We are experienced Communication and Innovation Experts, with a track record of delivering creative solutions for brand owners that drive business performance. The Digital Filter was founded to help companies innovate, supporting this aim with a range of effective training and creative solutions.
Current Clients include – The Financial Times, Haymarket Media Group, IPC Media (London and Manchester), Future Publishing, The PPA and Macmillan Publishing.
Specialties: Digital Marketing | Creative Thinking / Innovation | Content Strategy I Strategic Planning | Training | Content Partnerships | Public Speaking
- Video Of The Week
Not a spot I would choose……
- Ten Stories We Have Enjoyed This Week
30th August 2015
1) Like this. The great quiz app QuizUp is looking to get into the business gamification market ‘The program allows corporations to take the fun and competitive nature of QuizUpand combine it with helping employees learn about company programs, products and policies’.
2) How Google could rig the 2016 US Election. ‘Google’s search algorithm can easily shift the voting preferences of undecided voters by 20 percent or more-up to 80 percent in some demographic groups – with virtually no one knowing they are being manipulated.’
3) Why We Love Disaster News (short video) – ‘ We evoke the thought of death to evoke what life should really be about.’ From The School Of Life and via the medium of Lego.
4) Could Apple’s iOS9 spotlight search be the nail in the coffin for mobile paid search and display? ‘Apple (has) made it very clear that its proactive assistant takes a more conservative approach to personal data. By contrast with Google, the company will not send this information into the cloud for analysis, preferring instead to keep it securely on the device’.
5) Alain de Botton on Why We Travel . The most fulfilling places to visit are those that connect us with what we are really searching for.
6) From The New Yorker – Is Amazon Creating a Cultural Monopoly? ‘A group of writers has put forth what antitrust experts describe as a highly unorthodox argument: that, even though Amazon’s activities tend to reduce book prices, which is considered good for consumers, they ultimately hurt consumers.’
7) Interesting take on the changing pressure on Brands to remain pertinent and relevant. From @econsultancy: ‘When services become ‘living’ how will brands survive? – ‘Living services’ will be able to seamlessly learn and evolve, ever-changing to suit the needs of users, almost as if they are actually reality-based observers.’
8) If you’ve not managed to get a ticket, here is a Vine tour of Banksy’s Dismaland.
9) Haunting and ethereal. The Windows 95 start-up sound slowed down by 4000% – published to mark the occasion of its 20th birthday. Happy birthday, Windows 95.
10) Not a spot I’d choose…. a Drone rudely interrupts a man sunbathing on a 200-foot-tall wind turbine.
Latest Blog Posts
- Creativity is more Chemistry than Alchemy
3rd Sept 2015
On a recent trip to the marvellously refurbished Picasso Museum in Paris I came across an interesting definition of Pablo Picasso’s approach to creativity, specifically with reference to his Cubist period and his association with Georges Braques.
- Far from The Madding Crowd? Tourism in the 21st Century
25th July 2015
The title of Thomas Hardy’s book, comes from a phrase in the “Elegy Written in a Country Churchyard,” by Thomas Gray:
“Far from the madding crowd’s ignoble strife / Their sober wishes never learned to stray.”
Although this expression was coined in 1751, it has been used extensively since that time to highlight an innate human desire to escape the hubbub of everyday life.
Relating this to the travel and tourism industry of today, it is ironic that this professed desire does not often transmit to travel behaviour – people mostly like to travel to where other people travel; and the result of this is delivering a real challenge to the travel industry.
This challenge was highlighted recently in a New York Times article, The Revolt Against Tourism
- A Street ‘Wyesdom’ Adventure at The Hay Festival
20th June 2015So this was the plan, right? I agreed with Street Wiz Mark , that we would attempt the , not insignificant, challenge of running a Street Wisdom Adventure during the Hay Festival .You are probably already on board with the difficulties that might have arisen. First and foremost ( not withstanding the powerful allure of a SW stroll) there is a LOT going on in Hay during the Festival. People overfill their diaries with the sumptuous cultural cornucopia on offer. They dash madly from a lecture on late Byzantine art to an interactive exercise in philosophy combined with t’ai chi (or something similar)