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Ten Stories We Have Enjoyed This Week

4th August 2017

It looks like Uber have gone with a big change in direction (from Travis Kalanick) with regards to the appointment of a new senior executive. This from Glamour Magazine – ‘Bozoma Saint John’s new role as chief brand officer for Uber makes her a unicorn in Silicon Valley: She’s one of the very few black female C-suite executives in tech. But to earn her place in the pantheon, Saint John has overcome challenges that would have stymied most mortals.’

And of course Saint John has her work cut out in her new role. One of the big challenges, is highlighted by this fine article in Campaign – ‘Uber is everything that is wring with disruption’ – ‘Kalanick was clearly responsible for the company’s decisions and practices. But now he is gone, Uber can install a more ethical chief executive and things can go back to normal. Hey, maybe it can even appoint a woman this time and then things would be much better, right? Wrong. The company’s cultural dysfunction isn’t a bug, it’s a feature: it is baked into the business model. Uber’s business model is predicated not on technological disruption but on breaking rules. The New York Times has called the battle between Uber and London cabbies “less about the disruptive power of an app, or a new business model, than about the disruption of Britain”.

‘Amazon has played a critical role in the rapid transformation of the buying journey. Last week, the brand continued to innovate, with the launch of Amazon Spark in its mobile app. This offers users a stream of shoppable photos taken by other users, which lead to featured items that are in-stock and on sale at Amazon. The play is consistent with the rise of distributed and social commerce, as consumers are now finding inspiration across all relevant channels and expecting the ability to make purchases.’ This is what Amazon Spark means for the future of distributed commerce. 

‘In 2010, Patrick and John Collison, brothers from rural Ireland, created Stripe Inc., a software that businesses could plug into websites and apps to instantly connect with credit card and banking systems and receive payments.’ This is how two brothers turned seven lines of codeinto a $9.2 Billion Startup.

Sobering, but important piece from The Atlantic. ‘More comfortable online than out partying, post-Millennials are safer, physically, than adolescents have ever been. But they’re on the brink of a mental-health crisis. ‘Have Smartphones Destroyed A Generation?’

I am often quite down on the quality of some advertising in the travel and tourism sector, so it is great to see some examples of brands in this category, getting it right. From @econsultancy, here are examples of high quality copywriting from travel brands.

Instagram Stories is one year old, and has been part of their rapid recent growth. ‘Instagram’s Snapchat clone hits its first anniversary today, and the Facebook-owned app has spent much of 2017 heavily investing in bringing vertical video and augmented reality filters to the format. As a result, Instagram is growing rapidly, adding 50 million daily users in just two months, to hit 250 million daily users in June.

I sometimes think that the view through the bottom of a glass can provide one of the most illuminating perspectives available …This is from a while back, but this book is a great idea and worth another glance –  ‘From Beer to Coca Cola, here is a History Of The World in 6 Glasses’. 

On the subject of interesting reads, this looks like a good one for the summer holiday sun lounger.  ‘Who thought up paper money? How did the contraceptive pill change the face of the legal profession? Why was the horse collar as important for human progress as the steam engine? How did the humble spreadsheet turn the world of finance upside-down?’ From Tim Harford : 50 Things That Made The Modern Economy. 

From @wired. There are three types of smile – reward, affiliation and dominance. Learning a bit more about the three types, could help you to win games and negotiations

Apple’s latest Augmented Reality operating system (ARKit) may still be working through a phase of developer betas, but there are already some great examples of what it can do. Here, A.R. has been used to recreate A-ha’s Take On Me video for the 21st century. Take a look here. 

Finally, there will be no newsletter for a few weeks due to the summer break. We will be back on the 1st September. Best wishes, Nick.

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Ten Stories We Have Enjoyed This Week

28th July 2017

So Jeff Bezos is now the richest man in the world. I love this before/after image showing how Jeff has changed, physically, over time in a remarkable example of #digitaltransformation. With all the positive talk around Amazon, according to TechCrunch, they wouldn’t be making any money if it wasn’t for AWS (Amazon Web Services).

Concerned about issues of immigration? According to this piece from @wired everyone on Earth is a migrant. We are all ‘extragalactic immigrants’ made up of matter from other galaxies.

Still up in the Heavens, this real world ‘Space Opera’ lets you become the Hubble telescope

I took a trip down memory lane recently when I attended a talk, by Information is Beautiful founder David McCandless, at the The Royal Institution. I vividly recall visiting on a school trip and watching a scientist drop grapes into liquid nitrogen and then smash them with a hammer. This time round David entertained a full amphitheatre with his latest take on infographics and data journalism.

Here is a rather wonderful recent TED talk from the very charming and inspiring Steve Chapman (friend of the Filter). Well worth  a watch. ‘This talk isn’t very good, dancing with my inner critic.’ 

From Adweek. During every minute on the Internet (an infographic).

I wouldn’t agree with this all of this, but this is an interesting perspective nevertheless. From the Outline – ‘Twitter is Dying.’ ‘Twitter announced its earnings for Q2 Thursday morning and said that it has 328 million users. Problem is, that’s exactly the same number the social media platform reported for total users last quarter, Meaning that it added exactly… zero people. None of this is good news for Twitter. But maybe it is good news for… people. As a platform it is increasingly seen as a gathering place for Nazi sympathisers and used as a daily megaphone for political rants.

‘Why we need more useless knowledge’, by Beth Comstock. ‘Turns out that’s not how innovation really works. We need to be relentless, and keep our eye on the competition, but there also needs to be give and take between exploring for fun and exploring to find a leg up. Theory and application, art and science, work and play, don’t have set boundaries.

BBH Labs on connections between consumers and brands. ‘Don’t worry so much about what they’ll think about you when they do. Worry more about them thinking of you at all. What’s love got to do with it?’

Have you seen Dunkirk? What did you think about Hans Zimmer’s powerful soundtrack? Here’s an interesting video piece from Digg on how, in sections of the film, the sound seems to be continually increasing (along with ever greater impact on the audience) when in fact this is not the case. Apparently it’s all down to the use of an auditory illusion called a Shepard Tone. 

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Ten Stories We Have Enjoyed This Week

21st July 2017

Google’s current ‘doodle’ focuses on Herbert Marshall McLuhanMcLuhan is known for coining the expression ‘the medium is the message’, the term ‘global village,’ and for predicting the World Wide Web almost 30 years before it was invented.

And still on the subject of doodling, this piece from fastcodesign explains why doodling has positive benefits for the brain.’Doodling, colouring, and free drawing increase blood to the parts of the brain associated with reward.’

E-commerce sales worldwide. This infographic from Raconteur, published in The Future of E-Commerce Special Report, reveals the rise of retail e-commerce sales worldwide. The graphic highlights China’s gigantic online shopping industry as well as worldwide sales by region.

Feeling left out makes you more likely to believe conspiracy theories. A new Princeton University study has found a correlation between social exclusion and the endorsement of ‘conspiratorial beliefs’.

Social Star Creator Camp, is an offshoot of an actor camp that takes place every summer near LA. It’s three days of intensive influencer workshops focusing on monetisation, branding, and the basics of shooting and editing video, all aimed at kids in their early teens to mid-20s. This is Los Angeles’ Internet Celebrity Summer Camp. 

‘Social scientists and philosophers have long recognised the existence of a so-called beauty premium (or, in some cases, an ugliness penalty). Attractive lawyers and M.B.A. grads earn more in their careers than their average-looking brethren….The effect may be due in part to the human tendency to equate appearance, with character. In the eighteenth century, for instance, a face was believed to reflect its owner’s moral standing.’ “Virtue beautifies, and vice renders a man ugly,” Johann Kaspar Lavater, a respected theologian wrote. This from The New Yorker – Vote for Ugly. 

From Gui Curi. Why our capacity to actively listen to someone else is facing extinction and why it could save us all. ‘One of the single most difficult things to find these days is a true conversation.’ What we think are conversations have become in fact exchanges of statements; not in any way a build of topics based on empathetic understanding. Are you listening?

British Airways joins the list of airlines with ‘entertaining’ safety videos. However, with the likes of Thandie Newton, Sir Ian McKellen, Gordon Ramsay and Rowan Atkinson included, this one is worth a watch.

This Baltimore cop doesn’t realise his body camera is on, and films himself planting drugs at a crime scene. 

You all know what to expect if you click on this link. Finland breaks the skinny dipping world record. 749 individuals dipping for 5 minutes.

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Ten Stories We Have Enjoyed This Week

15th July 2017

Fabulous idea from Volvo. A partnership with photographer Barbara Davidson, presented an exhibition of images shot by the camera in its XC60. The images on display were shot with the car’s safety camera, programmed to detect cyclists, pedestrians, large animals and other vehicles.

Good news for fans of pen and ink – according to The Telegraph, E-books sales drop as a bookshelf resurgence sparks a ‘shelfie’ craze.

But wider pressure on the written word (and journalists) is coming from the rise of video content. ‘There’s a sense of dread that the move into video is fundamentally different from the advent of digital and that writing jobs may disappear permanently. The shift to video is a convenient scapegoat. With the rise of digital, print writers could reinvent themselves as online journalists. This time, they don’t have that option.’

At this year’s Cannes, David Droga gave an emotional speech accepting the Lion of St Mark award for creative excellence. ”I would put down everything in my career to the fact that I cared—about what I do, who I work with, what I make,” he said. “Caring makes you want to work harder. People can’t pay you to care. People can’t teach you to care. …All I’ve tried to do in my career is care.”

Also from Cannes, here are 3 key advertising takeaways courtesy of Digital Content Next – ‘Brand safety’, ‘trust and accountability,’ ‘and immersive experiences.’ A somewhat longer Cannes summary from Digital LBi (eighteen slides) – Trends,Takes and Winning Works. 

Will emoji search ever catch on? Kayak, the online travel search engine, has recently announced a new feature that allows users to search for a specific travel destination by emoji. While the concept itself is nothing new – we’ve already seen the likes of Google and Yelp launch emoji search – Kayak is one of the first travel brands to get on board.

From warc.com, ‘What is The Future of Strategy?’. ‘ The fragmentation of strategic roles – into communications planning, social strategy, mobile strategy, and so on – was also a big theme in the survey. To some respondents, this fragmentation offered a threat to the future. “We are specialising ourselves into irrelevance,”

A couple of lists worth considering. From Buzzfeed – 27 podcasts you could listen to in 2017 and from Adweek, the best Ads of 2017, so far. 

From www.hbr.org, an interesting chart indexing countries digital competitiveness. The 4 quadrants are Stand Out, Stall Out, Break Out and Watch Out.

Gangnam Style is no longer the most-played video on YouTube. This accolade now goes to Wiz Khalifa and Charlie Puth’s See You Again. The song was written for the action movie Furious 7, playing over the closing credits in tribute to the actor Paul Walker, who died in a car accident before the film was completed. Currently standing at 2,914,411,059 views and counting…..

‘Last year, the family made about $1.3 million through sponsored content and collectively have over seven million followers. AJ, the self-proclaimed “man of three accounts,” …is hoping to secure a strategic partnership with Starbucks. AJ and his wife are trying for a third child. They hope that the pregnancy will bring “nine months of pretty solid content.’ From CBC Comedy – Meet the ‘Insta Family’. 

And finally, according to the Italian magazine l’Ultimo Uomo , this 20-second slice of a soccer game played out by two Premier League teams in the UK in 1993, is the most inept display of professional soccer ever captured on film. Enjoy.

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Ten Stories We Have Enjoyed This Week

7th July 2017

A fabulous print campaign from Ogilvy Thailand that did rather well at Cannes.This is Lego : Build The Future. 

Nice infographic from the Economist (source : Thomson Reuters) highlighting the market value of selected major US technology companies since 2000 (as % of combined total). Nice way of looking at the relative decline of  Microsoft, Cisco and IBM and the rise of the G.A,F.A. companies.

In 2008, The Atlantic sat down with the filmmaker David Lynch as he mused about inspiration and how to capture the flow of creativity. Now, they have animated his words of advice. “A lot of artists think that suffering is necessary,” he says. “But in reality, any kind of suffering cramps the flow of creativity.” (short video).

Some interesting stuff regarding the Blockchain, this week. This from @onlydeadfish – ‘Can The Blockchain Save Digital Advertising?’But the BAT (Basic Attention Token) is essentially an attempt to use the Blockchain to solve some of these very pressing digital advertising problems (BAT Whitepaper). BAT thus removes the need for verification and tracking, ensures the ad is seen by an actual human being, replaces multiple layers of the typical ad tech stack, and therefore improves user privacy and helps the publisher to properly monetise their content and attention by ensuring fewer middlemen and a more transparent market. BAT can even go further by rewarding the user for their attention. My related piece on the Blockchain here ( ‘The importance of the blockchain – the second generation of the internet’).

MIT’s has released its 50 Smartest Companies 2017. The top 5?  – Nvidia (intelligent machines), SpaceX (transportation), Amazon (connectivity), 23andMe (biomedicine) and Alphabet (connectivity).

Nice piece from @elevenfiftyfive – What is Content Anyway? ‘Audiences don’t want content. More often than not when we are making them ‘content,’ they want entertainment. Content is a delivery system. An entertainment delivery system. So let’s talk about entertainment, and the many forms it takes.’

The Economist draws a parallel between Jeremy Corbyn and successful disruptors in the world of business. …’most interesting businesses start life on the margins. They succeed by spotting underserved markets and inventing ways of reaching them. Disruptive innovators start off by producing unpolished products for the bottom of the market. Successful incumbents dismiss them as cranks. But as they improve their products they end up revolutionising their markets and humbling yesterday’s incumbents. Think of classified ads (Craigslist), long-distance calls (Skype), record stores (iTunes), taxis (Uber) and newspapers (Twitter).

A rather wonderful, informative and interactive tool that could also work really well in the world of Travel and Tourism – Wikipedia : The Text Adventure. 

HT to @neilperkin for this great example of interactive, scrolling storytelling. From SBNation – ‘What Football Will Look Like In The Future’. PS, whatever you are expecting, it won’t be this.

A celebration of New York in Cinema (a four minute video).

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Ten Stories We Have Enjoyed This Week

30th June 2017

From Cannes Lions and @adweek. It is undoubtedly a tough time for journalism and this campaign by Droga 5 for the New York Times needed to engage and drive paid for subscriptions. They decided on a big stage for their first TV spot in seven years – The Oscars, and engaged a high profile figure to accelerate awareness. They knew that when Trump tweets, subscriptions go up. 

Still on the Cote D’Azur, apparently lots of talk in Cannes on the subject of how scent is the new U.I. Racked has a great profile of ‘indie artisanal perfume pioneer’ Frederic Malle. ‘I was at Chateau Marmont yesterday in the elevator and there was this girl preparing for a party, and I was really sad for her because she smelled like Duty Free.

From @geniussteals – Search is more honest than Social. ‘While people carefully craft their social media presences, people Google things they’d be afraid to say aloud. Which is why it’s perhaps much more revealing than social media when it comes to what people are really thinking.’

From The Wall St Journal – ‘In 10 Years your iPhone won’t be a phone anymore. Siri will be the conductor of a suite of devices, all tracking your interactions and anticipating your next moves.’ I addressed this subject in my recent article – ‘Why brands should be bothered about (voice)bots.’

More innovation from Spotify as it builds a collaborative playlist tool for Facebook Messenger, to get people talking music.

The Harvard Business Review on the benefits of ‘Slow Innovation’.’ Slow culture — or, in this case, slow innovation — is the realm of pattern recognition: searching for emerging developments outside the organisation’s immediate line-of-sight or that may be happening steadily, but not rapidly. Slow innovation focuses on changes that you see coming but that may not be ready to transform your business immediately.’

‘Museum visitor numbers have grown to record highs, driven, in part, by global tourism and digital media. Yet museums live with the perception of economic uncertainty, subject to government funding cuts of up to 30 per cent since the recession. Can museums turn their own fortunes around? What if there were things implicit in the business models of museums that could evolve to fit the digital economy?’ @Nesta on museum business models in the digital economy.

From @digiday, video has become a focus for publishers on Instagram since it raised the maximum length on a video to one minute. This emphasis has helped publishers broaden reach and drive traffic, revenue and engagement, both on and off the platform.

@econsultancy interviews Sarah Rose (Director of Consumer Insights at Channel 4) on the future of TV, personalisation & GDPR (General Data Protection Regulation).‘One of the key battlegrounds…is the discoverability of content.’

It is 20 years (yes really) since the first Harry Potter book was published. This FT video looks at the reasons behind this phenomenon. Careful brand management, fan power, luck, timing and of course a cracking story, all played their part.

Finally, apparently, the Catholic Church is freaking out about fidget spinners. ‘Is the toy an apt representation of the holy Trinity or is it heresy?

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Ten Stories We Have Enjoyed This Week

16th June 2017

The great Sir John Hegarty on creativity. ‘No great idea has ever come out of a brainstorm meeting,’ Hegarty says. The trouble with brainstorms, he believes, is that they operate at ‘the speed of the slowest person in the room.’ ‘Einstein didn’t work in a brainstorm session,’ he adds. He sees parallels between brainstorming and communism. “Germany got the BMW, while East Germany got brainstorm sessions and the Trabant. Who wants a ******* Trabant?!”

Google is perpetuating a very bad definition of eugenics. ‘Google’s practice of highlighting one answer to a search query has led the tech giant to inadvertently endorse the idea that the Earth is flat and that Barack Obama is planning a coup, as well as give credit to the wrong person for inventing email. This is Google’s ‘definition’ of eugenics – ‘The science of improving a human population by controlled breeding to increase the occurrence of desirable heritable characteristics. Developed largely by Francis Galton as a method of improving the human race, it fell into disfavour only after the perversion of its doctrines by the Nazis.

This is very nicely done. To launch Gatorade’s new electrolyte water they made a true-to-life water athlete, animated it in mid air, and caught it on camera. G Active : Water Made Active.

The online media transparency crisis is turning into an opportunity(?), as Google has promised a U-turn on giving brands a third-party guarantee that most of their ads can be seen by users. Google promises independent viewability verification by the end of the year.

Cannes Lions 2017 starts next week. According to Digiday, these are the storylines that will dominate – ‘keeping brands safe’, ‘platform power plays’ ‘WTF Trump’ and ‘gender equality.’  You can sign up to Digiday’s Cannes Daily Briefing here.

Why algorithms make surprisingly good Creative Directors. ‘It started as a joke. But writing a computer program that would generate ideas for creative projects sounded like a worthwhile challenge to pursue’.’People are actually interested in the idea of a computer as a character, as a personality, we all sort of have these personal and intimate relationships with our computers.’

A look at the world of Travel and Tourism. A leader in The Economist observes that younger business travellers are more likely to extend trips for fun.’ACCENTURE‘, ‘advertorial’, ‘jeggings.’ The competition for ugliest portmanteau is fierce. Few constructions, though, can match “bleisure” for barbarousness. For the uninitiated, the word is a blend of business and leisure. But ugly as it is, it exists for a reason: the practice of adding a few days of pleasure to a work trip is becoming increasingly popular.

From  a couple of months back, but still highly topical – another fabulous infographic from @informationisbeautiful. The World’s Biggest Data Breaches.

This is a painstaking piece of work and quite some achievement. Someone has edited the Wizard of Oz to be in alphabetical order. Worth skimming through to the speaking parts. This then is ‘Of Oz The Wizard.’

Ever wonder what your plane looks like from the outside when it’s cruising above the clouds? Wonder no more. This weather balloon camera captures an airliner rocketing by at 38,000 feet.

Finally, just say there will be no newsletter next week, back on the 30th June.

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Ten Stories We Have Enjoyed This Week

2nd June 2017

Great piece in Wired, regarding teenagers social media habits. ‘How Streaks, Deep Likes and Ghosting are defining millions of lives’. These are Social Media’s Teenage Kicks

Mary Meeker is back with an even bigger compendium of informationon the current state of the web and digital ecosystem – 355 slides in all. Luckily for us, Recode has highlighted 8 takeaways we can pick up straight away.

How publishers are drawing on the serialisation strategy employed by Charles Dickens, to get readers to read (rather than doing a multitude of other things) on their mobile devices.

From nymag.com, an interesting article – ‘How the self-esteem craze took over America and why the hype was irresistible.’ The self-esteem craze changed how countless organisations were run, how an entire generation —millennials — was educated, and how that generation went on to perceive itself (quite favourably). As it turned out, the central claim underlying the trend, that there’s a causal relationship between self-esteem and various positive outcomes, was almost certainly inaccurate.’

In a related area, I really liked this piece from The Economist , on why Donald Trump (perhaps surprisingly?) is so popular with Evangelical Americans. ”Mr Trump’s language is filled with echoes of a much-mocked but potent American religious movement with millions of followers, known by such labels as “positive thinking” or the “prosperity gospel”.

As virtual reality grows in popularity, so will the scare stories surrounding it. ‘Look back to the birth of other new forms of media and you’ll see how quickly public sentiment shifts into moral panic. Victorians embraced telegrams for the purposes of commerce and government, then panicked at the idea of women sending telegrams to clandestine lovers. The rapid adoption of the telephone in the early 1900s was followed by fears it would lead to the demise of the “old practice of visiting friends”. When games consoles became commonplace in the 90s, that lead to hand-wringing that they could incite violence in young men.  It’s time to prepare yourself for ‘VR panic’.

The 50 best TV theme tunes of all time (?) 

Rather lovely editorial piece in Borough Market Magazine this month, on the ‘Social Life of Markets’ . ‘Since time immemorial, market squares have provided a focal point for towns and villages, and they can do much the same now, even in a vast modern city, by offering a lively hub in which countless interactions play out every day. It is through these interactions that ideas take shape, preconceptions fall apart, relationships are forged and new businesses are started. That busy energy streams out into the wider area, with an impact that can be felt for miles around.’ Amen to that.

This is how a self driving car sees the road (short video).

Inside the cut throat world of Toddler Bike Racing. ‘The kids kick their bikes up to speeds that would make most adults uncomfortable, and carve through the course’s maze of sharp corners with tenacity and grace. A few kids don’t make it.

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Ten Stories We Have Enjoyed This Week

26th May 2017

Well, this a radical and rather worrying revision. As part of the BBC’s science series Tomorrow’s World, Professor Hawking said he thinks due to climate change, overdue asteroid strikes, epidemics and population growth, humans will need to find a new planet to populate within a single lifetime (100 years) – revised from the 1,000 year time limit he gave last November.

A powerful piece made up of images, video, data and maps created by Google and the UN Refugee Agency. Worth spending some time with this one. Searching for Syria.

My article on the Econsultancy blog this week. ‘Facile Externality – or when efficiency is inefficient.

Americans began the 20th century in bustles and bowler hats and ended it in velour sweatsuits and flannel shirts—the most radical shift in dress standards in human history. Happy or horrified? Silicon Valley is responsible.

Really nice idea in the travel and tourism category. Tourism boards are teaming up with Airbnb to promote their destinations. ‘Visit Sweden’s partnership is based on building awareness rather than driving actual bookings. In fact, there are no additional listings for Swedish accommodation since the campaign launched. It is merely a marketing campaign that involves Airbnb posting fictional listings from nine areas of Sweden, including locations like the mountains of Sarek and Skuleskogen National Park.’ For Airbnb this tactic appears to be another way for the brand to market itself as a destination resource rather than a straightforward booking site.

No laughing matter – why Advertising isn’t funny anymore. A highly entertaining piece lays blame at the door of a wide range of individuals/organisations, including Tony Blair, The European Union, Michael McIntyre and Sir Martin Sorrell. 

Moment is an iOS app that automatically tracks how much you use your iPhone and iPad each day. If you’re using your phone too much, you can set daily limits on yourself and be notified when you go over. You can even force yourself off your device when you’re over your limit. As the Ad says – ‘Put down your phone and get back to your life.’

…And on a related note – ‘Why iPhones are killing creativity’.’We’re not allowing our subconscious to break through often enough because our brains are always having too much fun or are simply too busy. That means creative outputs are inevitably more rational and less interesting. And if we do eventually get to unexpected places, it takes us longer to get there.

Great sequence of ads from Spotify, launching Spotify Premium for Family. The excellent ‘Door’ and even better ‘Dinner.’

Funny, not funny. A demolition crew accidentally knocks down the house next to the one they’re supposed to be demolishing. 

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Ten Stories We Have Enjoyed This Week

19th May 2017

Interesting piece on what Sushi can teach us about creativity. ‘By all accounts, Americans were scared of the stuff. Eating raw fish was an aberration and to most, tofu and seaweed were punch lines, not food.Then came the California Roll. While the origin of the famous maki is still contested, its impact is undeniable. The California Roll was made in the USA by combining familiar ingredients in a new way. Rice, avocado, cucumber, sesame seeds, and crab meat — the only ingredient unfamiliar to the average American palate was the barely visible sliver of nori seaweed holding it all together. People don’t want something truly new, They want the familiar done differently.

One interesting takeout from the disastrous failure of the Fyre Festivalhas been its negative association with high profile promoters including Kendall Jenner, Bella Hadid and Hailey Baldwin. Partly as a result of this event, it looks like the backlash against Influencer Marketing has arrived. ‘The influencer bubble will totally collapse in the next 12 months if people aren’t very careful about the money being thrown around as brands try to buy influencer placement.’

Facebook is in trouble with its metrics again (the 5th time since September) as it finds a new measurement bug. This time advertisers are being reimbursed. 

@neilperkin on the Trust Equation – Credibility + Reliability + Intimacy divided by Self-Orientation = Trustworthiness. ‘ Credibility (is being credible on the subject); Reliability (is dependable, someone who delivers, does what they say they will do); Intimacy (referring to the safety or security that we feel when entrusting someone with something); and Self-Orientation (referring to the person’s focus and whether, in particular, their primary focus is on themselves and what they can get out of it, or on the other person).

One organisation very much on the way up. ‘ I believe that Amazon is the most defensible company on earth, and we haven’t even begun to grasp the scale of its dominance over competitors. Amazon’s lead will only grow over the coming decade, and I don’t think there is much that any other retailer can do to stop it.’

And one on the way down – ‘The painful verdict is all but indisputable: The golden era of Pixar is over. It was a 15-year run of unmatched commercial and creative excellence, beginning with Toy Story in 1995 and culminating with the extraordinary trifecta of wall-e in 2008, Up in 2009, and Toy Story 3 in 2010. Since then, other animation studios have made consistently better films. The problem, ( as one might expect) seems to be to do with Disney. 

An Interesting example of the trend of products becoming services – Citymapper is launching a bus service. 

A great example that innovation in the print medium is still alive and well. Sports retailer Asics is helping people find out more about the shape of their feet using a print ad. The two-page ‘Tread Test’ ad, created in São Paulo, is printed with thermochromic paint, so anyone interested just needs to step barefoot onto the advert and it will react to the heat of their body and show them the shape of their footprint.

From Mashable. Some Americans think North Korea, is in Australia, Or China. Or maybe Indonesia. 

My colleague @itsjimmyb is particularly pleased about this development – Redhead emojis could be coming our way in the next update.