We are experienced Communication, Innovation and L&D Experts, with a track record of delivering creative solutions for brand owners that drive business performance. The Filter Group was created to help companies innovate, supporting this aim with a range of effective training and creative solutions.
Current Client list includes : The Financial Times, Star TV, MediaCorp, Haymarket Media Group, Future Publishing, IPC Magazines, the PPA, Macmillan Publishing and JC Decaux.
- Our Videos
I delivered a TED talk at TEDx Royal Tunbridge Wells on the subject of How Street Wisdom Changed My Life. If you are interested, more information on the rather wonderful Street Wisdom can also be found here.
- Ten Stories We Have Enjoyed This Week
9th November 2018
So, the ‘search’ for Amazon’s HQ2 is over and the result looks like a tie– Long Island City in New York and Crystal City in Virginia. in this punchy Winners and Losers video piece, Scott Galloway denounces the process as a sham, and that he knew the answer all along’.
Will Mindful Technology Save Us From Our Phones—and Ourselves? ‘At what point does the cycle of new products and upgrades reach the point of diminishing returns? A minimalist tech movement is gaining steam, but not without a cost.’ ‘ The Palm is the latest entry into a new genre of hardware, one that attempts to limit the barrage of digital add-ons that consumers increasingly expect to find in their devices.’ ..And here is the NYT, on how to be more mindful at work.‘
NESTA’s : Ten Challenges For The Internet. Including – ‘isolated communities’, ‘isolated issues’, ‘data sovereignty’ and ‘searching for a panacea.’
We still live in the long shadow of Man-the-Hunter: a midcentury theory of human origins soaked in strife and violence’. Aeon, On the hunt for human nature.
Fairly long, but fulfilling piece from the How We Get To Next‘s newsletter. Samira Shackle asks – What makes humans violent to one another?’ Philosophers have long pondered this question. The modern debate in the West goes back to 1651, when Thomas Hobbes famously described the lives of humans in their “natural condition,” without a government to enforce order, as “nasty, brutish, and short.” In the 1700s, Jean-Jacques Rousseau argued instead that the human propensity for violence was shaped by civilisation, not by nature. Among philosophers, social scientists, and evolutionary biologists, this framing of the debate as being one of nature versus nurture, has continued ever since. (go to ‘One Last Thing’ at the bottom of the newsletter to read this piece).
According to Wired, you can now search insecure cameras by address. Just another chapter in the Internet of Things’ security problems.
Campaign Magazine on delivering a Brexit deal that works for UK Advertising. ‘As the UK’s departure from the EU moves ever closer, the Advertising Association’s Stephen Woodford looks at what UK advertising needs to see from Brexit negotiations so that it remains a leading creative force.’
How luxury brands use the psychology of sound to make you fall in love with their products. ‘For top-flight car and watch brands, every single tick and rumble is an opportunity to provoke an emotional response.’
In this video, a cat chases a rat, but immediately regrets its decision; whilst another feline friend is a ‘catwalk scene stealer’ at the International Fashion Show held in Istanbul. Finally… this dog sees a big body of water for the first time and has no idea what to make of it.
Latest Blog Posts
- The End of Reputations? – Marketing in a world of distrust and misinformation
8th June 2018
It is human nature to look for reassurance in a rapidly changing world that is replete with uncertainty and inconsistency. In a search for certainty we sift through increasingly large amounts of information and as the alternatives increase, we need better reputational guidance than we have ever had before.
- The implications of voice tech for marketers, from brand to customer service
25th April 2018
Though it’s a few weeks since South by Southwest, here are a few thoughts distilled from some sessions I attended in Austin, including — I’ve Got No Screens: Internet’s Screenless Future and A Conversational Future: Making Technology Adapt To Us.
- Stories from SxSW 2018
10th Aprl 2018
I WAS LUCKY ENOUGH to attend SxSW this year and (due to other work commitments, slightly later than planned) would once again like to share a personal perspective on this show — some of what I saw and what I have taken away.
A long piece this, but you can see the separate sessions listed directly below, in case you want to dive in….
- New Year Discoveries in Borough Market . A Street Wisdom Adventure
12th Jan 2018
Hosting the second, ‘New Year, New You’ Street Wisdom Walk in Borough Market on Friday 12th Jan, I was joined by a fabulous group of six, who brought along a really wonderful range of questions.