18th October 2017
Digital out-of-home advertising (DOOH) is predicted to hit 50% of all outdoor revenue by the end of 2017, while the number of digital screens in the UK has increased from 2,056 in 2009 to over 17,000 in 2017 thanks to investment of around £100m.
15th October 2017
The word ‘story’ is so compelling (and so heavily employed) in marketing, because it evokes emotional reactions rooted in our childhood. Many of the stories told us by our parents were in turn heard from their parents before that and so on.
It is this transferred passion and heritage that makes the word, and associations we have with it, so powerful.
8th September 2017
Despite the rather damp weather on this Friday morning, we still had nine intrepid and inquisitive wanderers gather together, at one of the entrances to Borough Market, London. Amongst the nine, I was very pleased to be accompanied by two of my sons – Rory and Luke, who were a great help assisting and taking pictures.
This is the third time I have run a Street Wisdom walk in Borough Market, one of my very favourite places. The terrorist attacks of a few months ago were terrible and tragic, but in the aftermath, it is heart-warming to see the market so busy and buzzing.