We are experienced Communication and Innovation Experts, with a track record of delivering creative solutions for brand owners that drive business performance. The Digital Filter was founded to help companies innovate, supporting this aim with a range of effective training and creative solutions.
Current Clients include – The Financial Times, Haymarket Media Group, IPC Media (London and Manchester), Future Publishing, The PPA and Macmillan Publishing.
Specialties: Digital Marketing | Creative Thinking / Innovation | Content Strategy I Strategic Planning | Training | Content Partnerships | Public Speaking
- Video Of The Week
A tremendous parody of every tech conference presentation….ever
- 15 Stories We Enjoyed Last Week
27th October 2014
I thought we already knew this? This story was covered by Kirby Ferguson in his excellent Everything is a Remix series and episode The Song Remains the Same.
In the same series – The Elements of Creativity episode, wonderfully debunks the myth that creative thinking is a difficult process.
2) Buzzfeed’s Ze Frank on creating content and the importance of people - “So if we want people to share content – brand content for example – we need to consider what people might want to use it for, not just how beautiful or informative or entertaining it is “.
3) How organisations kill creativity, from HBR …”many managers also hold a rather narrow view of the creative process. To them, creativity refers to the way people think-how inventively they approach problems, for instance. Indeed, thinking imaginatively is one part of creativity, but two others are also essential: expertise and motivation. Expertise encompasses everything that a person knows and can do in the broad domain of his or her work “.
4) How To Win the Lottery (and build a community)…. Darius Kazemi with a tremendous parody of every tech conference presentation … ever(video).
5) Much talk recently about stolen pictures of celebrities and internet trolls, but this is just the tip of the iceberg. The web would be a much worse place, without the services of moderation companies tasked with policing social areas. From Wired, here is the story of the people who keep pornographic pictures and beheadings out of your Facebook feed.
And in a similar vein – this from Pew – ” 73% of adult internet users have seen someone be harassed in some way online and 40% have personally experienced it.” And 12% of people who have experienced online harassment said it involved a family member…..
6) Rooms is the social app ( from Facebook ) that seeks to provide a place where you can avoid your Facebook friends. Looks like Google Plus Circles to me.
8) According to the latest survey from Pew, “in America today, it is virtually impossible to live in an ideological bubble.” … We tend to watch news and share social media experiences with those who share our own disputable views.
9) Nothing like the hoo-ha that accompanied Felix Baumgartners’s attempt (maybe because Red Bull weren’t involved), but here Google vice-president Alan Eustace jumps 130,000 feet from the edge of space.
10) Magic Leap has raised $542 million to develop “a hardware, software, firmware, and development platform that…..replicates the visual perception system of the human brain as a go-anywhere, mobile computing platform”. Sort of a Augmented Reality meets Virtual Reality project.
11) This is a movement as controversial as any you are likely to find. But I’m fully behind it …. Defending The Semi-Colon
….and for those that love grammar – or perhaps more for those who don’t love being corrected by those who claim to love grammar – Here are 10 grammar mistakes people love to correct that aren’t actually wrong.
12) Quite something – Slumbering lions picture win 2014 Wildlife Photographer of the Year award.
13) This building in Covent Garden, London appears to float in mid air…
15) RIP Composers…. – we can all be music maestros now – Music Generator Xhail Can Make A Whole Score Based On A Single Word.
Latest Blog Posts
- The Geography of Ideas
15th October 2014
One of the most important areas in any creative thinking process, and one often ignored in brainstorm sessions, is The Geography of Ideas.
A definition of Geography is – ‘ the nature and relative arrangement of people and places’. With regards to brainstorming, the relative arrangement of people and how they interact in a creative thinking session, is fundamental to its success.
- A Street Wisdom Adventure in Marylebone
9th Sept 2014
I ran a #street_wisdom adventure ( http://www.streetwisdom.org ) with the very wonderful people from Future Publishing, this week
We spent some relaxing and contemplative time in a few peaceful residential streets east of Marylebone station and west of Gloucester Place
We had a whole range of questions for the street, such as –
What can be my new hobby? Should I move into town or out to the country? How can I get out of the rat race and follow my passion? I’d like to move my family to a warm climate – how can I make this real? I’m stuck in a bit of a rut and would like to bring my dream to life? I’d like to get even more happiness in my life
- Is the Web really making us Weird?
A recent piece in Techcrunch – The Great Fragmentation – We Are All Weirdos Now by Jon Evans http://techcrunch.com/2014/07/12/the-great-fragmentation-we-are-all-weirdos-now/ got me thinking ( once again) about the impact of the web on society as a whole and cultural diversity, in particular
- The Key to Creativity – Behaviours first, People second
Finding the best ingredients for successful creative thinking, is an important subject and one I’ve pondered before, most recently in the blog post – Isolation or Distraction? Which is better for the Creative process? http://www.thedigitalfilter.com/isolation-distraction-better-creative-process/