I found Nick’s session both refreshing and creatively stimulating. The techniques and creativity tools ( The Idea App’s ) that we discussed and employed, represented a really fresh and liberating way to look at briefs from our customers.
Nick created an environment that allowed me to think productively , not only with regards to the specific projects being discussed in the session, but also around other assignments that I had been working on. I ended up scribbling down loads of notes, prompted by connections that I made during the day. The ideas kept on coming!