The Future (and eternal truth) of Marketing : ‘Trust’

9th March 2017

Article published on the Brand Learning blog – here

 

This is not one of those ‘crystal ball gazing’ kind of articles. Nor is it a compendium of mid or long term predictions. This piece is based on the universal ‘customer centric’ truth that consumers have, do, and will always ‘believe’ in brands that they feel able to rely on.

This article provides a perspective on the importance of trust in the world of marketing and the world in general. Why it is now, more important than it has ever been.

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The importance of the blockchain : The second generation of the internet

14th Jan 2017

Last week the high and rapidly changing price of bitcoin brought the digital currency to the top of the news, reaching an all-time trading high, at about $1,150 per coin.

It has since fluctuated considerably; the cause of this being statements and actions taken by the Chinese government. The clear majority of bitcoin trading (more than 95%) takes place in China, giving events there an enormous influence on the price.

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Far from The Madding Crowd? Tourism in the 21st Century

25th July 2015

The title of Thomas Hardy’s book, comes from a phrase in the “Elegy Written in a Country Churchyard,” by Thomas Gray:

“Far from the madding crowd’s ignoble strife / Their sober wishes never learned to stray.”

Although this expression was coined in 1751, it has been used extensively since that time to highlight an innate human desire to escape the hubbub of everyday life.

Relating this to the travel and tourism industry of today, it is ironic that this professed desire does not often transmit to travel behaviour – people mostly like to travel to where other people travel; and the result of this is delivering a real challenge to the travel industry.

This challenge was highlighted recently in a New York Times article, The Revolt Against Tourism

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A Street Wisdom Adventure – ‘squared’ in Soho

28th March 2015

Our session this week in Soho Square involved a group of 5 lovely people – Charlotte,Annette, Keiko, Jamie and Ian

Despite the rain at the start, everyone was keen to get involved and really embraced the introduction and ‘street tuning’ exercises. The sun came out ( as if on order ) as the group headed off on their Street Quests, before we met at a local coffee house to discuss what they had all discovered.

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