We are experienced Communication, Innovation and L&D Experts, with a track record of delivering creative solutions for brand owners that drive business performance. The Filter Group was created to help companies innovate, supporting this aim with a range of effective training and creative solutions.
Current Client list includes : The Financial Times, Star TV, MediaCorp, Haymarket Media Group, Future Publishing, IPC Magazines, the PPA, Macmillan Publishing and JC Decaux.
- Our Videos
I delivered a TED talk at TEDx Royal Tunbridge Wells on the subject of How Street Wisdom Changed My Life. If you are interested, more information on the rather wonderful Street Wisdom can also be found here.
- Ten Stories We’ve Enjoyed This Week
17th November 2018
Iceland’s Christmas advert: The petition to overturn the TV ban on this animated film gains momentum, but as this article observes, the ban is actually a blessing in disguise. Finally in terms of the actual decision, the difficulty with the ‘Rang-tan’ film highlights Clearcast’s (the regulating body) unusual status.
‘Caption Goals’ : How Instagram spawned a cottage industry around words.’As the quest for likes and followers on IG has intensified, so too has the demand for funnier, punnier captions, creating a crowded new market selling cleverness.‘
Why do we feel so busy? It’s all our hidden ‘shadow work’. Wasn’t automation supposed to take care of the tedious jobs, so we could enjoy more leisure time? (RT @davidpearlhere).
Some buzzwords come and go, but one never truly knows which ones will stick.This piece from Campaign looks at some current words ‘du jour’ – eg: ‘(Un)tethered’, ‘human-in-the-loop’ and ‘story-living.’ All learnt on the IPA’s recent visit to Silicon Valley.
Google Search marked its 20th anniversary with a humorous series about Search Ads
‘The labouring man will take his rest long in the morning; a good piece of the day is spent afore he come at his work; then he must have his breakfast, though he have not earned it at his accustomed hour, or else there is grudging and murmuring.’ Pre-industrial workers had a shorter work week than today’s. This poignant piece echoes elements of Alain De Botton’s 2009 book, The Pleasure and Sorrows of Work.
From FastCompany. Self-driving cars will be for sex, scientists say. Nearly 60% of all Americans have had sex in cars. Just wait until the cars can drive themselves.
Memorable, but not in a good way. An attempt by Hong Kong to bolster its tourism industry has backfired after the territory’s tourist board produced a questionable campaign depicting a man stealing his girlfriend’s passport.
Great if you have a spare 90 minutes to watch, or even press play and come back to every now and again. Soothing and astounding, this is a journey around the earth in real time.
Love this gentle and suspenseful look at the breathtaking craft of logging on a Swiss mountainside – In The Woods. And finally, some compelling entertainment for a Friday. Watch these robots dominate a water bottle-flipping competition – Dozens of teens in Japan brought bottle-flipping into the future for, RoboCon.
Latest Blog Posts
- The End of Reputations? – Marketing in a world of distrust and misinformation
8th June 2018
It is human nature to look for reassurance in a rapidly changing world that is replete with uncertainty and inconsistency. In a search for certainty we sift through increasingly large amounts of information and as the alternatives increase, we need better reputational guidance than we have ever had before.
- The implications of voice tech for marketers, from brand to customer service
25th April 2018
Though it’s a few weeks since South by Southwest, here are a few thoughts distilled from some sessions I attended in Austin, including — I’ve Got No Screens: Internet’s Screenless Future and A Conversational Future: Making Technology Adapt To Us.
- Stories from SxSW 2018
10th Aprl 2018
I WAS LUCKY ENOUGH to attend SxSW this year and (due to other work commitments, slightly later than planned) would once again like to share a personal perspective on this show — some of what I saw and what I have taken away.
A long piece this, but you can see the separate sessions listed directly below, in case you want to dive in….
- New Year Discoveries in Borough Market . A Street Wisdom Adventure
12th Jan 2018
Hosting the second, ‘New Year, New You’ Street Wisdom Walk in Borough Market on Friday 12th Jan, I was joined by a fabulous group of six, who brought along a really wonderful range of questions.