Why Digital Natives Are Not The Future

Why Digital Natives are not the Future

19th Oct 2013

We often talk in hushed and reverent tones about the motivations and media habits of ‘Digital Natives’ – how this group is different from previous generations in terms of their interaction with technology and media channels; and from a marketing perspective, how we can best communicate with them and persuade them.
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Why Print isn’t Dying

17th Oct 2013

We all love a good ‘Print is Dead’ story. These crop up regularly, in part because there is often substance to them, but also because journalists and especially sensational (web) journalists often go for big punchy titles – and these type of definitive statements make for good copy. Continue reading

How the Digital Age is changing the way we speak (and why verbs have become so important)

25th Sept 2013

I’m a big fan of Stephen Fry’s : Fry’s English Delight, now in it’s sixth series on Radio 4 . Some of the topics covered in the latest round have been – The culture and history of the ‘F’ Word’, ‘The ever expanding lexicon of the English language’ and ‘How our spelling system has become so chaotic’http://www.bbc.co.uk/programmes/b00lv1k1/episodes/guide#b0392gyt

All the talk about language and it’s development, got me thinking about the English language, and how the internet age is changing the way we speak and why verbs are increasingly the most important words that we use.

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Religion in the Age of Social Media

4th Sept 2013

An interesting article in the June edition of Wired, http://www.wired.com/business/2013/06/meditation-mindfulness-silicon-valley/all/ by Noah Shachtman, highlighted the impact that Buddhist thinking is having on West Coast technology companies.

The centrepiece of this trend is the Wisdom 2.0 conference, at which delegates sit down and discuss the best ways to incorporate technology into our lives in a symbiotic and sympathetic fashion – http://wisdom2summit.com.

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Is social media really bad for literacy?

8th July 2013

Interesting research from Brandwatch came out on the 4th July. This named Twitter as ‘the most ‘illiterate social network’ .

The above quote came from PC Mag’s coverage of the research –http://www.pcmag.com/article2/0,2817,2421380,00.asp, whilst on the Brandwatch website an infographic highlights the ‘Social Spelling Hall of Shame’ – http://www.brandwatch.com/2013/05/research-shows-twitter-is-driving-english-language-evolution/

I have two observations with regards to this research.

Firstly, the headline is misleading. Look at the data, and if there is a problem it’s not a very big one. On Twitter only .56%, or one in 179 words are mis-spelt.

Secondly, it strongly implies there is a negative connection between literacy and social media

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Why Video won’t work on Instagram

29th June 2013

With Instagram launching their video product up against Twitter’s nascent ‘Vine’, there is plenty of ongoing debate concerning the continuing struggle between these two digital behemoths; as well as the importance of video – both to these protagonists and to the digital world in general.

Instagram are hoping to trump Vine’s six seconds, with a 15” capacity, along with a range of filters to help us beautify the content we post.

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The Key to Creativity – Ignore your problem in order to solve it

13th April 2013

The Key to Creativity – Ignore your problem in order to solve it

A great recent episode from Horizon on BBC Two, looked at ground breaking investigative work into what happens in the brain, when one has an Idea. In more technical parlance, it sought to discern the neural pathway that corresponds with creativity.

Here is the trailer – http://youtu.be/1d4GI7cgmDo and you can find a link to the full programme here – http://youtu.be/C2L0t-EN2Yo

This was especially interesting to me, a trainer who assists organizations with Creative Thinking Techniques, as I am often more concerned with the ‘HOW’ of creativity (how to help the brain be more creative) rather than the ‘WHAT’ – what happens internally, when it is.

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Why Spotify is Twitter for Music

5th April 2013

Gordon MacMillan, (@gordonmacmillan) recently reported on Spotify’s new video commercials, that have been released onto You Tube. These attempt to capture the ‘concept’ of music, and interestingly seek to do so without a musical soundtrack – http://wallblog.co.uk/2013/03/26/spotify-launches-its-first-ad-campaign-as-it-tries-to-define-music/#ixzz2OoSPeNzg

The release of these provocative pieces, attempting to position Spotify conceptually at the centre of music consumption, has got me thinking about the development of musical listening over the last 50 years; and the impact of digital on how we perceive music – and in a broader context – content generally.

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Does Size Matter? When Collaboration is not a good thing

28th Feb 2013

The recent story about the new Seesaw crowdsourcing app got me thinking about the impact of digital on decision-making, collaboration and creativity. This is what Seesaw says about itself: “The purpose of Seesaw is pretty simple: you can instantly create a poll by taking a picture, and have friends (and strangers) vote on it. You can then send out a request for decision-making help through social networks or text message –

“It might seem a little silly for simple decisions you make throughout the day, but since all it requires is a photo you can use it for all types of different decisions, from home makeovers to vacation plans.”

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Who owns creativity? The creator or the audience?

13th Feb 2013

ShareRank, a product recently launched by Unruly Media, purports to ‘predict the shareability of a video before it launches’. Through this system advertisers can seek to discern what type of video content is likely to prove successful – from a sharing perspective at least.


ShareRank claims to understand the relationship between viewer responses and actual share data and enables the identification and contribution of factors that impact on shareability. It’s claimed that this can correctly predict shareability 80% of the time, a figure that could go up as more data is added and the algorithm improves.


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