The Content River

Article also published on Brand Republic’s The Wall blog –

http://wallblog.co.uk/2015/01/20/the-content-river-or-why-amazon-is-called-amazon/

Amazon has recently surprised, with the success of one of its TV shows at the Golden Globes and has more plans to create a TV series with Woody Allen.

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How We Read Today

11th January 2015

Mark Zuckerberg hit the news this week with his New Year’s Resolution. As he said – “My challenge for 2015 is to read a new book every other week – with an emphasis on learning about different cultures, beliefs, histories and technologies”

This is looking like a very positive push for reading and even better news for Book Clubs – with 123,000 likes and counting , Zuck could have started the worlds biggest ever book club

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The Geography of Ideas

15th October 2014

One of the most important areas in any creative thinking process, and one often ignored in brainstorm sessions, is The Geography of Ideas.

A definition of Geography is – ‘ the nature and relative arrangement of people and places’. With regards to brainstorming, the relative arrangement of people and how they interact in a creative thinking session, is fundamental to its success.

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A Street Wisdom Adventure in Marylebone

9th Sept 2014

I ran a #street_wisdom adventure ( http://www.streetwisdom.org ) with the very wonderful people from Future Publishing, this week

We spent some relaxing and contemplative time in a few peaceful residential streets east of Marylebone station and west of Gloucester Place

We had a whole range of questions for the street, such as –

What can be my new hobby?  Should I move into town or out to the country?  How can I get out of the rat race and follow my passion?  I’d like to move my family to a warm climate – how can I make this real?  I’m stuck in a bit of a rut and would like to bring my dream to life?  I’d like to get even more happiness in my life

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A Valuable Marketing Lesson From 1915

7th Nov 2013

Wednesday’s Google Doodle celebrated Raymond Loewy, called the ‘Father of Industrial Design’ by The Independent.   http://www.independent.co.uk/life-style/gadgets-and-tech/news/raymond-loewy-google-doodle-celebrates-120th-birthday-of-the-father-of-industrial-design-8921626.html

This is what they had to say –

Google has marked the 120th birth anniversary of industrial designer Raymond Loewy. He is widely considered to have revolutionized the industry creating product designs for everything from refrigerators to cars, cigarette packets and spacecraft. He also designed logos for Exxon and Shell as well as the former BP logos. He was also responsible for the design of the Coca-Cola vending machines and the iconic Greyhound Scenicruiser bus 

Loewy was responsible for the design of the famous Coca Cola ‘hobble skirt bottle’ which was patented in November 1915.

cola.jpg

 

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Why Digital Natives Are Not The Future

Why Digital Natives are not the Future

19th Oct 2013

We often talk in hushed and reverent tones about the motivations and media habits of ‘Digital Natives’ – how this group is different from previous generations in terms of their interaction with technology and media channels; and from a marketing perspective, how we can best communicate with them and persuade them.
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