Ten Stories We’ve Enjoyed This Week

5th July 2019

From The Economist. ‘When batches of images leap onto their screens, they must instantly sort them into categories, such as violence, hate speech and “dare” videos, in which people offer to do whatever a stranger asks.’ A new book Behind The Screen, looks at the world of content moderators, who often work for outsourced companies and for a pittance in the developing world. This quote from a separate book, on the same subject – Custodians Of The Internet, really strikes a chord – ‘Part of the problem, is that both users and (big tech) companies have got it wrong: content moderation is not a peripheral inconvenience, but in many ways, the commodity that platforms offer’.

From The New Yorker. ‘For better or for worse, we all live in Jony Ive’s World.‘..and from The Guardian, eight hits and misses, from his 20 years at Apple.

In this talk and tech demo, software researcher Doug Roble debuts “DigiDoug”: a real-time, 3-D, digital rendering of his likeness that’s accurate down to the scale of pores and wrinkles. Digital humans that look just like us….

From @Tortoise. ‘The man who founded 8chan – one of the dark corners where internet hate speech flourishes – it’s troubling and fascinating in equal measure. If you think you know why someone would set up a site like that, it’ll make you think again.’ Destroyer of Worlds – How a childhood of anger led to the creation of one of the darkest corners of the internet.

The Monday Note is not a fan of Libra – ‘Handing a large chunk of the global transaction system over to Facebook would be dangerous for the entire society and regulators must act swiftly to freeze the project.

In what might be the worst news imaginable: cockroaches are developing resistance to insecticides. As Science puts it: “because cockroaches live only for about 100 days, that resistance can evolve quickly, with genes from the most resistant cockroaches being passed to the next generation”. I, for one, hail our new insect overlords….

The world’s best sonic brands, courtesy of Forbes. (HT @here_forth)

Cabeza Patata’s vibrant campaign for Spotify Premium, on the ever-changing moods of music.

Wonderful. ‘There is nothing more revealing than to see a thinking person walking, just as there is nothing more revealing than to see a walking person thinking… Walking and thinking are in a perpetual relationship that is based on trust.‘ Thomas Bernhard on walking, thinking, and the paradox of self-reflection. (HT Kevin Harris).

Love this short piece from the always engaging Seth Godin. Absolutism is a form of hiding. Perfect is the enemy of good. Everything is a compromise.

Good to see two airlines talking about sustainability. KLM, encourages travellers to fly responsibly, and airline Edelweiss (owned by Lufthansa) lets you offset your carbon when you buy a ticket.

The Red Dwarf crew are reunited in this ‘Stellar Rescue’ campaign for The AA and here, 2 people crash at the ‘Mountain Of Hell’ Bike Race and the mother of all pile-ups ensues…

Finally, just love this Economist piece in their Bartleby column. Has this ever rung true for you? Oh boy, this certainly reminds me of an experience working out Wapping way. The Promotion Curse – ‘People get promoted until they reach a level when they stop enjoying their jobs. At this point, it is not just their competence that is affected; it is their happiness as well.’

Ten Stories We’ve Enjoyed This Week

29th June 2019

This is music to my ears, according to Ohio State University,

creativity peaks in your 20’s and 50’s.MIT’s 35 Innovators under 35. Over the last decade, many of the young innovators selected for this list have gone on to be spectacularly successful. Previous winners include Larry Page and Sergey Brin, Mark Zuckerberg and Jonathan Ive.(who has just left Apple and is starting his own business).

Attended a great Tortoise Media ‘ThinkIn’, this week with Al Jazeera – ‘Marketing v the news: do brands have to have a point of view?’ Full video of the event here with observations from, among others, Editor James Harding, The Economist, Dow Jones and myself (reg may be necessary).

Voice Search Study, looks at factors influencing search engine rankings in 2019.

Lots of Cannes Lions wrap-up’s doing the rounds. This one from Mediacom includes – ‘We’re entering a golden age of audio (and multi-sensory experiences); Creativity + Data = Growth; Human connections are the most powerful; Brands are becoming activists (with mixed results) and the industry is getting its house in order. …and here is every Grand Prix from Cannes Lions 2019.

…whilst WARC’s Cannes’ list included; ‘Strategy is evolving in the age of experience ; There is a crisis in creative effectiveness; Judges want to see impact beyond the short term; CMOs want action on brand safety, and data on brand purpose; Media owners are talking up ‘context’; Accessibility and inclusion are feeding into brand strategy and Emerging categories hold lessons in brand-building.‘…..and this is why Cannes is the real ‘Home of the Whopper’ – is this the best Titanium Grand Prix Ever? 

Women’s brand Billie is back, with more hair down there.

In the same vein as Billie, a shaving brand that ‘seems’ to discourage shaving; I like the continuation of the Tinder campaign that champions being single with its #singlenotsorry campaign. Engaging and on theface of it surprising, but actually very good for business.

From Statista. The current  expansion of the US economy (June 2009 to date) is set to become the longest (but not necessarily the strongest) since WW2. Here is how it matches up vs the competition.

‘With childhood obesity on the rise and globalisation homogenising nutrition, photographer Gregg Segal set out to discover what a week’s worth of food looks like around the world’. Here kids, from different countries, are photographed surrounded by their weekly diet.

‘The energy in the club that night was infectious. Drag queens dressed as Beyonce and J-Lo performed under throbbing lights. Club goers swayed in a Caribbean aura out on the patio. Hip hop music blasted from another room…’ ‘Three years after the Pulse shooting, she remembers every moment. The shooter haunted her, until she decided ‘no more”. This 2 minute animation is a very personal perspective on the Pulse night club shooting and actually, any situation involving guilt and grief.

Love this. ‘As a writer and marketer, while ‘big, beautiful and powerful’ are the easiest words to describe something that is substantial in size, stature, strength and aesthetic… we could all benefit accessing some other words, every once in a while. Here are 99 powerful words.

Ten Stories We’ve Enjoyed This Week

22nd June 2019

This week I attended an APG Noisy Thinking event that looked at some of the creative work up for an award at this years Cannes Festival. A selection of great (but usual candidate) pieces were shown, including – Librese’s ‘Viva La Vulva’, Greenpeace/Iceland’s Rang-tan and Aero Mexico’s DNA Discounts, but there were a few fabulous pieces that were new to me. These included Thisables from Ikea in Israel (furniture design by and for advocates for accessibility), smuggling the Pride flag into Russia, McDelivery in Paris (ignoring landmark shots but impressionist style images still looking beautiful), The Truth is Worth It,
from NYT, and Combat Stress – Bring Them All Home. The standout piece from Spanish alcohol brand Ruavieja, We Have to See More of Each Other, used an algorithm to calculate how much time friends would have left, to spend together, in their lives. Sobering and very moving. 

This new (free) report courtesy of Snapchat and JWT Intelligence. ‘They’re the hyper-connected, highly opinionated generation, moved to activism as the internet and social media landscape has made them acutely conscious of and concerned about world events….this is the cohort of gender fluidity and inclusivity in all its forms.’ Into Z Future, meet the next generation of Super Creatives.

Zuckerbucks. Love this quote about Libra – ‘a cryptocurrency with the ethics of Uber, the censorship resistance of Paypal, and the centralisation of Visa, all tied together under the proven privacy of Facebook….’ This from MIT, three things we don’t know about Facebook’s digital currency.

HT @neilperkin, from Seth Godin.’If Nike announced that they were opening a hotel, you’d have a pretty good guess about what it would be like. But if Hyatt announced that they were going to start making shoes, you would have NO IDEA WHATSOEVER what those shoes would be like. That’s because Nike owns a brand and Hyatt simply owns real estate.’ 

From WARC (and via Cannes) here are the secrets of the CMO of The Future (mission, science and craft).

From Aeon (and Hegel), The Spirit Of History. ‘…history seems a bit depressing at first. Entire civilisations and ways of life come to be and pass away, old ways of living vanish. Nothing seems stable. Hegel’s daring philosophical proposal insisted that we see this procession as manifesting the ways in which each individual form of human social life generates tensions and strains within itself. When these tensions become so great that such a way of living finally makes no sense to the participants, life rapidly becomes uninhabitable. Sounds prescient?

Late last year, Gallup found that U.S. public support for legalising marijuana surged to 66 percent. The poll’s results were particularly noteworthy because a newfound majority of Republicans and Americans over 55 supported legalisation for the first time. This is the case for and against marijuana legalisation.

These amazing wood sculptures are carved to look like figures are trapped inside.

A year through the distant eyes of meteorological satellite Himawari-8 – a hypnotic stream of Earth’s beauty, fragility and disasters. Winner of the 2019 Vimeo Staff Pick Award at the Annecy International Animation Film Festival.

Think everyone should have this framed quote hanging on their wall. 

Ten Stories We’ve Enjoyed This Week

16th June 2019

From the always insightful @traceyfutures, this is Futuremade – new dimensions of media : 5 trends for the future. Including, Immersive Entertainment, Innovative Interfaces, Trusted Sources, Smart Environments, and Empathetic Media.

Just love this, from the BBC :  In the small town of Otsuchi in northern Japan, 2,000 residents were lost in the tsunami in 2011. One resident had the idea of placing an old phone booth at the bottom of his garden with a disconnected rotary phone. He would ring his cousin’s number and his words would “be carried on the wind” as he spoke to him”.

Excellent guide for those running and also those taking part. From Planning Dirty , this is The Brainstorm Bible.

Last week at the Worldwide Developers Conference, Apple introduced Voice Control, a new accessibility feature that enables users to control their devices hands-free. To present the feature, Apple shared a moving film that takes viewers inside a day in the life of Ian Mackay, an advocate for accessibility.

Now in its 24th year, Mary Meeker’s Internet Trends Report was released this week. in the likely event that you don’t have time to read the 300+ pages, this summary from Quartz is a helpful alternative. One engaging fact from the report, observes that 26% of US adults consider themselves online “almost constantly.” This number jumps to 39% for 18 to 29 year-olds surveyed. Full report is here.

Fortnite emerges as a social media platform for Gen Z. In some ways Fortnite is the new Facebook.

Wearable tech tracks kids laughter to find the most entertaining places in Tennessee. 200 ‘laugh trackers’ were used to let children review attractions and parks.

I’m not an avid horticulturalist, but went along to the Chelsea Flower Show, for the first time this year with a client. Very interesting the way that brands are using this area to connect with consumers, and one such this year was the ‘Facebook Garden’ – ‘the coastal themed garden uses the natural connectivity of water and the ocean to represent the interconnectivity between our online and offline lives, and the interactions,social change and opportunities that social media helps facilitate across the world…..’

Little Black Book’s 2019 EMEA Cannes contenders;  including Libresse, DAGOMA 3D Printing, BBC, Xbox and Greenpeace.

This piece HT @GCPeople;  ASOS have enabled a ‘virtual catwalk’ feature which uses the latest AR tech to place a model right in front of you.

Is the future of luxury travel in the journey, not the destination? Here is High-Art in Airports.

Wonderful. Emelia Clarke re-creates workplace stock photos. “I’ve been waiting for this moment, this career-defining moment … this honesty and truth that I know I’m going to find … 

Some of these are almost unbelievable. The 43 worst logos ever.

Ten Stories We Have Enjoyed This Week

8th June 2019

According to the RSA, the future of work will be defined by four models. The Big Tech Economy describes a world where most technologies develop at a rapid pace; The Precision Economy portrays a future of hyper-surveillance and algorithmic optimisation ; The Exodus Economyis characterised by an economic slowdown; and The Empathy Economyenvisages a future of responsible stewardship.

From The Monday Note – Trump’s digital campaign for 2020 is already soaring. ‘While Democrats painstakingly sort through 23 candidates, the Trump campaign is sharpening the digital tools that it thinks will make them win in 2020. This is happening right before our eyes at an unprecedented scale.’ …and meanwhile in the UK, around the recent European election, The Brexit Party won the battle for Facebook clicks. Despite spending no more than rival parties on ads, it got more likes, shares and comments than the rest combined.

Last weeks Google Firestarters event focused on ‘The Secret of Growth’, ‘with observations around the fundamentals of great marketing and advertising, new opportunities around decision science and how customers make buying choices in the context of the targeting, learning and optimisation capabilities that performance marketing is becoming  good at.’ Here is some related Econsultancy research on the subject.

Adcontrarian on the short, sad history of the click. ‘As far as I can tell, online advertising has been mostly useless as a brand building medium and much more effective as a direct response medium. And clicks are the only way to execute a direct response. Analysing clicks also reveals how poorly targeting works, and how immune most consumers are to online advertising. Analysing the number and nature of clicks renders online advertising accountable. And if there’s one thing the online ad industry will absolutely not tolerate, it’s accountability. Which is why clicks must go.’

A couple of nice (but unrelated) pieces from 1843 magazine. Why Facebook’s (bad) design gets you clicking and…’how Marcel Duchamp took the piss. That urinal wasn’t art. Or was it?’

Publicis has bought Epsilon, a data-marketer, for $4.4bn. ‘On its face, the move looks sensible. Advertisers are keen to amass customer data and the tools to analyse them. Epsilon provides both. The company gathers data—from promotional emails, browsing, transactions in physical shops and so on, to build detailed profiles of consumers, so advertisers can woo them more precisely.’

Love this campaign from, friend of The Filter, Visit Austin. The destination is a proud ally to the transgender and non-binary community, and making everyone feel welcome during their visit. This message was conveyed in an unusual and imaginative way in their recent restroom campaign. As they say –  ‘we’re pretty proud of our restrooms around town. Not just because they are some of the coolest and most eclectic in the country, but because they are open to all. And in Austin we don’t care which restroom you use, just that you wash your hands after…’ 

Is the golden age of You Tube over? ‘The platform was built on the backs of independent creators, but now YouTube is abandoning them for more traditional content’.

Netflix has begun to test a new feed in its mobile app that aggregates trailers, photos and alerts for upcoming shows in an Instagram-like fashion. The feed, dubbed Extras, is being tested with a subset of Netflix’s audience.

This is what happens in an Internet minute.

Hovis has remastered its iconic “Boy on a Bike” commercial, directed by Sir Ridley Scott in the ’70s, for a modern audience. The spot was originally created by then-agency CDP in 1973, and was one of the breakthrough ads of Scott’s career. It features a delivery boy pushing a basket of bread on a bike up Gold Hill in Shaftesbury, Dorset

Ten Stories We’ve Enjoyed This Week

2nd June 2019

Clever but naughty? The North Face altered Wikipedia articles about iconic global destinations, swapping in photos that showed travellers using its outdoor gear (and ‘climbing’ up search engine results in theprocess). But after Ad Age wrote about the campaign, Wikipedia’s volunteer editors were quick to remove North Face’s photos, noting that the effort breached the site’s user terms for paid advocacy.

Originality, Artistry, Impact and Elaboration. From Creative Review – TheIsland of Creativity. Can the process of creativity be explained in map form? Perry Nightingale, Executive Creative Technologist at Grey London, believes so. (reg may be necessary to read full piece).

Are you a ‘dataphile’. If so, you’ll love this information and infographic website – Our World In Data.

A bit of a ‘submarine section’ this week…. ‘Submarines small enough to deliver medicine inside human body – in a paper published in Materials Today, engineers explain how they developed micrometer-sized submarines that exploit biological environments to tune their buoyancy, enabling them to carry drugs to specific locations in the body.’ Sounds a lot like Steven Spielberg’s Innerspace…? Meanwhile ScUBER (Uber for submarines) goes underwater in Australia; and finally, just because I love this song and it (sort of) fits in here, this is the haunting Submarine Bells, by The Chills. Enough submarine subjects for a while I think…

How ‘algorithm’ become a dirty word.

From MIT. Why Facebook is right not to take down the Nancy Pelosi video.’The video makes Pelosi look strange, but it’s not a “deepfake”it doesn’t falsely show her saying anything she didn’t actually say.

The world’s most bicycle friendly cities. Spoiler alert, one of them isn’t London…

From WARC.com. ‘Internet will swallow the majority of global media spend by 2020. In eight major markets, including the three largest, internet advertising already takes the majority of media dollars. The$107.5 billion spent on internet ads in America made it the dominant medium for the first time last year, while the balance tipped in China and the UK during 2016.’

From 1843 Magazine. ‘The worrying future of Greece’s most Instagrammable island. Influencers love Santorini’s blue domes and dramatic landscapes. But the tourists who follow in their wake are proving hard to manage.’

This website turns Bitcoin blockchain activity into ASMR. Perfect for anxious cryptocurrency traders.

Over the past month, the art world’s attention has been focused on the Venice Biennale, one of the most notable international shows. Many artists who are not in the invitation-only exhibition come to Venice to share their work in unaffiliated gallery shows and take advantage of theBiennale-boosted foot traffic. Here, Banksy sets up amongst Venice street vendors to share a new multi-panel painting.

And finally, a couple of ads for the weekend. Volkswagen introduces the Irritating ‘Others’ of Driving in this nicely observed spot ; and Lucozade rewrites Three Lions to support the England Women’s football team.

 

Ten Stories We Have Enjoyed This Week

27th May 2019

‘Hey you! Look at this sleek piece of branding. This is an ad for a direct-to-consumer product. Now, you’re going to look at it, and at no point will you fully understand what is going on…’ This is an ad targeted at millennials…. 

From Adweek. How AI will change the insights you’ll get from social media. A 3-Minute cheat sheet on the future of social media intelligence. Download the ebook here.

‘For 57 years, D&AD has stimulated and celebrated creative excellence in commercial creativity. Symbolising all of this is the iconic D&AD Pencil. For those who achieve one, it is career-defining’. Here are this year’s winners.

The Importance of Diffusion. ‘Networks rule our world. From the chemical reaction pathways inside a cell, to the web of relationships in an ecosystem, to the trade and political networks that shape the course of history.’ This essay is interactive, there are sliders to pull, buttons to push, and things that dance around on the screen.

This week saw the return of Google Firestarters. This session was based around seven rapid-fire provocations on the theme (subtitled ‘The Magnificent Seven’) of Ever-Changing
Marketing. 

‘Think of the world as a series of transactions and interactions. Transactions are mechanistic. Interactions are organic. Transactions are the way of the industrial era, interactions the way of the Digital era. They are scalable, repeatable. ‘Being on Facebook is not the same as being in the pub. Uber isn’t the same as phoning up the local taxi firm. Amazon isn’t like going into a great local market.’ That’s because all of these businesses are converting interactions into transactions.

A couple of nice pieces from @faris. ‘Advertisers want your attention, but how do they know they have it? Drawing attention to advertising powers the likes of Google and Facebook – but in the digital age, measuring it remains shockingly fuzzy.’ and… this piece looks at the corrosive impact of the concept of storytelling, on the assessment of advertising effectiveness – Of Fictions and Funnels.

Punchy and pithy Scott Galloway video piece on Amazon – ‘Well, there’s been a culling of the herd, because the old and the weak have been taken out by this opportunistic infection called Amazon’. SG starts at 1’46” in. 

Always interesting to see some stats from Statista. Here are charts – showing the most visited museums in the world; and the % of words spoken by men in Game Of Thrones – season eight was the highest so far, at 78%. Think a good chunk of this was down to Tyrion warbling on…

Still with #GOTR – here, apparently, is the real reason fans hated the last season of Game of Thrones. ”It’s not just bad storytelling—it’s because the storytelling style changed from sociological to psychological.’

A little unsettling, but ultimately charming Vimeo Pick Of The Week – The Coldest Race On Earth. ‘Always Last’, embarks on an adventurous marathon through the ice cold landscape of Lapland. But she soon discovers that the run is not going to be a straight line between start and finish. Finally, it is not about winning or losing. The risk is losing yourself.(A seven minute animated short.)

‘Count Cesare Mattei was not technically a king, but he was the king of his own castle in Italy’s Northern Apennines. The inventor of a homeopathic treatment for pain using the physical energy of plants, Count Mattei began building Rocchetta Mattei on a scenic hilltop in 1850 and didn’t step foot outside the castle for the last 20 years of his life.’

Ten Stories We’ve Enjoyed This Week

17th May 2019

From the smart people at Econsultancy here is a free, recent report that you can download. Skills of the Modern Marketer – ‘identifies the key issues, challenges and opportunities around the evolving skills of modern marketers in response to the rapidly changing digital marketing and media environment.’

Lacoste continues fight to save endangered animals in new campaign. ‘Following the success of Save Our Species with the International Union for Conservation of Nature last year, the second edition of the retailer’s campaign turns its attention to 10 new threatened species.’

‘A small budget should not stop you from creating great work.’ From Julian Cole at Planning Dirty –  here are 100 examples of great ideas executed on tiny budgets.

An airline in France hacked empty billboards to create a free advertising campaign. Transavia, a low-cost airline owned by Air France/KLM, made use of the poster sites when unbooked during holiday periods.

From The Monday Note. ‘Confusing Facebook with the internet is the perfect storm for fake news..More than one hundred million people in the world do not consider that using Facebook or WhatsApp is surfing the internet.’ This is likely to favour the spread of fake news, for the following reasons – the blurring of lines between FB and the web and the transition to WhatsApp (the dream tool to spread false information).

From Ad Age. Remembering Doris Day and her influence on music and advertising. Ads from Heineken to Samsung have featured the legendary performer’s music in their ads. For me she will always be Calamity Jane. ‘Oh, the deadwood stage is rolling all over the plains….’

This Is Wikitongues. ‘3,000 languages are at risk of extinction, but the world is fighting back. Wikitongues is a global network of more than 1,000 volunteers working to ensure every person has the tools to preserve, promote, and pass their languages on to the next generation.’ Add yours here.

Spotify is testing its own version of Stories called ‘Storyline’. The focus is on allowing artists to share their own insights, inspiration, details about their creative process or other meanings behind the music.

Hong Kong Ballet marks 40 years with a colourful short and some help from Maurice Ravel. This is Never Standing Still. 

Thomas James’ new short film for ‘Twisted Ritual’ absinthe is a dark, gothic experience. A sense of macabre permeates the story of a woman keeping a man captive in her house.

This is really nice, Amazon prime programmes amusingly affect viewers, in a series of new ads by Droga5 London – Great Shows Stay with You.

Love it or hate it, this is how BrewDog ‘punked’ Game of Thrones.

Finally, Robert DeNiro is the bagel boss of Bolton’s Good Bagels in this new Warburtons campaign.

Ten Stories We’ve Enjoyed This Week

11th May 2019

I attended the inspiring Digital Wellness Festival (Europe’s first) last Friday at The Crystal in London. Including speakers from Google, Headspace, The Light Phone, Ofcom and Buddhify. Some really insightful content, you can see the full line-up here. 

‘Epistemology is the term that describes how we know what we know. Most people who think about knowledge think about the processes of obtaining it. Ignorance is often assumed to be not-yet-knowledgeable. But what if ignorance is strategically manufactured? What if the tools of knowledge production are perverted to enable ignorance? In 1995, Robert Proctor and Iain Boal coined the term “agnotology” to describe the strategic and purposeful production of ignorance.’ Slowly, a virus has spread, using technology to systematically tear at the social fabric of public life.

How the news took over reality. The Guardian on whether engagement with current affairs is key to being a good citizen. Or could an endless torrent of notifications be harming democracy as well as our wellbeing?

This is how Apple controls its competitors and why regulators should take a close look at the iPhone App Store.

‘Since being released in 1987, PowerPoint has grown exponentially to the point where it is now estimated than thirty million PowerPoint presentations are made every day. Yet, PowerPoint is blamed by academics for killing critical thought. We’ve all sat in those presentations. A speaker with a stream of slides full of text, monotonously reading them off as we read along. We’re so used to it we expect it. We accept it. We even consider it ‘learning’.  The fact is we know that PowerPoint kills. Most often the only victims are our audience’s inspiration and interest. This however, is the story of a PowerPoint slide that actually helped kill seven people.’

‘Millennials are turning to astrology with increasing fervour and sincerity, looking to the stars for guidance and inspiration for everything from dating to style. Now, in an effort to capitalise on the $2.2 billion mystical and psychic services market, mainstream brands and platforms are tailoring their products to appeal to the astrologically-minded consumer.’ From JWT Intelligence.

A dictionary of words invented to name emotions we all feel, but don’t yet have a name for, amongst them: vemödalen, sonder, and chrysalism. 

Nesta, on why we should care about Drones in our cities. ‘How can we ensure appropriate and safe use of drones in public spaces?’

This reimagining of the Obi Wan Kenobi/Darth Vader fight is (dare we say it?) an improvement on the original... and here, in this famous scene, Peter Mayhew speaks English, to Harrison Ford, dressed as Chewbacca.

Full colour videos of Paris In 1896, really make you feel like you are stepping back in time.

Ten Stories We’ve Enjoyed This Week

4th May 2019

Leonardo Da Vinci died 500 years ago at the age of 67. What was he doing at your age? 

Edelman UK & Ireland CEO Ed Williams shares the four dimensions on which companies build trust. Ability, Dependability, Integrity and Purpose.

The team at Greenwood Campbell (friend of The Filter) have produced this SxSW inspired piece : The Human Guide To Tech. ‘Every brand and organisation has a goal, an aspiration, a story to tell, and obstacles to overcome. All of these rely on creating engagement with human beings.’

Exercise is good for you. This campaign bills exercise as a catalyst for better sex and the NYT observes how exercise affects our memory.

How this one font took over the world. Gotham.

After a year conducting a home-sharing pilot, Marriott is officially expanding its portfolio into the US market with the launch of Homes & Villas.  Here, Gartner takes a look at Marriott vs. Airbnb. 

Nice. Everyman Cinemas are hosting a festival with a 1980s-themed rave and premieres.

Send-ups of pop culture and capitalism hidden in retail stores. Jeff Wysaski, the man behind Obvious Plant, has been creating and depositing strange flyers, placards, and packaged products in conventional retail outlets for several years.

You should dress like a lunatic if you work from home.

Following the finale of Sunday’s episode, I couldn’t resist this. The top 10 most kickass Arya Stark moments. 

Jeff Bridges, sounding very much like The Dude, appears in this charming ad for Amstel. continuing on from his The Big Lebowski turn, in this Stella Artois Super Bowl commercial. 

A pigeon meets a dove and faces the decision on whether or not to leave the life he has built for himself in favour of following his heart. A short film.

Fabulously clever piece from Uncommon. The scent ‘L’Eau De Bébé’was created with one of the world’s largest fragrance houses Givaudan, to evoke the smell of newborns…