We are experienced Communication, Innovation and L&D Experts, with a track record of delivering creative solutions for brand owners that drive business performance. The Filter Group was created to help companies innovate, supporting this aim with a range of effective training and creative solutions.
Current Client list includes : The Financial Times, Haymarket Media Group, Future Publishing, IPC Magazines, the PPA, Macmillan Publishing and Dennis Publishing.
- Our Videos
24th June 2016
I delivered a TED talk at TEDx Royal Tunbridge Wells on the subject of How Street Wisdom Changed My Life. If you are interested, more information on the rather wonderful Street Wisdom can also be found here.
- Ten Stories We Have Enjoyed This Week
17th November 2017
Not Every Article Needs A Picture. From theoutline.com – ‘As with so many problems, social media seems to deserve much of the blame for this….If an article doesn’t have an image, social media will still pull in whatever it can—usually this is just a blown-up version of the website’s logo, though sometimes it’s another unrelated image.
Losing the will to confront means that we lose the ability to be creative and effective. @NYT shares the nice example of Wilbur and Orville Wright, who delivered innovation through arguing. Kids, Would You Please Start Fighting?
Google is mapping out air pollution levels on Google Earth. Example cities here are San Francisco and Los Angeles.
Pithiness personified. ‘This poetic exploration of some of the most common punctuation marks in the English language gives voice to the comma and semicolon via the exclamation mark, brackets and ellipsis.’ A visual tale of 12 punctuation marks : This Is Me, Full Stop.
Overdue, but very welcome. This comprehensive history of The Face magazine, ‘brings together all the main protagonists in an inspiring story of what happens when creative, passionate people are given a platform to do what they do best’ – ‘Facebook: Paul Gorman’s History Of The Magazine That Changed Culture.’
This is The Road Movie. ‘A mosaic of asphalt adventures, landscape photography, and some of the craziest stuff you’ve ever seen, Dmitrii Kalashnikov’s stunning compilation of video footage is shot exclusively via the deluge of dashboard cameras that populate Russian roads.’
Sounds like a pretty powerful energiser to me…. For better brainstorming, tell an embarrassing story.
It may not have been popular when Kevin Costner provided a glimpse into the future with Waterworld; but the stuff of science fiction, so-called “seasteading” has matured from pure fantasy into something approaching reality. From New York Times – Floating Cities, No Longer Science Fiction, Begin to Take Shape.
‘The idea that the Maya or Easter Islanders experienced an apocalyptic end makes for good television but bad archaeology.’ Do Civilisations Really Collapse?
A couple of videos for the weekend. You can see it coming, but you are still surprised by the carnage caused – this is why you should never park your car next to a railway line. And on a more soothing note, from aeon.co – ‘Pearls before squid: how a cephalopod is born, in stunning microscopy footage.’ The squid action starts around 1′: 50″ in.
Latest Blog Posts
- The changing face of consumer trust and the implications for marketers
21st October 2017
I had the pleasure of hearing author Rachel Botsman speak at two events recently – NESTA and the Royal Society of Arts alongside Andy Haldane of the Bank of England.
Always an engaging speaker, Botsman’s talks centred on her book ‘Who Can You Trust?: How Technology Brought Us Together and Why It Might Drive Us Apart’. The audience was hooked from the start with an anecdote concerning the time her parents accidentally hired a drug dealer to be her nanny; taken in by the woman’s manner with the children and her fake Salvation Army uniform.
- Why digital out-of-home advertising is not really digital (yet)
18th October 2017
Digital out-of-home advertising (DOOH) is predicted to hit 50% of all outdoor revenue by the end of 2017, while the number of digital screens in the UK has increased from 2,056 in 2009 to over 17,000 in 2017 thanks to investment of around £100m.
- The myth of storytelling in marketing and why brands should encourage ‘story sharing’.
15th October 2017
The word ‘story’ is so compelling (and so heavily employed) in marketing, because it evokes emotional reactions rooted in our childhood. Many of the stories told us by our parents were in turn heard from their parents before that and so on.
It is this transferred passion and heritage that makes the word, and associations we have with it, so powerful.