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Who’s Talented Now ?

14th February 2017

Coming back from a long weekend in the car last night I listened to a BBC Radio 4 programme called “Is talent a thing?” which discussed the concept of talent being so ill defined that it may be useless. It featured interviews by several psychologists and progressive HR leaders who were sharing their perspectives on what makes people successful at work.

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Why brands should be bothered about (voice)bots

19th April 2017

Let me start off with a disclaimer.
I am not a voice technology expert, conversational designer or even adept in the area of Alexa skills. This piece is written from a marketing perspective and will I hope, have relevance for marketeers wanting to know more about opportunities in this area.

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Stories from SXSW 2017: ad blocking, content distribution, and Joe Biden

24th March 2017

Although there will be plenty of summaries coming out of SxSW Interactive 2017, many of these will address broad trends and themes, without digging into the detail of specific sessions.

Because of this, I thought it would be interesting to provide a summary of some of the interesting debates I attended last week.

These looked at the areas of ad blockinginfluencer marketing, social video, content distribution, and the thoughts of Joe Biden, former Vice-President of the USA.

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The Future (and eternal truth) of Marketing : ‘Trust’

9th March 2017

Article published on the Brand Learning blog – here

 

This is not one of those ‘crystal ball gazing’ kind of articles. Nor is it a compendium of mid or long term predictions. This piece is based on the universal ‘customer centric’ truth that consumers have, do, and will always ‘believe’ in brands that they feel able to rely on.

This article provides a perspective on the importance of trust in the world of marketing and the world in general. Why it is now, more important than it has ever been.

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The importance of the blockchain : The second generation of the internet

14th Jan 2017

Last week the high and rapidly changing price of bitcoin brought the digital currency to the top of the news, reaching an all-time trading high, at about $1,150 per coin.

It has since fluctuated considerably; the cause of this being statements and actions taken by the Chinese government. The clear majority of bitcoin trading (more than 95%) takes place in China, giving events there an enormous influence on the price.

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