9th March 2017
Article published on the Brand Learning blog – here
This is not one of those ‘crystal ball gazing’ kind of articles. Nor is it a compendium of mid or long term predictions. This piece is based on the universal ‘customer centric’ truth that consumers have, do, and will always ‘believe’ in brands that they feel able to rely on.
This article provides a perspective on the importance of trust in the world of marketing and the world in general. Why it is now, more important than it has ever been.
14th Jan 2017
Last week the high and rapidly changing price of bitcoin brought the digital currency to the top of the news, reaching an all-time trading high, at about $1,150 per coin.
It has since fluctuated considerably; the cause of this being statements and actions taken by the Chinese government. The clear majority of bitcoin trading (more than 95%) takes place in China, giving events there an enormous influence on the price.
31st October 2016
Although it is nearly seven years since Time Magazine observed that Facebook was ‘the site that ate the internet’, in the intervening years the social network has only increased its influence in the digital space and beyond.
18th January 2016
We decided to run a Street Wisdom Adventure at the end of the first week of January , as we knew this would be a time when people would have some big questions in mind and would be looking for some big answers.
24th Nov 2015
So ‘Face, with Tears of Joy’ is the first image to be anointed Word of The Year. Is the rise of the Emojis now complete, or does this represent another step towards a world where all of our communications are wholly or mostly, image based?
3rd Sept 2015
On a recent trip to the marvellously refurbished Picasso Museum in Paris I came across an interesting definition of Pablo Picasso’s approach to creativity, specifically with reference to his Cubist period and his association with Georges Braques.
25th July 2015
The title of Thomas Hardy’s book, comes from a phrase in the “Elegy Written in a Country Churchyard,” by Thomas Gray:
“Far from the madding crowd’s ignoble strife / Their sober wishes never learned to stray.”
Although this expression was coined in 1751, it has been used extensively since that time to highlight an innate human desire to escape the hubbub of everyday life.
Relating this to the travel and tourism industry of today, it is ironic that this professed desire does not often transmit to travel behaviour – people mostly like to travel to where other people travel; and the result of this is delivering a real challenge to the travel industry.
This challenge was highlighted recently in a New York Times article, The Revolt Against Tourism
20th June 2015
So this was the plan, right? I agreed with Street Wiz Mark , that we would attempt the , not insignificant, challenge of running a Street Wisdom Adventure during the Hay Festival .
28th March 2015
Our session this week in Soho Square involved a group of 5 lovely people – Charlotte,Annette, Keiko, Jamie and Ian
Despite the rain at the start, everyone was keen to get involved and really embraced the introduction and ‘street tuning’ exercises. The sun came out ( as if on order ) as the group headed off on their Street Quests, before we met at a local coffee house to discuss what they had all discovered.