We are experienced Communication, Innovation and L&D Experts, with a track record of delivering creative solutions for brand owners that drive business performance. The Filter Group was created to help companies innovate, supporting this aim with a range of effective training and creative solutions.
Current Client list includes : The Financial Times, Star TV, MediaCorp, Haymarket Media Group, Future Publishing, IPC Magazines, the PPA, Macmillan Publishing and JC Decaux.
- Our Videos
I delivered a TED talk at TEDx Royal Tunbridge Wells on the subject of How Street Wisdom Changed My Life. If you are interested, more information on the rather wonderful Street Wisdom can also be found here.
- Stories We’ve Enjoyed This Week
30th November 2019
Attended an excellent, Account Planning Group (APG) – Thinking Around Corners, event this week. Climate Change. What can planners and strategists actually do about it? Powerful and sobering in equal effect and featuring outstanding speaker Jeremy Mathieu – Sustainability Advisor at the BBC. The deck is here and well worth a look.
‘In 2020, marketers can expect to have to take a stand on social issues, to focus on context and brand building – and to do more of this within walled gardens – while contouring to address data privacy issues’, according to WARC’s Marketer’s Toolkit 2020.’ Download detailed free overview here.
‘You can draw your own placemarks, lines and shapes, then attach your own custom text, images, and videos to these locations. You can organise your story into a narrative and collaborate with others.’ Now you can create your own maps and stories in Google Earth.
‘Modern society faces a superabundance of visual stimuli of all kinds. In truth, we are becoming so saturated with colours and pictures that it’s becoming difficult for us to keep track of their emotions. To combat this, Vladimir Vaskevich has created a unique project. Vladimir is a tour guide, but his tours are somewhat out of the ordinary as he is visually impaired and so, offers a blindfolded city tour with his Trip In The Dark. …and in a similar area, love this new project that gamifies tourism – a combination of ‘Pokemon Go and storytelling’. This is StoryTourist : ‘step into the story.‘
A (periodic) table of disruptive technologies. From Imperial College London.
This is a long watch (just under an hour) but so worth a listen. Dr. Jim Garrison, founder of the interesting Ubiquity University, chats with (friend of The Filter) David Pearl, ‘an innovator who works in business, the arts and social change. David is the Founder of Street Wisdom, a global social enterprise with a mission to bring inspiration to every street on earth.‘
From Wikipedia. A list of stories set in a future, now past.
A few weeks back I was part of a panel at World Travel Market, London. The subject was : ‘How Destinations are Harnessing the Power of Sport,’ and here is my write-up.
A new game in China: order a bunch of drinks with friends from a facial recognition vending machine, then stand together in front of the camera. Whoever’s face is recognised first, ends up paying.
US Police are already using ‘Spot,’ the four legged robot, from Boston Dynamics in the real world.
‘Despite what the TV commercials and mall music might say, it’s certainly not the most wonderful time of the year… In fact, the holidays can be emotionally, financially and even physically taxing. The ‘Self-Care Advent Calendar’ provides messages of encouragement and hope during, what can be, a stressful time.
From The Drum. Pornhub’s streaming master stroke? A lifetime subscription service.
Nice, very short animated piece from Vimeo. ‘We pitched the question to our team “Can you visualise the frustrations of the creative process?” So we organised some brainstorming sessions on the problems with brainstorming sessions, had committee meetings on the pains of design by committee, and bounced ideas around about how we bounce ideas around…’.
Apple’s holiday ad this year is a tearjerker and involves a fair bit of electronic babysitting; but the dog and the end, makes this worth a watch.
A mesmerising short film by cinematographer Chris Bryan, of ocean waves crashing and surging in slow motion. This is Slow Motion Ocean.Continue reading →
Latest Blog Posts
- How Destinations are Harnessing the Power of Sport
30th November 2019
I was part of a panel at World Travel Market a couple of weeks back, on the subject of Powering Peoples Passions. How Destinations are Harnessing the Power of Sport.
On the panel were Chris Meyer (Las Vegas Convention and Visitors Authority) and Akito Tadokoro (Tokyo CVB). The session was presented by Discovery Channel and moderated by Mike Rich, their Head of Sports Marketing Solutions.Continue reading →
- MDSG : Advertising Agency of the Year – Chartered Institute of Marketing Awards 2019
MDSG : Advertising Agency of the Year – Chartered Institute of Marketing Awards 2019
‘I have worked 30+ years in advertising, at Saatchi & Saatchi, Dentsu, Publicis and News UK among others. All of this considered, this is the best team I have worked with and my proudest moment.’
- Conscious Decoupling
17th May 2019
This piece references observations from the recent book– Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption by Thales Teixera of the Harvard Business School; and which was recently reviewed in The Economist.Continue reading →
- Stories from SxSW 2019
1st April 2019
I WAS LUCKY ENOUGH to attend SxSW in the lovely city of Austin, again this year, and would like to share a personal perspective on this show — some of what I saw and what I have taken away.
A long piece this, but you can see the separate sessions listed directly below, in case you want to dive in…..Continue reading →