We are experienced Communication, Innovation and L&D Experts, with a track record of delivering creative solutions for brand owners that drive business performance. The Filter Group was created to help companies innovate, supporting this aim with a range of effective training and creative solutions.
Current Client list includes : The Financial Times, Haymarket Media Group, Future Publishing, IPC Magazines, the PPA, Macmillan Publishing and Dennis Publishing.
- Our Videos
24th June 2016
I delivered a TED talk at TEDx Royal Tunbridge Wells on the subject of How Street Wisdom Changed My Life. If you are interested, more information on the rather wonderful Street Wisdom can also be found here.
- Ten Stories We Have Enjoyed This Week
10th December 2017
Really interesting piece from @faris, on how the simplistic approach of storytelling can be dangerous. ‘We love stories. Stories compete for attention and dominance in culture.They give meaning to action and to our lives. They are highly simplified models of cause and effect, of culture, that create naive binaries, lines in the world, between in-group and out-group. They require conflict and sides. Good and evil.They are half of humanity, and glorious, when balanced with the sober rationality that let’s science flourish. But when stories subsume observation, when science is ignored, and the narrative feed the needs of the greedy, stories alone will lead us to war, which, famously, is hell.‘
Some great stuff on this Medium strand – ‘Words That Matter 2017‘ : John McCain on ‘Driving Back Chaos’ and Hillary Clinton on ‘Radical Empathy’.
Campaign’s Top 10 Live Experiences of 2017. Nike’s ‘Strike Night’, Marie Curie’s ‘Garden of Light’ and Ikea’s ‘House Party’, made the list of top live experiences this year.
Looking for a review of the year that actually makes sense? This, from Spotify and Wrapped, lets you relive all the music you experienced in 2017. ‘Because, in a year that many wanted to tune out, music gave us a reason to keep listening’.
Page Not Found. A brief history of the 404 Error.
It’s the announcement we’ve all been waiting for, Pantone has picked its colour of the year; a shade of blue-based purple which represents the ‘mysteries of the cosmos’. “We’re living in a time that requires inventiveness and imagination,” and hence the “complex and contemplative” Ultra Violet has been chosen to be Pantone’s upcoming colour of the Year for 2018.
From Mental Floss, 5 Incredibly Detailed Maps That Explore the Plotlines of Great Movies. Test your knowledge here.
Often wondered why headlines on the web capitalise letters (as above) at the start of every word? This does not appear to be drawn from newspaper headlines where all words are usually in CAPS, but could be to do with making the text easier to read. To distinguish between lower case and upper case, one observer says this should be called Title Case. In any event I like this cartoon making fun of the whole situation. Star Trek Into/into Darkness.
People are doing stunts with Thomas the Tank Engine, and it’s some peoples favourite new extreme sport. Fasten your seatbelt….
Amazing stunt from Red Bull as two BASE jumpers, fly into a plane over the Alps. Mind your head.
Latest Blog Posts
- What do voice user interfaces mean for marketers & brands?
10th December 2017
I attended an interesting WARC mini-conference on voice tech and machine learning. The stand out part was a joint session from Mindshare and JWT, highlighting their research in this area.
- Different Takes on Collaboration and Creativity. Stories from Wired Live 2017
23rd Nov 2017
I recently attended the annual Wired Live conference over two days at Tobacco Dock. For my money, the best short conference there is; built around the areas of innovation, technology and humanity.
- The changing face of consumer trust and the implications for marketers
21st October 2017
I had the pleasure of hearing author Rachel Botsman speak at two events recently – NESTA and the Royal Society of Arts alongside Andy Haldane of the Bank of England.
Always an engaging speaker, Botsman’s talks centred on her book ‘Who Can You Trust?: How Technology Brought Us Together and Why It Might Drive Us Apart’. The audience was hooked from the start with an anecdote concerning the time her parents accidentally hired a drug dealer to be her nanny; taken in by the woman’s manner with the children and her fake Salvation Army uniform.