The changing face of consumer trust and the implications for marketers

21st October 2017

I had the pleasure of hearing author Rachel Botsman speak at two events recently – NESTA and the Royal Society of Arts alongside Andy Haldane of the Bank of England.  

Always an engaging speaker, Botsman’s talks centred on her book ‘Who Can You Trust?: How Technology Brought Us Together and Why It Might Drive Us Apart’. The audience was hooked from the start with an anecdote concerning the time her parents accidentally hired a drug dealer to be her nanny; taken in by the woman’s manner with the children and her fake Salvation Army uniform.

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A Worldwide Wander in Borough Market

8th September 2017

Despite the rather damp weather on this Friday morning, we still had nine intrepid and inquisitive wanderers gather together, at one of the entrances to Borough Market, London. Amongst the nine, I was very pleased to be accompanied by two of my sons – Rory and Luke, who were a great help assisting and taking pictures.

This is the third time I have run a Street Wisdom walk in Borough Market, one of my very favourite places. The terrorist attacks of a few months ago were terrible and tragic, but in the aftermath, it is heart-warming to see the market so busy and buzzing.

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Who’s Talented Now ?

14th February 2017

Coming back from a long weekend in the car last night I listened to a BBC Radio 4 programme called “Is talent a thing?” which discussed the concept of talent being so ill defined that it may be useless. It featured interviews by several psychologists and progressive HR leaders who were sharing their perspectives on what makes people successful at work.

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Why brands should be bothered about (voice)bots

19th April 2017

Let me start off with a disclaimer.
I am not a voice technology expert, conversational designer or even adept in the area of Alexa skills. This piece is written from a marketing perspective and will I hope, have relevance for marketeers wanting to know more about opportunities in this area.

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Stories from SXSW 2017: ad blocking, content distribution, and Joe Biden

24th March 2017

Although there will be plenty of summaries coming out of SxSW Interactive 2017, many of these will address broad trends and themes, without digging into the detail of specific sessions.

Because of this, I thought it would be interesting to provide a summary of some of the interesting debates I attended last week.

These looked at the areas of ad blockinginfluencer marketing, social video, content distribution, and the thoughts of Joe Biden, former Vice-President of the USA.

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