Innovation Consultancy

The Creative Filter The Digital Filter

We are experienced Communication and Innovation Experts, with a track record of delivering creative solutions for brand owners that drive business performance. The Digital Filter was founded  to help companies innovate, supporting this aim with a range of effective training and creative solutions.

Current Clients include – The Financial Times, Haymarket Media Group, IPC Media (London and Manchester), Future Publishing, The PPA and Macmillan Publishing.

Specialties: Digital Marketing | Creative Thinking / Innovation | Content Strategy I Strategic Planning | Training | Content Partnerships | Public Speaking

  • Video Of The Week

    James Corden and Tom Hanks recreate all of Hanks’ films in 8 minutes

  • Ten Stories We Have Enjoyed This Week lead

    28th March 2015

    1) On Social Media Everything Happens All The Time.

    Really interesting piece on how social sharing has blurred the relevance of times, dates and  when important things actually happened.

    …because social media is…. “unstuck in time,” where old material can be recycled digitally to seem new, where what’s trending no longer means what’s most recent. Just look at Facebook’s “Trending” news sidebar, which doesn’t include timestamps until you click through to look at individual stories. Scroll through the social-media feeds of online publications …. and you’ll find plenty of repurposed and re-promoted archival content. Stare at a Twitter feed long enough, and the same stories will reappear over the course of a day, no updates necessary.

    2) The Economics of Busking – apparently the sweet spot is between 6pm and 10pm before weekends and holidays when we are feeling happy  but not too drunk in the same vein, here are some other  Hipster Business Models.

    3) In a world where the concept of The Big Idea is overused here is an example where the appellation is not misconstrued .There is a shortage of blood in Denmark so ‘GivBlod and PlayStation Denmark have entered into a cooperation where blood donors can donate blood and as thanks for helping get a computer game and a chance to win a unique Bloodborne PlayStation 4′.

    4) In the digital era Dictators are changing and getting more sophisticated in what they do to hold onto power.

    “The new autocracies often simulate democracy, holding elections that the incumbents almost always win, bribing and censoring the private press rather than abolishing it, and replacing comprehensive political ideologies with an amorphous resentment of the West…. Their leaders often enjoy genuine popularity – at least after eliminating any plausible rivals”.

    5) Course he is. Willie Nelson launches his own brand of weed.

    6) Is innovation more about People than Process? Probably both (of course) but some interesting examples here.

    7) Twitter Launches its own live streaming App Periscope in an attempt to sink Meerkat. Despite this Meerkat has gained $12m in funding – this is despite only being around one month.

    8) The Guardian’s Top 50 Apps  For the Creative Mind.

    9) Monica Lewinsky at TED – The Price of Shame.

    Especially interesting now, given the Culture of Shame that is permeating society – Justine Sacco et al…

    “Public shaming as a blood sport has to stop,” says Monica Lewinsky. In 1998, she says, “I was Patient Zero of losing a personal reputation on a global scale almost instantaneously.” “Today, the kind of online public shaming she went through has become constant – and can turn deadly. In a brave talk, she takes a hard look at our online culture of humiliation, and asks for a different way”.

    10) And finally…James Corden and Tom Hanks recreate  all of Hanks’ films in 8 minutes.


    Matthew McConaughey and Jimmy Kimmel Made a Commercial for (Probably)  One of the Last Video Stores on Earth.

Latest Blog Posts

  • The Content River Amazon-River-Fact

    Article also published on Brand Republic’s The Wall blog –

    Amazon has recently surprised, with the success of one of its TV shows at the Golden Globes and has more plans to create a TV series with Woody Allen.

    Continue reading →

  • How We Read Today zuckerbergHarvard

    11th January 2015

    Mark Zuckerberg hit the news this week with his New Year’s Resolution. As he said – “My challenge for 2015 is to read a new book every other week – with an emphasis on learning about different cultures, beliefs, histories and technologies”

    This is looking like a very positive push for reading and even better news for Book Clubs – with 123,000 likes and counting , Zuck could have started the worlds biggest ever book club

    Continue reading →

  • The Geography of Ideas Cartoon-people-in-a-circle

    15th October 2014

    One of the most important areas in any creative thinking process, and one often ignored in brainstorm sessions, is The Geography of Ideas.

    A definition of Geography is – ‘ the nature and relative arrangement of people and places’. With regards to brainstorming, the relative arrangement of people and how they interact in a creative thinking session, is fundamental to its success.

    Continue reading →