We are experienced Communication, Innovation and L&D Experts, with a track record of delivering creative solutions for brand owners that drive business performance. The Filter Group was created to help companies innovate, supporting this aim with a range of effective training and creative solutions.
Current Client list includes : The Financial Times, Haymarket Media Group, Future Publishing, IPC Magazines, the PPA, Macmillan Publishing and Dennis Publishing.
- Our Videos
I delivered a TED talk at TEDx Royal Tunbridge Wells on the subject of How Street Wisdom Changed My Life. If you are interested, more information on the rather wonderful Street Wisdom can also be found here.
- Ten Stories We Have Enjoyed This Week
13th January 2018
‘There is a famous story about the great 19th-century statesman Gladstone on the campaign trail. During one of his trademark three-hour speeches, a little girl posed a question to her mother. “Mummy,” she supposedly asked, “what is that man for?” Since Twitter appeared in July 2006, people have asked the same question about it. Now we know the answer. This is how Trump helped Twitter find its true purpose.
Great chart from @BenedictEvans who tweeted this graphic showing how technology is connecting all of humanity. With reference to this graphic, a nice observation from @neilperkin – ‘whilst mobile will still grow, we seem to be approaching the top of the S-curve, indicating that the next period will be about shifting to the next technology S-curve (take your pick from AI/ML, voice assistants, AR).’
How Amazon is aiming to use Alexa, to energise its digital advertising business. ‘Some of the early discussions have centred on whether companies would pay for higher placement if a user searches for a product, such as shampoo, on the device, similar to how paid searches work in Google.’
From @Adweek. What 3 Marijuana heavyweights are doing to become the P&G of Pot.
From The Daily Beast – ‘Facebook and Google’s Dirty Secret’ : They’re Really Junk Mail Empires. ‘While industry insiders and major media companies have started to see through the shiny “we’re-a-free-service” veneer of these tech giants, consumer awareness and regulatory threats are just beginning to catch up. This means that Google and Facebook may no longer be able to default to requiring consumers to allow web-wide monitoring and selling of their personal activities, as a condition of using…their social networks.’
Marketing Week, sees brands shifting from efficiency to effectiveness. ‘As brands dedicate more resource to marketing effectiveness they are looking to shift strategy, to instil a learning culture rather than wield a stick’.
Too much TV to watch? Struggling to find something you will like amongst all the options and recommendations? The solution to the problem, unsurprisingly, is Artificial Intelligence.’AI can help consumers find more content to fit their taste. AI can assist in content curation by organising content by themes. It can also use consumer insights to classify and target consumer segments to test recommendations.‘
Interesting video piece from Nike China. It shows how Nike are attempting to appeal to this massive, developing market and, as this region is still a nascent opportunity for Nike, they are using a very direct exposition of their brand positioning; an approach last used in the Occident, many years ago.
Love this piece from The Economist on how technology ruins storytelling. Have you ever noticed how connected devices are curiously missing from otherwise contemporary stories? This could be why – ‘Film remakes that should stay on the storyboard; when modernity mucks things up.’
Latest Blog Posts
- New Year Discoveries in Borough Market . A Street Wisdom Adventure
12th Jan 2018
Hosting the second, ‘New Year, New You’ Street Wisdom Walk in Borough Market on Friday 12th Jan, I was joined by a fabulous group of six, who brought along a really wonderful range of questions.
- What do voice user interfaces mean for marketers & brands?
10th December 2017
I attended an interesting WARC mini-conference on voice tech and machine learning. The stand out part was a joint session from Mindshare and JWT, highlighting their research in this area.
- Different Takes on Collaboration and Creativity. Stories from Wired Live 2017
23rd Nov 2017
I recently attended the annual Wired Live conference over two days at Tobacco Dock. For my money, the best short conference there is; built around the areas of innovation, technology and humanity.
- The changing face of consumer trust and the implications for marketers
21st October 2017
I had the pleasure of hearing author Rachel Botsman speak at two events recently – NESTA and the Royal Society of Arts alongside Andy Haldane of the Bank of England.
Always an engaging speaker, Botsman’s talks centred on her book ‘Who Can You Trust?: How Technology Brought Us Together and Why It Might Drive Us Apart’. The audience was hooked from the start with an anecdote concerning the time her parents accidentally hired a drug dealer to be her nanny; taken in by the woman’s manner with the children and her fake Salvation Army uniform.