Ten Stories We’ve Enjoyed This Week

3rd November 2019

Tim Berners-Lee marks the Internet’s 50th birthday with Contract for the Web… He notes that the web’s birthday “is not altogether a happy one,” adding that its power for good is being subverted by “scammers, people spreading hatred or vested interests threatening democracy.” The anniversary, he said, “must mark the moment we take on the fight for the web we want.” Here is the internet’s birth certificate, and  this is how many websites exist 50 years on.

Sobering piece on marketing, from the NYT – ‘As advertisers bombard consumers across platforms like Twitch, Facebook, television, billboards and more, consumers are trying to get away, signing up for ad blockers and subscription services’. The Advertising Industry Has a Problem: People Hate Ads...and in a similar vein, from the always insightful Martin Weigel –   Has Advertising Lost Its Personality?

This exhibition at Somerset House is worth a look. ‘An essential exhibition for today, exploring the non-stop nature of modern life. 24/7 takes visitors on a multi-sensory journey from the cold light of the moon to the fading warmth of sunset through five themed zones. It contains over 50 multi-disciplinary works that will provoke and entertain.’

Some really nice ideas in this round-up from AdAge. Top creative ideas you need to know about right now. Feat. – Cadburys, Budweiser, Miller Lite and Budweiser.

WestJet fills an airport with cows to show how other airlines treat customers like cattle.

Powerful. Environmental campaigns have often depicted the gruesome effects of plastic waste on sea creatures, but this new ad from Plastic Change puts the issue in a different perspective–by showing humans entangled and trapped in six-pack rings and other garbage.

Winners of the 2019 Nikon Small World Photomicrography Competition show the ‘artistry of science’. This is worth a look at, for the small white hair spider…

‘How do you follow up a masterpiece like Under the Skin?  – by giving BBC Two viewers five minutes of unexpected hell. The visionary director, Jonathan Glazer, on how a Trump hunting trip inspired his recent mystery short.’

There’s another Terminator film out. Love this cartoon from XKCD that ‘explains’ the story… 

The highest earners on Insta.

And finally, “Correlation is not causation”. Nicely done. (a short video)

Ten Stories We’ve Enjoyed This Week

27th October 2019

Nice piece from Aeon. ‘When you stare at your phone or use Uber to navigate your neighbourhood, you flatten the rich texture of urban life’ This is the City on Mute.

Great deck from Julian Cole at Planning Dirty. ‘Here’s the scientific proof for Comms Planning. Comms Planning recommends one idea customized to different times and channels.’

From Wired. ‘Why sport is the next frontier for Twitch. Twitch is facing increased competition from Microsoft’s Mixer but the company has big plans for its move into sport live-streaming.’

Although they would perhaps say this, here is The Economist’s review of a biography of Walter Bagehot – ‘the newspapers greatest editor and The Greatest Victorian….’

According to the FT, newspapers are on a roll again – ‘As newspapers’ traditional revenue sources have been sliced away by online competition,several of the world’s super-wealthy have stepped in to fill the financing gap.’ Meanwhile, LinkedIn now has a newsroom of 65 journalists, and it’s hiring more.

From 1843 Magazine. How the ‘Slav Squat’ became an internet sensation…’.The pose is an ironic impersonation of a gopnik, the stereotype of a young working-class Russian that many people from former Soviet-bloc countries recognise. Adidas sportswear and cheap alcohol are optional accessories. In a nod to a shared heritage, squats are being popped from Bulgaria to Belarus’…..and here Boris shows us how to do it.

A perspective on tourism from the Royal Society of Arts (RSA) – ‘We need to redefine and reorient tourism. It must be built around the needs and rights of local communities who reside in popular tourist destinations. We redefine tourism as the process of such communities inviting, receiving and hosting visitors for a limited duration, with the intention of benefiting from such actions.’

…And in contrast, for some in China, the aim of travel is to create 15-second videos. ‘It’s not about where you’ve been, it’s about where you’re seen to have been’.

Bonkers. Here are some of Buster Keaton’s most amazing stunts. HT @davidpearlhere.

Here is (friend of the Filter) Street Wisdom’s short summary video of this year’s Worldwide Wander, including my event from Borough Market in London.

Poetic wisdom appears on a building in Las Vegas in a new sunlight-activated installation by Daku.

Not usually a fan of ‘altruisitc’ big corporate advertising, but this is a great piece of creative, promoting a worthwhile cause. A seminal piece of English prose brought powerfully to life. It was the best of times… 

Ten Stories We’ve Enjoyed This Week

20th October 2019

From NESTA. ‘Precarious to Prepared.‘ ‘As a result of technological progress and demographic changes, more than six million people in the UK are currently employed in occupations that are likely to change radically or disappear entirely by 2030. Without immediate action, there’s a risk these people will be trapped in insecure, low-value, low-pay employment – or worse, forced out of work altogether.’

From Vox. Amazon’s Echo Look, currently available by invitation only, allows you to take hands-free selfies and evaluate your fashion choices. “Now Alexa helps you look your best,” …’These algorithmic experiences are matters of taste: the question of what we like and why we like it, and what it means that taste is increasingly dictated by black-box robots..Style is now an algorithm.

Why Epic took Fortnite offline for two days ‘It was, of course, a PR stunt. But it was one that did exactly what it was supposed to do: It put Fortnite—and its new release Fortnite Chapter 2— firmly back into the collective gaming conversation just as the game was beginning to lose a bit of its coolness factor.’

Great graphic showing the transfer in spend from music formats to gaming formats, !970’s to the present day.

From The Economist. The difference between Uber and Airbnb. ‘As the home-rental firm prepares to go public, it is keen to point out how its business differs from ride-hailing. Unlike Uber drivers, few of whom were previously riders, Airbnb hosts typically start out as renters first. Since it is a middleman for property rather than labour, Airbnb has avoided the controversy about “gig economy” exploitation, and the vexed question of whether ride-hailing firms should treat drivers as employees.’

Lovely piece from (friend of the Filter) @Stevexoh – Yugen and the art of the intangible takeaway. ‘Yugen is a Japanese word that has no English equivalent. I understand it to mean a momentary sense of experiencing the deep mystery of all things. An awareness of some meaningful connection or patterning that is beyond words but is a palpable experience nonetheless.’

Barbie® opens the doors to her iconic Malibu dreamhouse, on Airbnb.

China’s largest video platform #Tencentvideo (97M paying China subscribers) will begin inserting extra ads into movies/series that didn’t exist in the original. HT @mbrennanchina.

Neurosymphony, exclusive to Aeon, explores three distinct perspectives on the brain, using videos of the scans made freely available by the Massachusetts General Hospital. The video pairs the imagery with an excerpt from the album Chapel by the US electronic musician and music-cognition researcher Grace Leslie, in which she converts her brainwaves into music. See and hear the human brain as you’ve never experienced it before…and also from Aeon, this short video piece, Hunting for Hockney, is ‘A dreamy animated tale of grief, friendship and a road trip to David Hockney’s house.’

10 Great Infographics by XKCD’s Randall Munroeor. For those unfamiliar, XKCD is the Internet-famous webcomic created in 2005. In addition to the standard webcomic format, Munroe has also become well known for his always-entertaining infographics. Some are a quick chuckle while others are incredibly detailed and informative.

Fabulous bit of moment-in-time marketing from Guinness around the Rugby World Cup. Following Ireland’s defeat by New Zealand, encouraging everyone to have a pint of Carling.

Kehinde Wiley’s contemporary counterpoint to old confederate monuments unveiled in Times Square.

A Vimeo pick of the week – Turf Fever. ‘A young Filipino-American escapes a troubled childhood in a rough town through TURF dancing and the brotherhood of his dance crew.’ (Turfing, or turf dancing is a form of American street dance that originated in Oakland, California).

Ten Stories We’ve Enjoyed This Week

12th October 2019

Great fun from @rhodri (HT @neilperkin). ‘Ten weeks ago I said that I’d started writing a disco concept album about Brexit. Unbelievably, I wasn’t joking. Even more unbelievably, it’s finished, and it’s released today. You can buy it or listen to it here, and here’s a trailer’.

A few pieces associated with Mental Health Day (on 10th October). From The Guardian, concerns with how UK universities are dealing with metal wellness issues ; and how Spotify is taking a welcome approach – …’we encourage the entire team to take a little time from their day-to-day to explore a broad range of mental health events and activities. There will be inspirational talks and workshops, mediation and artists sharing both their work and the stories of their own struggles.’ Here, ITV and Uncommon take over an ad break in mental wellness campaign ‘Britain Get Talking’. and finally, Hong Kong McCann’s unique visualisation of the impact of stress.

i-D Magazine, takes a look at how the fashion industry is embracing ‘ecosexuality’.

From JWT Intelligence. ‘Newly emerging avenues for entertainment invite audiences to be a part of the story. As attention spans become shorter – Gen Z’s is said to be 8 seconds, versus millennials’ 12 seconds – entertainment companies are devising ever-more inventive, multi-sensory experiences that draw viewers in by allowing them to interact with the content.

In tune with the above, Tinder is launching its first interactive series within the app, called “Swipe Night.” The four-episode series premieres next month and is presented in a first-person, choose-your-own-adventure format.

Steve Gladdis, CSO at Mediacom, on the Future of Media Planning. ‘It has moved beyond Byron, Binet and bytes.‘ Key themes include – cultural branding, personalisation at scale, untapped contexts and performance marketing. And…this is a nice piece from Paul Feldwickin WARC – Brand experience should not distract marketers from fundamental brand truths.

‘Brands, take heed: a rising generation of digital native consumers, born between 2010 and 2025, are primed to overhaul the consumer landscape. Raised on technology, eagerly principled and the apples of their parents’ eyes, this generation’s expectations already present a powerful force for brands.’ Meet Generation Alpha.

20 firms behind a third of all carbon emissions. These 20 companies have contributed to 480bn tonnes of carbon dioxide equivalent since 1965. Top three are Saudi Aramco, Chevron and Gazprom. And in case not seen, here is a short video, mapping the increasing temperature of the earth between 1880 (when records first started) and 2017. Blue is good, yellow is less good, orange is bad and red is very bad.

Nice initiative from Information is Beautiful. Charting ‘all the amazing, encouraging, inspiring, uplifting things happening in the world. Trends and achievements we don’t always see because we’re fixated on the news.’ This is their Beautiful News. And….the long-list for the 2019, Information is Beautiful Awards, in association with Kantar, is out.

‘The Small Escape.’ A fabulous short film from BMW. ‘In 1964 nine people found freedom in West Berlin. With the help of a BMW Isetta.’

Ten Stories We’ve Enjoyed This Week

3rd October 2019

From The New Yorker. How TikTok Holds Our Attention. ‘On thepopular short-video app, young people are churning through images and sounds at warp speed, repurposing reality into ironic, bite-size content’……And you just got to love this video of Resse Witherspoon asking her son to explain Tik Tok to her. Mum, this is so embarrassing…

Some great ones here. 10 Universal Laws Of The World. ‘If something is true in one field it’s probably true in others. Restricting your attention to your own field blinds you to how many important things people from other fields have figured out that are relevant to your own.’

Can’t remember the last time I wore one. From Vox – ‘In April 2018, Mark Zuckerberg made a rare public appearance wearing a suit. Congress had compelled him to testify on Capitol Hill… Zuckerberg’s suit was navy and his tie was bright blue, a shade or two lighter than Facebook’s colour scheme. The New York Times called it his “I’m Sorry Suit” and, like many outlets, praised his appearance and poise.This is how the power suit lost its power – the suit was once the uniform of the powerful and a requirement for every man. Now, people mostly wear suits when they’re in trouble.’

…..And whilst we are on formal attire, it’s worth revisiting The Economist’s piece on hats and why they went out of fashion (blame WW2 and JFK)

From The Drum. ‘In a world where sonic logos and sensory experiences are becoming par for the course does your brand need a flavour? Mastercard’s chief marketing officer Raja Rajamanner thinks it does – which is why customers can now (quite literally) take a bite out of thebrand.’

The full transcript of Mark Zuckerberg’s leaked internal Facebook meetings. ‘So there might be a political movement where people are angry at the tech companies or are worried about concentration or worried about different issues and worried that they’re not being handled well’. Really…..?!

From McKinsey. What executives are reading in 2019. Featuring choices from chiefs at Walmart, Quibi, Lego, WPP and PayPal, among others.

‘Dinks and Donks’ and Marsquakes: Hear some weird Red Planet sounds from a NASA Lander.

Love this. Fesshole is the confession box for the internet age. Confess your sins anonymously – but will the internet absolve you? @fesshole (HT @ here_forth)

As part of its push to gain a foothold in the UK, the latest initiative from Major League Baseball, is to host a food festival in London. Theactivation will include batting and pitching cages; and dishes including – the Arizona Diamondbacks churro dog, Boston Red Sox hot lobster roll and Los Angeles Dodgers smoked pork belly bao buns.

From Wired. Google Stadia promises console-free gaming where you can hop from watching to playing to streaming with just one click – but can it convince both developers and gamers? 

According to an Appiterate survey, 71% of all app uninstalls are triggered by a push notification.  And eMarketer found that the top reason (57%) US smartphone users unsubscribe from a brand’s mobile messaging, is “too many messages or updates”. Here is Marketoonist’s pictorial take.

Love the way this campaign for Visit Portugal has really caught the mood in this country : Portugal Will Never Leave You – #Brelcome.… And here is a nice bit of storytelling from DHL – The Tour Before The Tour (both – HT @itsjimmyb)

Will they or won’t they? Prospective jumpers anguish at the edge of thehigh dive. ‘Seriously, it’s a long way down.’

Dreams of Dalí is an interactive 360° video. As it plays, click and drag your cursor on the video player to explore the scene. For optimal viewing experience, maximise the YouTube player to full screen, and set on thehighest quality settingSilence your lobster phone and melt into a Dalí-inspired dreamscape.

Ten Stories We’ve Enjoyed This Week

29th September 2019

In its first brand campaign since 2012’s seminal “Three Little Pigs‘, The Guardian has launched a brand new campaign created by Uncommon, called “Hope is Power”, centred around their ethos of supporting ethical journalism. The campaign’s central message, is inspired by the Guardian’s editor-in-chief Katharine Viner’s essay ‘A mission for journalism in a time of crisis’.

From AdAge. How brand purpose lost its way. ‘Marketers must develop the constants that drive successful brands: relevance, value and differentiation.’ (reg may be necessary).

Google researchers have used a quantum processor called Sycamore containing 53 functioning qubits to solve a random sampling problem that would have taken the world’s best supercomputers 10,000 years to work out. It took Sycamore just three minute and 20 seconds. Google says that they have just reached quantum supremacy.

Born Free’s animated short exposes the cruel reality of ‘Instagram lions’. Ad agency Engine teamed with the Born Free Foundation on a new short film that highlights the “real circle of life” for lions in South Africa. (reg may be necessary)

I attended a couple of interesting events this week. At a British Museum members event, Peter Furtado talked about his new book, Great Cities Through Travellers’ Eyes (an entertaining new anthology including travellers’ tales from thirty-eight cities spread over six continents, ranging from Beijing to Berlin, Cairo to Chicago, and Rio to Rome); and the always entertaining Rory Sutherland at a Fora Tech Series event (curated by friend of The Filter – @here_forth), discussing extracts and anecdotes from his new book – Alchemy – The Surprising Power of Ideas That Don’t Make Sense

From Dustin Farrell (www.dfvc.com) a rendition of storm chasing with a Phantom Flex 4K.  The best shots from two years of storm chasing jammed into 3.5 minutes.

Mattel is diversifying its doll line-up, this time with a gender-inclusive product. Creatable World sells customisable dolls in kits with combinations of clothing, wigs and accessories…Mattel’s research showed that “kids don’t want their toys dictated by gender norms.” (reg may be necessary

From LBB Online – ‘Fingers pleasure the world in a video with an important message. Not one to shy away from avant-garde music promos, ‘The One’ singer – Marika Hackman, has released a celebration and exploration of self-love’.

The tilting house that shifts and spins based on its inhabitants’ movements.

Some fabulous images here. A photographer takes a surreal twist on high-fashion portraits of opulent women.

This will not be to everyones taste, but you cannot deny its originality. ‘Fusing elements of Kafka and Kubrick, Caterpillarplasty is a prescient,  grotesque sci-fi satire that lifts plastic surgery to another level.’ From the National Film Board of Canada.

First, Atlas the robot backflipped. Then, it could do parkour. Now, this @BostonDynamics machine can do a gymnastic routine. It may not be Nadia Comaneci, but it is pretty good.

Told in 30-second chapters that look like real ads for fake products, this short from writer/director Ben Callner examines love and advertising in a hilarious, touching and inventive way. A Love Story Completely Told Through Fake Advertisements.

Ten Stories We’ve Enjoyed This Week

22nd September 2019

Great piece on the impact of You Tube. ‘Since its founding, popular consensus has been that the video service is making people dumber. Indeed, modern video media may shorten attention spans and distract from longer-form means of communication, such as written articles or books. But critically overlooked is its unlocking a form of mass-scale tacit knowledge transmission which is historically unprecedented, facilitating the preservation and spread of knowledge that might otherwise have been lost.’

Scott Galloway’s, unsurprisingly direct, perspective on the gathering crisis around We Work’s cancelled IPO. ‘The firm will be forced to sell equity/issue debt at a price substantially lower than they had anticipated. A price unimaginable just 30 days ago. ‘We’ has gone from unicorn to distressed asset in 30 days. In just seven days, it lost more value than the three biggest losers in the S&P 500 have lost in the last year combined: Macy’s, Nektar Therapeutics, and Kraft Heinz.’

Some interesting perspectives on this thread, pertaining to the launch ofFacebook’s Portal (Messenger meets Alexa), outside the US. Some scepticism – ‘I think Facebook Portal is analogous to the [Amazon] Fire Phone. It’s a solution in search of a problem, and there are already really good solutions out there.’ ..and in contrast, some positivity – ‘Vs video calling on your phone, Portal is a lot more like hanging out. You don’t have to be doing anything. That, I think, is something that is interesting.’

The design of healthier living environments for wellness-minded consumers, is giving rise to the Wellness Architects.

From The Great Big Story – ‘Recording The Signs Of Extinction  – .. charting how wildlife sounds have changed over the course of climate change. Listen for yourself: the rising silence speaks volumes‘…

From Farnham St (‘signal in a world full of noise’) – The Evolutionary Benefit Of FriendshipHealthy friendships offer far more than a reliable person to share a beer with. Research shows they can make us healthier, wealthier, happier and overall more successful. Here’s how. 

US singer Jennifer Lopez has revived her iconic green Versace dress that led to the invention of Google Images. Lopez, 50, first wore the gown to the Grammy Awards in February 2000. Former Google CEO Eric Schmidt later revealed there were so many searches for photos of the dress afterwards, it inspired them to create Google Images.

Another Spider- Man film? If like me, you are becoming bored with this franchise, then this a refreshing take. A short Spider – Man piece written in the style of JD Salinger.

Sandy Hook Promise returns with harrowing back-to-school ad to address mass shootings.

Brilliant. HT @neilperkin. Love this twitter account – Soviet Soldiers Dancing @communistbops

Ten Stories We’ve Enjoyed This Week

15th Sept 2019

Facebook fears that AI-generated “deepfake” videos could be the next big source of viral misinformation—spreading among its users with potentially catastrophic consequences for the next US presidential election. Its solution? Making lots of deepfakes of its own, to help researchers build and refine detection tools.

Lots of interesting stuff in this deck. An Introduction To Analysing Trends. Foresight, Insight and Hindsight.

Facebook is taking another shot at news curation by hiring a “small team” of journalists to select stories for its upcoming News Tab, a section of its mobile app that’s due to begin testing later this year. Although The New York Times notes that most of the articles in the News Tab will be generated algorithmically, the top stories each day will come from a team of under 10 veteran journalists. 

‘Claiming young adults are zoning out on current events instead of zooming in ignores the fact that they’re digital natives, who grew up navigating an increasingly tech-reliant culture. Instead of staring at cable news, they’re pioneering new ways to engage with the stories that meet them where they are.’ From Teen Vogue – this is why teens are creating their own news outlets. 

From Harvard Business Review. A study of 597 logos shows which kind Is most effective. ..Our research demonstrates that…’descriptive’ logos more favourably impact consumers’ brand perceptions than ‘non-descriptive’ ones, and are more likely to improve brand performance.

From Wired. The extreme tech that will help people live forever. From cryonic baths to ozone saunas, scientists and companies are chasing a magic pill that will cure ageing. ..and perhaps more achievably (and not surprisingly) this research indicates that optimism is associated with exceptional longevity in 2 epidemiologic cohorts of men and women. 

From the Undercover Economist. Should you take a few long holidays, or lots of short ones? …’Reading of the (slim) evidence is that if you can bear the cumulative expense and the travel time, frequent short breaks beat the occasional elongated vacation. ‘

Donald Trump’s International Hotel and Tower in New York, has been named as the best hotel in the world by readers of a luxury travel magazine. Second was Vatuvara private island in Fiji and third – the Emirates Palace in Abu Dhabi.

Last week I attended an event run by the lovely people at (friend of the Filter) Just Breathe. Their most recent Grand Gathering, took place in the gardens of the Geffrye Museum of the Home, in Shoreditch, London. It was an evening of performances, shared conversation and meditation. Some particularly wonderful music accompanied the event. 

From JWT Intelligence. ‘From film festivals to museums, cannabis evolves from an experience-enhancing ingredient to a full-on experience. This is the burgeoning world of Experiential Cannabis.

Brilliant. ‘Sad Face’: New Zealander takes s clown to redundancy meeting as an emotional aide. Josh Thompson hired the clown – who reportedly mimed crying as the paperwork was handed over…

A recent Vimeo, Staff Pick Of The Week – ‘For decades, Disney has been the de facto master of the animated animal orchestra — as seen in classics like Fantasia, The Little Mermaid, and The Lion King. However, “Maestro,” from animation collective Illogic, sets out to change the tune. The film features a photo-realistic rendition of forest animals belting out songs from a Vincenzo Bellini war opera. And it’s remarkable.

Burning Man finished recently. This a great short video from a couple of years ago that ‘explains’ what it is. ‘A guy who just got back from Burning Man struggles mightily to explain what Burning Man was like, to a loser who’s never been to Burning Man.’

Ten Stories We’ve Enjoyed This Week

8th September 2019

‘You can’t escape Amazon in the digital economy. Now a trillion-dollar company, they have disrupted diverse sectors from retail to software development with a deftness and drive that’s admirable and alarming. They actually seem to be speeding up their rate of innovation as they scale, defying the Law of Large Companies that causes giants to get dragged down by their own girth. Want to innovate like Amazon? Here is their formula – Innovation is a function of architecture and organisation, amplified to the power of mechanisms and culture.

It’s a great book, but if you haven’t got time, maybe this will help. Here is Yuval Noah Harari’s Sapiens, as a blog post

Intriguing new tutorial from Masterclass. ‘A fashion and media icon, she has been driving our cultural conversation for more than 30 years. The Vogue Editor-in-Chief and Artistic Director of Condé Nast takes off her signature sunglasses and gives you unprecedented access to her world.’ This is Anna Wintour. How to be a boss.

This came across my radar this week and always worth sharing. David Ogilvy’s 1982 memo “How to Write”, offers 10 pieces of timeless advice. Includng – ‘Never use jargon words like reconceptualize, demassification, attitudinally, and judgmentally. They are hallmarks of a pretentious ass.’ HT to Gill Huber

‘The Becoming Mother Project.’ From My Modern Met. A photographer documents 33 women before and after they became a mum. 

Another cracker from Burger King. The release of “It: Chapter 2”featuring scary clown Pennywise has provided Burger King with yet another opportunity to tease rival McDonald’s, over its association with clowns.

Don’t go getting any ideas now….From Marketoonist – How to unsubscribe from a marketing newsletter.

TFL have partnered with Headspace to help make your journeys more mindful. You can go on mindfulness guided walks with their audio series, which includes strolls between Camden Town and King’s Cross & London Bridge and Waterloo.

..and whilst on a mindfulness tip, I’d like to share news of (friend of the Filter) Street Wisdom’s Worldwide Wander, taking place 20th through 22nd September. I am running an event in Borough Market on Friday 20th. You can read more and sign up here.

This short video is probably not ‘real’ or perhaps a disguised piece of advertising, but in any event worth a watch. This person’s drone battery running out could be the blockbuster movie of the year.

Ten Stories We’ve Enjoyed This Week

30th August 2019

A report from Econsultancy. ‘Over half of Google searches now don’t lead to clicks and what it means for SEO’. Supporting trends include – ‘Google’s increased use of snippets is encouraging fewer clicks on search results’; ‘Changes made to ads have led to an increase in the number of searches that result in clicks’; and ‘Google owned properties have a growing presence in SERP’s.’ 

From Recode. YouTube’s CEO says it’s “more important than ever” to let people upload anything they want. ‘This means the video platform is okay with content that is outside the mainstream, controversial, or even offensive.

From Digital Content Next. ‘Publishers are pouring their hopes into subscriptions and memberships. Digital subscriptions offer the additional benefit of copious user data collection, which also buoys their advertising business as well. However, even the most diehard optimists and proponents of subscription revenue have to admit that subscriptions alone are not a universal panacea to the need for digital revenue. The question of whether people will ever pay for an online news subscription has evolved into a question about how many subscriptions people will pay for.” The report concludes that, at least for the time being, the answer appears to be “one.”

Chip brand Doritos forgoes its tagline and its logo, hoping to appeal to a generation that doesn’t like overt advertising. Doritos has officially changed its iconic tagline, ‘For the Bold’, by launching a campaign focused on inviting consumers to take what they love to ‘Another Level’.… and here – as brand purpose becomes mainstream, some brands choose to go the other way. To differentiate themselves, some mission-led brands are choosing an innovative tactic: Being quiet.

High-profile creators aren’t just based on YouTube. This TV channel is building a hybrid model of media owner and a talent management studio by scouring TikTok and Instagram, for stars it can cast in series. Pitching itself as a TV network for Gen Z, and the brains behind fashion-focused YouTube shows PAQ and NAYVA,this is how Kyra TV is re-writing the rules of video.

The world is a mess. “Cleanfluencers” are here to help. Here are the people who love to watch other people clean.

You Tube has released a Bumper Ads leaderboard that showcases the top 10 most popular six-second adverts on the platform this year. Junk food dominates, with major names such as Doritos, Papa John’s and Cadbury securing top spots.

From 1843 Magazine. Sgùrr Dearg on the Isle of Skye is known as the ‘Inaccessible Pinnacle’, but that wasn’t enough to put off one daring cyclist. (don’t look down…)

Pornhub continues it’s clever approach to marketing, following its beesexual (save the bees) piece. Here it tackles sea pollution in its “Dirtiest Porn Ever” campaign.

From Ad Age. ‘It’s not easy breaking through in the beer category these days, with hundreds of craft beers filling store shelves across America. So, a 255-year-old brew from Luxembourg, is hoping a little nudity will help it stand out.’ Beer drinkers go in the buff, to promote Bofferding Brew.

‘A young star gazer explores the planets of the Udaya system, scanning the flora and fauna with her binoculars.’ Taken from the album “Udaya” on Hoop Sound. This is Moon B – Welcome.