We are experienced Communication, Innovation and L&D Experts, with a track record of delivering creative solutions for brand owners that drive business performance. The Filter Group was created to help companies innovate, supporting this aim with a range of effective training and creative solutions.
Current Client list includes : The Financial Times, Star TV, MediaCorp, Haymarket Media Group, Future Publishing, IPC Magazines, the PPA, Macmillan Publishing and JC Decaux.
- Our Videos
I delivered a TED talk at TEDx Royal Tunbridge Wells on the subject of How Street Wisdom Changed My Life. If you are interested, more information on the rather wonderful Street Wisdom can also be found here.
- Ten Stories We Have Enjoyed This Week
6th October 2018
From @wired. Tim Berners-Lee wants to save the web using decentralised data storage. ‘Solid.edu builds on existing web protocols to allow users to keep their own data on the cloud service, server or another platform of their choice in personal online data stores or ‘pods’, rather than having it stored on centralised servers.’
Forget traditional market and consumer research.This BrandGym piece looks at – 8 consumer intimacy methods for a connected world, including –virtual immersions, gamification and neuro-testing.
From WARC. ‘Daily time online shows signs of saturation. Daily average online consumption reached 6:42 (hours:minutes) in the first half of 2018, two minutes lower than the level seen in 2017. While this represented the first annual dip since 2015, it is still one hour and five minutes greater than the level seen in 2012.‘
‘Raised by YouTube’ – The platform’s entertainment for children is weirder—and more globalised—than adults could have expected. ‘ChuChu TV is a fast-growing threat to traditional competitors, from Sesame Street to Disney to Nickelodeon. With all its decades of episodes, well-known characters, and worldwide brand recognition, Sesame Street has more than 5 billion views on YouTube. That’s impressive, but ChuChu has more than 19 billion.’
From The–Dots. ‘This Black History Month 2018, we’ve brought together a group of outstanding industry heroes to each nominate 10 black changemakers and creators that are shaping culture, arts, design, business, tech and beyond.’
Users can put an Instagram picture of a place into the easyJet app to find out the best flight options to get there. EasyJet re-engineers the booking experience for the Instagram generation. (reg may be necessary)
‘The recent meteoric rise of esports – or professional competitive computer gaming – is making the gaming industry an increasingly tempting prospect for brand experiences and sport sponsorships’. From Campaign – The Esports boom is giving brands access to ‘unreachable’ audiences.
More interesting than most standard perspectives on social media strategy; these are the 4 findings from WARC’s Effective Social Strategy Report : human connections drive social success; social video formats diversify; communities of interest; and built-in discoverability. …And a piece with a ‘slightly’ more negative slant, also from WARC – The influencer apocalypse: are we doomed?
‘A lock of Walt Whitman’s hair, Jack Kerouac’s boots, and Virginia Woolf’s cane are just a few of the items of literary paraphernalia available at the New York Public Library’s Berg Collection—if you have an appointment.(HT @DavidPearlHere). A short video.
Latest Blog Posts
- The End of Reputations? – Marketing in a world of distrust and misinformation
8th June 2018
It is human nature to look for reassurance in a rapidly changing world that is replete with uncertainty and inconsistency. In a search for certainty we sift through increasingly large amounts of information and as the alternatives increase, we need better reputational guidance than we have ever had before.
- The implications of voice tech for marketers, from brand to customer service
25th April 2018
Though it’s a few weeks since South by Southwest, here are a few thoughts distilled from some sessions I attended in Austin, including — I’ve Got No Screens: Internet’s Screenless Future and A Conversational Future: Making Technology Adapt To Us.
- Stories from SxSW 2018
10th Aprl 2018
I WAS LUCKY ENOUGH to attend SxSW this year and (due to other work commitments, slightly later than planned) would once again like to share a personal perspective on this show — some of what I saw and what I have taken away.
A long piece this, but you can see the separate sessions listed directly below, in case you want to dive in….
- New Year Discoveries in Borough Market . A Street Wisdom Adventure
12th Jan 2018
Hosting the second, ‘New Year, New You’ Street Wisdom Walk in Borough Market on Friday 12th Jan, I was joined by a fabulous group of six, who brought along a really wonderful range of questions.