A Valuable Marketing Lesson From 1915

7th Nov 2013

Wednesday’s Google Doodle celebrated Raymond Loewy, called the ‘Father of Industrial Design’ by The Independent.   http://www.independent.co.uk/life-style/gadgets-and-tech/news/raymond-loewy-google-doodle-celebrates-120th-birthday-of-the-father-of-industrial-design-8921626.html

This is what they had to say –

Google has marked the 120th birth anniversary of industrial designer Raymond Loewy. He is widely considered to have revolutionized the industry creating product designs for everything from refrigerators to cars, cigarette packets and spacecraft. He also designed logos for Exxon and Shell as well as the former BP logos. He was also responsible for the design of the Coca-Cola vending machines and the iconic Greyhound Scenicruiser bus 

Loewy was responsible for the design of the famous Coca Cola ‘hobble skirt bottle’ which was patented in November 1915.



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Why Digital Natives Are Not The Future

Why Digital Natives are not the Future

19th Oct 2013

We often talk in hushed and reverent tones about the motivations and media habits of ‘Digital Natives’ – how this group is different from previous generations in terms of their interaction with technology and media channels; and from a marketing perspective, how we can best communicate with them and persuade them.
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Why Print isn’t Dying

17th Oct 2013

We all love a good ‘Print is Dead’ story. These crop up regularly, in part because there is often substance to them, but also because journalists and especially sensational (web) journalists often go for big punchy titles – and these type of definitive statements make for good copy. Continue reading

How the Digital Age is changing the way we speak (and why verbs have become so important)

25th Sept 2013

I’m a big fan of Stephen Fry’s : Fry’s English Delight, now in it’s sixth series on Radio 4 . Some of the topics covered in the latest round have been – The culture and history of the ‘F’ Word’, ‘The ever expanding lexicon of the English language’ and ‘How our spelling system has become so chaotic’http://www.bbc.co.uk/programmes/b00lv1k1/episodes/guide#b0392gyt

All the talk about language and it’s development, got me thinking about the English language, and how the internet age is changing the way we speak and why verbs are increasingly the most important words that we use.

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Religion in the Age of Social Media

4th Sept 2013

An interesting article in the June edition of Wired, http://www.wired.com/business/2013/06/meditation-mindfulness-silicon-valley/all/ by Noah Shachtman, highlighted the impact that Buddhist thinking is having on West Coast technology companies.

The centrepiece of this trend is the Wisdom 2.0 conference, at which delegates sit down and discuss the best ways to incorporate technology into our lives in a symbiotic and sympathetic fashion – http://wisdom2summit.com.

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Is social media really bad for literacy?

8th July 2013

Interesting research from Brandwatch came out on the 4th July. This named Twitter as ‘the most ‘illiterate social network’ .

The above quote came from PC Mag’s coverage of the research –http://www.pcmag.com/article2/0,2817,2421380,00.asp, whilst on the Brandwatch website an infographic highlights the ‘Social Spelling Hall of Shame’ – http://www.brandwatch.com/2013/05/research-shows-twitter-is-driving-english-language-evolution/

I have two observations with regards to this research.

Firstly, the headline is misleading. Look at the data, and if there is a problem it’s not a very big one. On Twitter only .56%, or one in 179 words are mis-spelt.

Secondly, it strongly implies there is a negative connection between literacy and social media

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