10th December 2017
I attended an interesting WARC mini-conference on voice tech and machine learning. The stand out part was a joint session from Mindshare and JWT, highlighting their research in this area.
17th December 2017
21st October 2017
I had the pleasure of hearing author Rachel Botsman speak at two events recently – NESTA and the Royal Society of Arts alongside Andy Haldane of the Bank of England.
Always an engaging speaker, Botsman’s talks centred on her book ‘Who Can You Trust?: How Technology Brought Us Together and Why It Might Drive Us Apart’. The audience was hooked from the start with an anecdote concerning the time her parents accidentally hired a drug dealer to be her nanny; taken in by the woman’s manner with the children and her fake Salvation Army uniform.
18th October 2017
Digital out-of-home advertising (DOOH) is predicted to hit 50% of all outdoor revenue by the end of 2017, while the number of digital screens in the UK has increased from 2,056 in 2009 to over 17,000 in 2017 thanks to investment of around £100m.
15th October 2017
The word ‘story’ is so compelling (and so heavily employed) in marketing, because it evokes emotional reactions rooted in our childhood. Many of the stories told us by our parents were in turn heard from their parents before that and so on.
It is this transferred passion and heritage that makes the word, and associations we have with it, so powerful.
8th September 2017
Despite the rather damp weather on this Friday morning, we still had nine intrepid and inquisitive wanderers gather together, at one of the entrances to Borough Market, London. Amongst the nine, I was very pleased to be accompanied by two of my sons – Rory and Luke, who were a great help assisting and taking pictures.
This is the third time I have run a Street Wisdom walk in Borough Market, one of my very favourite places. The terrorist attacks of a few months ago were terrible and tragic, but in the aftermath, it is heart-warming to see the market so busy and buzzing.
14th February 2017
Coming back from a long weekend in the car last night I listened to a BBC Radio 4 programme called “Is talent a thing?” which discussed the concept of talent being so ill defined that it may be useless. It featured interviews by several psychologists and progressive HR leaders who were sharing their perspectives on what makes people successful at work.
19th April 2017
Let me start off with a disclaimer.
I am not a voice technology expert, conversational designer or even adept in the area of Alexa skills. This piece is written from a marketing perspective and will I hope, have relevance for marketeers wanting to know more about opportunities in this area.
24th March 2017
Although there will be plenty of summaries coming out of SxSW Interactive 2017, many of these will address broad trends and themes, without digging into the detail of specific sessions.
Because of this, I thought it would be interesting to provide a summary of some of the interesting debates I attended last week.