We are experienced Communication, Innovation and L&D Experts, with a track record of delivering creative solutions for brand owners that drive business performance. The Filter Group was created to help companies innovate, supporting this aim with a range of effective training and creative solutions.
Current Client list includes : The Financial Times, Star TV, MediaCorp, Haymarket Media Group, Future Publishing, IPC Magazines, the PPA, Macmillan Publishing and JC Decaux.
- Our Videos
I delivered a TED talk at TEDx Royal Tunbridge Wells on the subject of How Street Wisdom Changed My Life. If you are interested, more information on the rather wonderful Street Wisdom can also be found here.
- Ten Stories We Have Enjoyed This Week
14th July 2018
‘Abundant capital, rapid change, and growing sophistication are the key characteristics of China’s Internet landscape. So, too, is the guiding hand of the central government’. This is why China’s internet is bigger….and different.
On 7 July Nesta’s FutureFest kicked off in London’s Tobacco Dock for two days of discussions, debates, performances and immersive experiences exploring alternative futures and innovative solutions to the challenges that lie ahead. See here some of the highlights from the festival.
The Economist on Netflix, the one FAANG technology stock that may be headed for a happy Hollywood ending. ‘Alone among the giants, Netflix is a clear exception to a mix of soaring share prices and suspicion. Since its founding in 1997, the company has morphed from a DVD-rental service to a streaming-video upstart to the world’s first global TV powerhouse’.
The danger with ‘Deep Fakes’ – videos in which one person’s face is stitched onto another person’s body. ‘Rather predictably, the technology has already been used to generate a number of counterfeit celebrity… videos. But the method could also be used to create a clip of a politician saying or doing something outrageous.’
“I am an artistic transvestite, an artistic parent, but that doesn’t stop me from being the transvestite that I was from when I was a teenager fetishising about certain sorts of female roles. I still like to dress up as a housewife sometimes peddling into town, walking around the shops.’ Never a dull moment with the wonderful Grayson Perry, here interviewed prior to the opening of Frockaholic: Grads, Grayson and Gorgeous Dresses exhibition at McCann London.
From the sometimes edgy but often entertaining Urban Dictionary, a recent ‘word of the day’ : ‘Tweetplomacy’ – a noun, using social media sites such as Twitter to manage foreign relations and conduct diplomatic discussions publicly – e.g : ‘the new President’s tweetplomacy may be transparent domestically, but it could also ruffle feathers abroad…..’
15, Comic-Con 2018 panels to be excited for. Including The Predator, Doctor Who, Breaking Bad Reunion and Call of Duty Zombies.
From the always intriguing and innovating (friend of The Filter) @stevexoh – ‘Sound Of Silence’. ‘Sound of Silence is a downloadable pause. An experimental podcast that records the silence that arises between two people. Each episode is less than 3 minutes in length, features a special guest and 2 minutes of shared silence recorded face to face in a variety of spaces.’
A really nice piece and change in strategic direction from Dollar Shave Club. ‘The cornerstone of the campaign is a three minute, 39-second-long video that sees a number of men (and women) going about their own getting ready routines, each of their bathrooms positioned on a soundstage, massive overhead lights flicking on and off throughout —with Sammy Davis Jr.’s classic tune “I’ve Gotta Be Me” playing in the background.’
Latest Blog Posts
- The End of Reputations? – Marketing in a world of distrust and misinformation
8th June 2018
It is human nature to look for reassurance in a rapidly changing world that is replete with uncertainty and inconsistency. In a search for certainty we sift through increasingly large amounts of information and as the alternatives increase, we need better reputational guidance than we have ever had before.
- The implications of voice tech for marketers, from brand to customer service
25th April 2018
Though it’s a few weeks since South by Southwest, here are a few thoughts distilled from some sessions I attended in Austin, including — I’ve Got No Screens: Internet’s Screenless Future and A Conversational Future: Making Technology Adapt To Us.
- Stories from SxSW 2018
10th Aprl 2018
I WAS LUCKY ENOUGH to attend SxSW this year and (due to other work commitments, slightly later than planned) would once again like to share a personal perspective on this show — some of what I saw and what I have taken away.
A long piece this, but you can see the separate sessions listed directly below, in case you want to dive in….
- New Year Discoveries in Borough Market . A Street Wisdom Adventure
12th Jan 2018
Hosting the second, ‘New Year, New You’ Street Wisdom Walk in Borough Market on Friday 12th Jan, I was joined by a fabulous group of six, who brought along a really wonderful range of questions.
- What do voice user interfaces mean for marketers & brands?
10th December 2017
I attended an interesting WARC mini-conference on voice tech and machine learning. The stand out part was a joint session from Mindshare and JWT, highlighting their research in this area.