Innovation Consultancy

The Creative Filter The Digital Filter

We are experienced Communication and Innovation Experts, with a track record of delivering creative solutions for brand owners that drive business performance. The Digital Filter was founded  to help companies innovate, supporting this aim with a range of effective training and creative solutions.

Current Clients include – The Financial Times, Haymarket Media Group, IPC Media (London and Manchester), Future Publishing, The PPA and Macmillan Publishing.

Specialties: Digital Marketing | Creative Thinking / Innovation | Content Strategy I Strategic Planning | Training | Content Partnerships | Public Speaking

  • Ten Stories We Have Enjoyed This Week dna

    25th July 2015

    1) Easy DNA Editing Will Change the World

    “We now have the power to quickly and easily alter DNA. It could eliminate disease. It could solve world hunger and it could provide unlimited energy.  It could really get out of hand.”

    2) In 2008 Airbnb approached 7 prominent investors in Silicon Valley. They were attempting to raise $150,000 at a $1.5M valuation. That means for $150,000 you could have bought 10% of Airbnb. Two investors didn’t bother replying and the other 5 sent rejection letters.  Airbnb have just published them.

    3) Great fun – An obsessively detailed map of American literature’s most epic road trips. All your favourites are here including On the Road and the Electric Kool-Aid Acid Test.

    4) Nikkei, pips Axel Springer to buy The Financial Times from Pearson for $1.3 billion (in cash). Former Financial Times editor Richard Lambert told the BBC World Service he was surprised the group was bought by Nikkei. Asked why Pearson was selling the FT, he said: “They’ve lost interest. They are now a book publishing company, education publishing company, there isn’t anybody there who is particularly interested in newspapers and I guess they want to deploy the assets somewhere else.” Here is the deal as explained by Pearson Chief Executive, John Fallon on this FT.com video (subscription may be needed).

    5) Google Map’s new tracking tool records everywhere people have been. A new tool, called “Your Timeline”,  uses Maps to record all of the places you have been for the purpose of retracing steps after the fact.

    6) In the week that  Earth 2.0 was discovered, Tim Urban from Quartz points out, that there are 100 Earth-like planets in the universe for every grain of sand in the world; so where are all the Aliens?

    7) The growing business of generating fake enthusiasm – from flash-mobs to the  Presidential campaign trail.

    8) No time for binge watching TV series from HBO and the like? Here to help ,from Wired,  is their binge watching guide.

    9) Charming.  You will fall in love with the #FollowMeTo couples honeymoon pictures.

    10) As I know you’re interested…. Here is  that Taylor Swift and Nick Minaj twitter feud explained.

Latest Blog Posts

  • Far from The Madding Crowd? Tourism in the 21st Century madding crowd

    25th July 2015

    The title of Thomas Hardy’s book, comes from a phrase in the “Elegy Written in a Country Churchyard,” by Thomas Gray:

    “Far from the madding crowd’s ignoble strife / Their sober wishes never learned to stray.”

    Although this expression was coined in 1751, it has been used extensively since that time to highlight an innate human desire to escape the hubbub of everyday life.

    Relating this to the travel and tourism industry of today, it is ironic that this professed desire does not often transmit to travel behaviour – people mostly like to travel to where other people travel; and the result of this is delivering a real challenge to the travel industry.

    This challenge was highlighted recently in a New York Times article, The Revolt Against Tourism

    Continue reading →

  • A Street ‘Wyesdom’ Adventure at The Hay Festival Hay-on-Wye,_Clock_Tower

    20th June 2015

    So this was the plan, right? I agreed with Street Wiz Mark , that we would attempt the , not insignificant, challenge of running a Street Wisdom Adventure during the Hay Festival .
    You are probably already on board with the difficulties that might have arisen. First and foremost ( not withstanding the powerful allure of a SW stroll) there is a LOT going on in Hay during the Festival. People overfill their diaries with the sumptuous cultural cornucopia on offer. They dash madly from a lecture on late Byzantine art to an interactive exercise in philosophy combined with t’ai chi (or something similar)

    Continue reading →