Far from The Madding Crowd? Tourism in the 21st Century

25th July 2015

The title of Thomas Hardy’s book, comes from a phrase in the “Elegy Written in a Country Churchyard,” by Thomas Gray:

“Far from the madding crowd’s ignoble strife / Their sober wishes never learned to stray.”

Although this expression was coined in 1751, it has been used extensively since that time to highlight an innate human desire to escape the hubbub of everyday life.

Relating this to the travel and tourism industry of today, it is ironic that this professed desire does not often transmit to travel behaviour – people mostly like to travel to where other people travel; and the result of this is delivering a real challenge to the travel industry.

This challenge was highlighted recently in a New York Times article, The Revolt Against Tourism

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A Street Wisdom Adventure – ‘squared’ in Soho

28th March 2015

Our session this week in Soho Square involved a group of 5 lovely people – Charlotte,Annette, Keiko, Jamie and Ian

Despite the rain at the start, everyone was keen to get involved and really embraced the introduction and ‘street tuning’ exercises. The sun came out ( as if on order ) as the group headed off on their Street Quests, before we met at a local coffee house to discuss what they had all discovered.

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The Content River

Article also published on Brand Republic’s The Wall blog –


Amazon has recently surprised, with the success of one of its TV shows at the Golden Globes and has more plans to create a TV series with Woody Allen.

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How We Read Today

11th January 2015

Mark Zuckerberg hit the news this week with his New Year’s Resolution. As he said – “My challenge for 2015 is to read a new book every other week – with an emphasis on learning about different cultures, beliefs, histories and technologies”

This is looking like a very positive push for reading and even better news for Book Clubs – with 123,000 likes and counting , Zuck could have started the worlds biggest ever book club

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The Geography of Ideas

15th October 2014

One of the most important areas in any creative thinking process, and one often ignored in brainstorm sessions, is The Geography of Ideas.

A definition of Geography is – ‘ the nature and relative arrangement of people and places’. With regards to brainstorming, the relative arrangement of people and how they interact in a creative thinking session, is fundamental to its success.

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