We are experienced Communication, Innovation and L&D Experts, with a track record of delivering creative solutions for brand owners that drive business performance. The Filter Group was created to help companies innovate, supporting this aim with a range of effective training and creative solutions.
Current Client list includes : The Financial Times, Star TV, MediaCorp, Haymarket Media Group, Future Publishing, IPC Magazines, the PPA, Macmillan Publishing and JC Decaux.
- Our Videos
I delivered a TED talk at TEDx Royal Tunbridge Wells on the subject of How Street Wisdom Changed My Life. If you are interested, more information on the rather wonderful Street Wisdom can also be found here.
- Ten Stories We’ve Enjoyed This Week
16th February 2019
Attended the CES Round-Up + Future of Voice and Sound event in Clerkenwell this week. The impact of voice on brand health was a big topic and Scott Galloway’s video piece, This Technology Kills Brands, made a re-appearance. In this short excerpt , he shows how Alexa directs purchasers towards Amazon own-brand. One presenter (@richardhill1234) suggested at least one ingenious way that brands can use voice to connect directly with consumers using the Alexa Skill, Send Me a Sample.
Nice piece on storytelling. ‘ “You don’t get it. You aren’t the point.” ‘The surprising reason why your brand sucks at storytelling, and what to do about it. Among the super simple things that they teach in journalism school there is the super simplest thing of all. It’s called the inverted pyramid, aka the upside down triangle.‘
From mymodernmet.com. A photographer travels Europe to document the beauty of abandoned buildings.
From the UK charity Refuge. Released around Valentine’s Day this reversible poem, shines a spotlight on controlling behaviour and domestic violence – If your partner turns on you, turn to us. And here, Norfolk and Suffolk Constabularies have joined forces for the #ThisIsNotConsent campaign. ‘Everyday scenarios take a sinister turn in a series of disturbing films made by police forces to highlight the issue of sexual consent.’ (this video contains scenes that some viewers may find upsetting).
Friend of The Filter @davidepearlhere, curates an excellent regular newsletter and this week’s edition is particularly good. David’s new book Wanderful, Sat-nav for the soul is being crowd-funded and is 97% there. Would be great if we could get it over the line :o) I’d also like to link to this to article by, another friend, Justine Clement (@JustClembo) – The Life-Changing Magic of Noticing.
“They’re more attractive than real boyfriends.” Inside the weird world of Chinese romance video games. From Wired – ‘In China, love and romance designed by women for women could be the next video game trend.
After nearly 16 years out of the advertising business, filmmaker Sir Ridley Scott has brought his grand vision to two high-profile ad campaigns. The first was an adventure film for Turkish Airlines, which was teased during the Super Bowl. The second, more impressive piece, ‘grabs the viewer with Scott’s signature other-worldly vision – a visually rich film for Hennessy X.O, ‘The Seven Worlds’ (4″,06″) which will have a brief presence during the Oscars.’ If you are pressed for time, check out the wonderful Number 6 – Wood Crunches, at 2′,48″ in.
A Clockwork Orange (behind the scenes). ‘Unreleased’ VR footage of “A Clockwork Orange” (Stanley Kubrick / 1971). 3’14” long. May take a little time to load, but worth it.
Auckland Transport have teamed up with iconic Hollywood stuntwoman, New Zealand’s raised Zoë Bell, to spread the message that ‘no one is invincible’, behind the wheel. During filming, the footage shows Zoë driving, sipping her coffee, applying lipstick and checking her appearance in the mirror. As she discusses her varied stunt career with the camera, she effectively becomes more and more distracted from the road. Reckless? All is not as it seems….
Latest Blog Posts
- The End of Reputations? – Marketing in a world of distrust and misinformation
8th June 2018
It is human nature to look for reassurance in a rapidly changing world that is replete with uncertainty and inconsistency. In a search for certainty we sift through increasingly large amounts of information and as the alternatives increase, we need better reputational guidance than we have ever had before.
- The implications of voice tech for marketers, from brand to customer service
25th April 2018
Though it’s a few weeks since South by Southwest, here are a few thoughts distilled from some sessions I attended in Austin, including — I’ve Got No Screens: Internet’s Screenless Future and A Conversational Future: Making Technology Adapt To Us.
- Stories from SxSW 2018
10th April 2018
I WAS LUCKY ENOUGH to attend SxSW this year and (due to other work commitments, slightly later than planned) would once again like to share a personal perspective on this show — some of what I saw and what I have taken away.
A long piece this, but you can see the separate sessions listed directly below, in case you want to dive in….
- New Year Discoveries in Borough Market . A Street Wisdom Adventure
12th Jan 2018
Hosting the second, ‘New Year, New You’ Street Wisdom Walk in Borough Market on Friday 12th Jan, I was joined by a fabulous group of six, who brought along a really wonderful range of questions.