garfield’s thoughts on grief as ‘unexpressed love’. This ‘grief visual’ is also great. Growing around Grief– makes a great deal of sense to me.

A stunning animation, of both social commentary and technical dexterity, “Migrants” explores the heartbreaking aftermath of a climate disaster.

A must-watch Christmas Advert from the Norwegian Postal Service (3 mins)

A couple of cartoon pig stories this week (two more than strictly necessary, you may suggest). Firstly, difficult to avoid Boris’s car crash of a speech to the CBI and its surprising focus on Peppa Pig World (check out the primary colours). He did however get me thinking about the Peppa Pig brand. It turns out, in 2019, Hasbro acquired Entertainment One, including the Peppa Pig franchise in a US$3.8 billion deal…..Still on cartoon pigs, Tom Holland and Dawn French provide voices for this M&S Christmas Ad, featuring Percy Pig (no relation).

Beautiful. New York in the Fall. 

Love the work of artist, Victor Enrich. ‘Organic deformations, heavy structures set to fly or long-distance displacements are just few of the wide range of actions that Enrich applies to “his” buildings with the aim to uncover what is hidden’…. Check out the ‘On Trump’ tab, here.

From @storythings. The Tamagotchi Was Tiny but Its Impact Was Huge. A good nostalgia read for 90s kids that looks at how pioneering the toy was: “It also gave player’s a sense of duty or obligation, because the continual play required them to check in every few hours to keep their digital pet alive and healthy. The Tamagotchi was a pioneer of this type of gameplay, where the game does not pause even if you turn off your device. This was largely unheard of before the Tamagotchi’s release but now lives on in some of the world’s most popular games, like World of Warcraft and Elder Scrolls Online.”

A girl keeps her snowman ‘Simon’ all year round in lovely ‘Shot on iPhone’ Christmas spot from Apple. 

Ten Stories From This Week

21st November 2021

As hundreds of millions steamed Squid Game, Netflix didn’t buckle. The reason? Open Connect  = The service’s guts, the engineering behind the app itself, and the foundation of the streamer’s success. Netflix has spent the last 10 years building out this expansive server network, in order to avoid many modern streaming headaches.

From Carat/Dentsu, the 2022 Media Trends report featuring 3 megatrends (the prolonged pandemic, brand citizenship, and identity), alongside a number of associated smaller trends.

From Aeon (could this be a thing?) – ‘Dream-hacking techniques can help us create, heal and have fun. They could also become tools of commercial manipulation.’ Inside your dreamscape.

As I’m sure you know, it’s been 20 years since the first Harry Potter film. Here, all the movies ranked from worst to best, including Fantastic Beasts. Bound to cause some debate, but I don’t think one can argue with number one.

From The Guardian. Overloaded: is there simply too much culture? With so much film, TV, music, books, streaming, games and podcasts easily available and vying for our attention, how can we absorb it all?

How Amazon is marketing the Wheel Of Time. The multimillion-dollar fantasy epic is launching with a campaign that’s weaving together inventive activations, and collaborative fandom strategies.

‘Objects’ is a film about the type of person who holds onto things as “a way to keep a treasured record of their lives”. (three minute trailer)

Hubble has collected a spectacular new set of pictures of the solar system’s outer planets.

It’s true! The winners of the Comedy Wildlife Photography Awards will brighten your day. 

How to Distinguish Between Active Voice and Passive Voice Using Zombies (1 min read)

Ten Stories From This Week

12th November 2021

Love this. From Inspired by Iceland. ‘Some said an open-world experience this immersive wasn’t possible. But it’s already here. And you don’t even need silly VR headsets. Introducing, Icelandverse’. A take off of Facebook’s Meta video.

From MIT. Techno-­optimism is once again bubbling up. The pessimism over the real-world impacts of apps and social media has turned into unbounded hope—at least among the tech elite and the venture capital investor class—that new technologies will solve our problems (sub may be necessary).

An Apple car could become a reality by 2025.

Interesting. Apparently, the inventor of Monopoly, Lizzie Magie (1866-1948), has been written out of its history, as has an important part of the gameplay. In Magie’s version, there were two variations of gameplay, one in which players competed to capture as much real estate and cash as possible, as in the Monopoly that we play today. In another variation, the point of the game was to share the wealth as equitably as possible.

The backstory behind Heathrow’s parallel runway take-off to New York last week. A spectacular synchronised, parallel take-off from Heathrow, something that’s extremely rare. Here, the view from the control tower. 3,2,1,GO!

AOC joins the Irn Bru fan club.

How NASA Found Inspiration For the First Space Suit at the Tower of London (and the importance of looking beyond best practice in your own field to solve big problems). ht @neilperkin.

From Why Is This Interesting? The Future of Meat Edition. ‘Should we give up on the dreams of alt-meat? No…we have to fix the climate and eat less meat. But the consensus that alt-meat is the solution for our ills is likely coming to an end. Other ideas are coming over the horizon. In particular, the promise of regenerative agriculture for climate and a better food system is huge, and largely unexploited by climate and food investors.’

An amazing 360 degree view from the summit of Everest on a clear day.

Nicely done. ‘This November, they call it Daylight Saving but the thing that needs saving…is us! WHAT TIME IS IT?! #DaylightSavingMovie’ (2’23”)

Ten Stories From This Week

25th September 2021

Dave Trott’s history of GREAT advertising in 25 commercials.(41’40”)

Interesting piece from The Guardian. Does the Elizabeth Holmes trial spell the end of the #girlboss era?

When Covid stalled his film work, the writer took revenge on the virus in the form of a poem about Britain, Brexit and the pandemic. by Armando Iannucci

A short, though provoking post about the ‘creativity and relevance’ flywheel’ for brands. Creativity being internally facing value that defines who we are. Relevancy being externally-facing value that defines how we live in the world. ht @neilperkin.

NYT on the future of cinema“It’s frustrating that people keep writing lazy obituaries for cinema, something they have no feeling for or interest in. I don’t love all that’s transpired in movie history — the shift from film to digital, the loss of technical competency — but I remain buoyed by the persistence of the art and how its ecologies adapt and persevere.

Introducing Circus, an “obnoxious, vibrant, raw and unkempt” new anti-beauty mag. Launched this week as the brainchild of London-based photographer Jackson Bowley, the publication is a circus of chaos and high saturation.

‘Don’t be afraid to disappear’. Great line from an Emmy’s acceptance speech this week. Michaela Coel, creator of I May Destroy You:  ‘..visibility these days seems to somehow equate to success — don’t be afraid to disappear from it, from us, for a while and see what comes to you in the silence.’

You are still exhausted. “Life is still exhausting because the pandemic was and remains exhausting in so many invisible ways – and we still haven’t given ourselves space to even begin to recover.” From Ann Helen Peterson.

A really good interview question. 

48 colours of the moon. Beautiful.

No newsletter next week. Back on the 10th 🙏