We are experienced Communication, Innovation and L&D Experts, with a track record of delivering creative solutions for brand owners that drive business performance. The Filter Group was created to help companies innovate, supporting this aim with a range of effective training and creative solutions.
Current Client list includes : The Financial Times, Star TV, MediaCorp, Haymarket Media Group, Future Publishing, IPC Magazines, the PPA, Macmillan Publishing and JC Decaux.
- Our Videos
I delivered a TED talk at TEDx Royal Tunbridge Wells on the subject of How Street Wisdom Changed My Life. If you are interested, more information on the rather wonderful Street Wisdom can also be found here.
- Ten Stories We’ve Enjoyed This Week
12th October 2019
Great fun from @rhodri (HT @neilperkin). ‘Ten weeks ago I said that I’d started writing a disco concept album about Brexit. Unbelievably, I wasn’t joking. Even more unbelievably, it’s finished, and it’s released today. You can buy it or listen to it here, and here’s a trailer’.
A few pieces associated with Mental Health Day (on 10th October). From The Guardian, concerns with how UK universities are dealing with metal wellness issues ; and how Spotify is taking a welcome approach – …’we encourage the entire team to take a little time from their day-to-day to explore a broad range of mental health events and activities. There will be inspirational talks and workshops, mediation and artists sharing both their work and the stories of their own struggles.’ Here, ITV and Uncommon take over an ad break in mental wellness campaign ‘Britain Get Talking’. and finally, Hong Kong McCann’s unique visualisation of the impact of stress.
From JWT Intelligence. ‘Newly emerging avenues for entertainment invite audiences to be a part of the story. As attention spans become shorter – Gen Z’s is said to be 8 seconds, versus millennials’ 12 seconds – entertainment companies are devising ever-more inventive, multi-sensory experiences that draw viewers in by allowing them to interact with the content.
In tune with the above, Tinder is launching its first interactive series within the app, called “Swipe Night.” The four-episode series premieres next month and is presented in a first-person, choose-your-own-adventure format.
Steve Gladdis, CSO at Mediacom, on the Future of Media Planning. ‘It has moved beyond Byron, Binet and bytes.‘ Key themes include – cultural branding, personalisation at scale, untapped contexts and performance marketing. And…this is a nice piece from Paul Feldwickin WARC – Brand experience should not distract marketers from fundamental brand truths.
‘Brands, take heed: a rising generation of digital native consumers, born between 2010 and 2025, are primed to overhaul the consumer landscape. Raised on technology, eagerly principled and the apples of their parents’ eyes, this generation’s expectations already present a powerful force for brands.’ Meet Generation Alpha.
20 firms behind a third of all carbon emissions. These 20 companies have contributed to 480bn tonnes of carbon dioxide equivalent since 1965. Top three are Saudi Aramco, Chevron and Gazprom. And in case not seen, here is a short video, mapping the increasing temperature of the earth between 1880 (when records first started) and 2017. Blue is good, yellow is less good, orange is bad and red is very bad.
Nice initiative from Information is Beautiful. Charting ‘all the amazing, encouraging, inspiring, uplifting things happening in the world. Trends and achievements we don’t always see because we’re fixated on the news.’ This is their Beautiful News. And….the long-list for the 2019, Information is Beautiful Awards, in association with Kantar, is out.
‘The Small Escape.’ A fabulous short film from BMW. ‘In 1964 nine people found freedom in West Berlin. With the help of a BMW Isetta.’
Latest Blog Posts
- MDSG : Advertising Agency of the Year – Chartered Institute of Marketing Awards 2019
MDSG : Advertising Agency of the Year – Chartered Institute of Marketing Awards 2019
‘I have worked 30+ years in advertising, at Saatchi & Saatchi, Dentsu, Publicis and News UK among others. All of this considered, this is the best team I have worked with and my proudest moment.’
- Conscious Decoupling
17th May 2019
This piece references observations from the recent book– Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption by Thales Teixera of the Harvard Business School; and which was recently reviewed in The Economist.
- Stories from SxSW 2019
1st April 2019
I WAS LUCKY ENOUGH to attend SxSW in the lovely city of Austin, again this year, and would like to share a personal perspective on this show — some of what I saw and what I have taken away.
A long piece this, but you can see the separate sessions listed directly below, in case you want to dive in…..