We are experienced Communication, Innovation and L&D Experts, with a track record of delivering creative solutions for brand owners that drive business performance. The Filter Group was created to help companies innovate, supporting this aim with a range of effective training and creative solutions.
Current Client list includes : The Financial Times, Star TV, MediaCorp, Haymarket Media Group, Future Publishing, IPC Magazines, the PPA, Macmillan Publishing and JC Decaux.
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I delivered a TED talk at TEDx Royal Tunbridge Wells on the subject of How Street Wisdom Changed My Life. If you are interested, more information on the rather wonderful Street Wisdom can also be found here.
- Ten Stories We Have Enjoyed This Week
More and more brands are using live ads during TV events. For me, the one that stands out from the UK marketplace was the live Honda sky-diving ad on Channel 4, and here is a perspective on recent developments in this area – ‘There’s a cachet and a wow factor if a live ad is well executed (Blake Morrison, from Ripplebox). It comes across better to a live audience than something that feels so curated that it doesn’t have any room to breathe.‘
This a pretty powerful way to ‘encourage’ adoption. The WeChat ID pilot programme in Guangzhou is to be extended to the whole of Guangdong province and further across China from January next year (as) WeChat is poised to become China’s official electronic ID system.
This is worth thinking through for a couple of seconds. From the New Scientist – ‘Chinese search giant Baidu says it can create a copy of someone’s voice using neural networks – and all that’s needed to work from is less than a minute’s worth of audio of the person talking. Baidu can clone your voice after hearing just a minute of audio.’
From Adweek. ‘For those few uninitiated souls, HQ Trivia works like this: In real-time, the show’s emcee poses 12 questions with three possible answers, while players vie for a shot at splitting a jackpot—averaging anywhere from $1,500 to $25,000. On Super Bowl Sunday, 2 million people logged on for a single session, angling for $20,000 in winnings (168 people shared the prize). According to the app-research firm Sensor Tower, since launching in August, HQ has been downloaded more than 5 million times.
From MIT. ‘The most successful people are not the most talented, just the luckiest, a new computer model of wealth creation confirms. Taking that into account can maximise return on many kinds of investment. If you’re so smart, why aren’t you rich? Turns out it’s just chance.’
A short video from RSA Create. ‘We have taken huge steps towards tackling some of the biggest threats to humanity throughout history, and in many ways our lives have never been better! So where do we go from here? Author and historian Rutger Bregman argues that in order to continue towards a better world, we need big ideas and a robust vision of the future.
Friend of the Filter, Only Dead Fish’s Post Of The Month competiton, is a good place to see some insightful writing. This week’s winner was the piece featured in this newsletter last week – You Are The Media You Eat from Genius Steals. This was the piece from the Filter which won in Jan 2015 – How We Read Today.
From The Guardian. ‘Echoes of Amélie in Guillermo del Toro’s The Shape of Water, traces of Nabokov in Kristen Roupenian’s Cat Person … Where is the line between influence and plagiarism?’ The highest form of flattery? In praise of plagiarism.
From Wired : A Short History of Technology Worship. ‘In spite of the yoking of technology and science in the word STEM, they’ve always been an uneasy pairing. The word technology is best understood as the masculine form of the word culture, and when you’re pitching culture projects to patriarchal joints that find the idea of “culture” unmanly, I’ve often found that “technology” seals the deal.’
This job application letter (short video) has raised the bar to a whole other level.
Latest Blog Posts
- New Year Discoveries in Borough Market . A Street Wisdom Adventure
12th Jan 2018
Hosting the second, ‘New Year, New You’ Street Wisdom Walk in Borough Market on Friday 12th Jan, I was joined by a fabulous group of six, who brought along a really wonderful range of questions.
- What do voice user interfaces mean for marketers & brands?
10th December 2017
I attended an interesting WARC mini-conference on voice tech and machine learning. The stand out part was a joint session from Mindshare and JWT, highlighting their research in this area.
- Different Takes on Collaboration and Creativity. Stories from Wired Live 2017
23rd Nov 2017
I recently attended the annual Wired Live conference over two days at Tobacco Dock. For my money, the best short conference there is; built around the areas of innovation, technology and humanity.
- The changing face of consumer trust and the implications for marketers
21st October 2017
I had the pleasure of hearing author Rachel Botsman speak at two events recently – NESTA and the Royal Society of Arts alongside Andy Haldane of the Bank of England.
Always an engaging speaker, Botsman’s talks centred on her book ‘Who Can You Trust?: How Technology Brought Us Together and Why It Might Drive Us Apart’. The audience was hooked from the start with an anecdote concerning the time her parents accidentally hired a drug dealer to be her nanny; taken in by the woman’s manner with the children and her fake Salvation Army uniform.