Innovation Consultancy

The Creative Filter The Digital Filter The Mind Filter

We are experienced Communication, Innovation and L&D Experts, with a track record of delivering creative solutions for brand owners that drive business performance. The Filter Group was created to help companies innovate, supporting this aim with a range of effective training and creative solutions.

Current Client list includes : The Financial Times, Haymarket Media Group, Future Publishing, IPC Magazines, the PPA, Macmillan Publishing and Dennis Publishing.

  • Ten Stories We Have Enjoyed This Week netflix-logo

    24th March 2017

    ‘It’s difficult to overstate how big a deal this is. More than 20 years after it first caught mainstream attention and began to destroy everything about how we finance culture, the digital economy is finally beginning to coalesce around a sustainable way of supporting content. It could also make for a profound shift in the way we find and support new cultural talent.’ From NYT – How the Internet is saving culture, not killing it.

    Last week I visited the very lovely Austin,Texas for SxSW Interactive. Here is a summary of the main sessions I attended, published on the econsultancy blog. 

    Also last week, was a very interesting Google Firestarters session, on the subject of ‘ The Future Strategist Planner’. I really liked the definition of the planning process as – Big behavioural data sets (increasingly interrogated using AI) + ‘Small Data’ (behavioural observations) + Empathy, Intuition and Imagination.

    The Google-Facebook digital advertising duopoly seems like a fait accompli at this point as is the less-than-favourable revenue that publishers get from them. A number of major companies are teaming up to challenge the status quo, including Condé Nast which has joined Vox and NBCUniversal in their year-old effort, Concert ; and Fox Network Group, Turner and Viacom who have created a new consortium called OpenAP. They have a lot of money to go for – Google will account for 40.7% of U.S. digital ad revenues in 2017, and will likely seize 78% of all U.S. search ad revenues. Facebook will grow, to control 39.1% of the U.S. display market.

    Tap to advance: the rise and rise of the horizontal story. ‘The shift from a vertical, scrolling mode of navigation to an increasingly horizontal, tapping/swiping mode of navigation adds a new consideration. Those of us who are text-oriented will increasingly need to think not just in terms of how we edit our words, but in how we employ ‘cuts’ between parts of our story…equally, we will need to think in episodic terms too.

    I recently opted to get Estonian residency via their simple online process, along with 15,000 others. ‘E-residency is the latest and hottest Estonian e-government initiative, allowing people from all around the globe to apply for a virtual residency in Estonia. This gives them access to Estonian e-services without ever needing to visit the country.

    From NYT – Snap Makes a Bet on the Cultural Supremacy of the Camera. ‘Snapchat uncovered something deeper about the camera. Not only could we use pictures to document the world, but we could also use them to communicate. Snapchat has two defining features: pictures and ephemerality. When you talk to others on the service, you usually send them a photo, often of your face. The photo lasts for a few seconds before disappearing. Paradoxically..these features make Snapchat much more like talking than writing.

    From the FT – Instagram passes the milestone of 1,000,000 advertisers. ‘The Photo app saw a fivefold increase during the past year in businesses promoting themselves. …The service had focused on making it easier for even small businesses to make creative videos, with tools such as boomerang, which creates mini-loops, and Hyperlapse, which speeds up footage. About 80 per cent of Instagram’s 600m monthly active users now choose to follow a business on the platform, and 120m have interacted with a business this month.

    A good conversation might be the most efficient way to tell a story. This video piece looks at flirting, bickering, threatening and subtext-filled bantering. From Cinefix – The Top 10 picks for the best film dialogue of all time.

    This is rather simply wonderful. A visualisation of inertia, using leaves and a trampoline. 

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Latest Blog Posts

  • The Future (and eternal truth) of Marketing : ‘Trust’ social-network-426454_1920

    9th March 2017

    This is not one of those ‘crystal ball gazing’ kind of articles. Nor is it a compendium of mid or long term predictions. This piece is based on the universal ‘customer centric’ truth that consumers have, do, and will always ‘believe’ in brands that they feel able to rely on.

    This article provides a perspective on the importance of trust in the world of marketing and the world in general. Why it is now, more important than it has ever been.

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    14th February 2017

    Coming back from a long weekend in the car last night I listened to a BBC Radio 4 programme called “Is talent a thing?” which discussed the concept of talent being so ill defined that it may be useless. It featured interviews by several psychologists and progressive HR leaders who were sharing their perspectives on what makes people successful at work.

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  • The importance of the blockchain : The second generation of the internet Blockchain

    14th Jan 2017

    Last week the high and rapidly changing price of bitcoin brought the digital currency to the top of the news, reaching an all-time trading high, at about $1,150 per coin.

    It has since fluctuated considerably; the cause of this being statements and actions taken by the Chinese government. The clear majority of bitcoin trading (more than 95%) takes place in China, giving events there an enormous influence on the price.

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