We are experienced Communication, Innovation and L&D Experts, with a track record of delivering creative solutions for brand owners that drive business performance. The Filter Group was created to help companies innovate, supporting this aim with a range of effective training and creative solutions.
Current Client list includes : The Financial Times, Star TV, MediaCorp, Haymarket Media Group, Future Publishing, IPC Magazines, the PPA, Macmillan Publishing and JC Decaux.
- Our Videos
I delivered a TED talk at TEDx Royal Tunbridge Wells on the subject of How Street Wisdom Changed My Life. If you are interested, more information on the rather wonderful Street Wisdom can also be found here.
- Ten Stories We’ve Enjoyed This Week
18th April 2019
Such a terribly sad event on the Ile de Paris this week; but could Assassin’s Creed save Notre Dame?
‘Think about the companies like Uber and Airbnb that have burst through into public consciousness in the past ten years. While many of them depend on the internet, their success is not down to any particular technological innovation of their own design. Instead, their secret lies in their business model.’ Conscious Decoupling – a new book explains how managers are challenged by changing customer behaviour.
From Conde Nast Traveller. Are psychedelics the future of travel?
Here is the Planning Dirty 2018 Brand Actions Library. The collection includes 200+ innovative advertising examples from across last year. HT @juliancole.
From Rolling Stone. The Red Bull Music Academy, and Radio is to shut down after 21-year run. A release said – ‘Red Bull will be moving away from a strongly centralised approach, will gradually phase out the existing structure and will implement a new setup which empowers existing Red Bull country teams and utilises local expertise.
From The New Yorker. What’s New About Conspiracy Theories? Outsiders have always had a weakness for paranoid fantasies. Now our leaders do as well…..
An artist reimagines David Bowie songs as old pulp fiction book covers.
Pornhub Cares, the philanthropic division of the adult video streaming site, has launched its “Beesexual” campaign (by the way, this link is #SFW). ‘Highlighting the fertilisation prowess of an airborne army of pollinators, the campaign connects the importance of bees to the reproduction strategy of plant life and which has co-evolved with the insects.’ The campaign includes the creation of a new channel full of “bee porn” — videos of foraging bees that include voiceovers by adult entertainment stars.
Perhaps, one of the funniest, cleverest soccer goals seen in a long time? No Touching!
Strictly Living Room: a ‘breathtakingly horrific’ Sydney real estate ad goes viral. ‘It was supposed to be funny,’ says the agent behind the property listing, which was trending in Australia on Wednesday.
Latest Blog Posts
- Stories from SxSW 2019
1st April 2019
I WAS LUCKY ENOUGH to attend SxSW in the lovely city of Austin, again this year, and would like to share a personal perspective on this show — some of what I saw and what I have taken away.
A long piece this, but you can see the separate sessions listed directly below, in case you want to dive in…..
- The End of Reputations? – Marketing in a world of distrust and misinformation
8th June 2018
It is human nature to look for reassurance in a rapidly changing world that is replete with uncertainty and inconsistency. In a search for certainty we sift through increasingly large amounts of information and as the alternatives increase, we need better reputational guidance than we have ever had before.
- The implications of voice tech for marketers, from brand to customer service
25th April 2018
Though it’s a few weeks since South by Southwest, here are a few thoughts distilled from some sessions I attended in Austin, including — I’ve Got No Screens: Internet’s Screenless Future and A Conversational Future: Making Technology Adapt To Us.