We are experienced Communication, Innovation and L&D Experts, with a track record of delivering creative solutions for brand owners that drive business performance. The Filter Group was created to help companies innovate, supporting this aim with a range of effective training and creative solutions.
Current Client list includes : The Financial Times, Star TV, MediaCorp, Haymarket Media Group, Future Publishing, IPC Magazines, the PPA, Macmillan Publishing and JC Decaux.
- Our Videos
I delivered a TED talk at TEDx Royal Tunbridge Wells on the subject of How Street Wisdom Changed My Life. If you are interested, more information on the rather wonderful Street Wisdom can also be found here.
- Ten Stories We’ve Enjoyed This Week
3rd November 2019
Tim Berners-Lee marks the Internet’s 50th birthday with Contract for the Web… He notes that the web’s birthday “is not altogether a happy one,” adding that its power for good is being subverted by “scammers, people spreading hatred or vested interests threatening democracy.” The anniversary, he said, “must mark the moment we take on the fight for the web we want.” Here is the internet’s birth certificate, and this is how many websites exist 50 years on.
Sobering piece on marketing, from the NYT – ‘As advertisers bombard consumers across platforms like Twitch, Facebook, television, billboards and more, consumers are trying to get away, signing up for ad blockers and subscription services’. The Advertising Industry Has a Problem: People Hate Ads...and in a similar vein, from the always insightful Martin Weigel – Has Advertising Lost Its Personality?
This exhibition at Somerset House is worth a look. ‘An essential exhibition for today, exploring the non-stop nature of modern life. 24/7 takes visitors on a multi-sensory journey from the cold light of the moon to the fading warmth of sunset through five themed zones. It contains over 50 multi-disciplinary works that will provoke and entertain.’
Some really nice ideas in this round-up from AdAge. Top creative ideas you need to know about right now. Feat. – Cadburys, Budweiser, Miller Lite and Budweiser.
WestJet fills an airport with cows to show how other airlines treat customers like cattle.
Powerful. Environmental campaigns have often depicted the gruesome effects of plastic waste on sea creatures, but this new ad from Plastic Change puts the issue in a different perspective–by showing humans entangled and trapped in six-pack rings and other garbage.
Winners of the 2019 Nikon Small World Photomicrography Competition show the ‘artistry of science’. This is worth a look at, for the small white hair spider…
‘How do you follow up a masterpiece like Under the Skin? – by giving BBC Two viewers five minutes of unexpected hell. The visionary director, Jonathan Glazer, on how a Trump hunting trip inspired his recent mystery short.’
And finally, “Correlation is not causation”. Nicely done. (a short video)
Latest Blog Posts
- MDSG : Advertising Agency of the Year – Chartered Institute of Marketing Awards 2019
MDSG : Advertising Agency of the Year – Chartered Institute of Marketing Awards 2019
‘I have worked 30+ years in advertising, at Saatchi & Saatchi, Dentsu, Publicis and News UK among others. All of this considered, this is the best team I have worked with and my proudest moment.’
- Conscious Decoupling
17th May 2019
This piece references observations from the recent book– Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption by Thales Teixera of the Harvard Business School; and which was recently reviewed in The Economist.
- Stories from SxSW 2019
1st April 2019
I WAS LUCKY ENOUGH to attend SxSW in the lovely city of Austin, again this year, and would like to share a personal perspective on this show — some of what I saw and what I have taken away.
A long piece this, but you can see the separate sessions listed directly below, in case you want to dive in…..