We are experienced Communication and Innovation Experts, with a track record of delivering creative solutions for brand owners that drive business performance. The Creative Filter was created to help companies innovate, supporting this aim with a range of effective training and creative solutions.
Current UK Client list includes : The Financial Times, Haymarket Media Group, Future Publishing, IPC Magazines, the PPA, Macmillan Publishing and Dennis Publishing. International Clients include : Star TV (Mumbai) and MediaCorp (Singapore).
- Video Of The Week
24th June 2016
I delivered a TED talk at TEDx Royal Tunbridge Wells on the subject of How Street Wisdom Changed My Life. If you are interested, more information on the rather wonderful Street Wisdom can also be found here.
- Ten Stories We Have Enjoyed This Week
22nd July 2016
From @newscientist. ‘End Of Nations. Is there an alternative to countries?’ ‘The future structure and exercise of political power will resemble the medieval model. Neo-medievalism…means overlapping authorities, divided sovereignty, multiple identities and governing institutions,and fuzzy borders. On an associated point, highlighting the transitory nature of geo-political structures, here is a map showing how Europe’s borders have changed over the last 2000 years.
Pokemon Go explained for Marketeers. This video identifies why it is such a compelling game to play.
…And here an interesting perspective from the always insightful team @nesta – Pokémon Go and the marketing agencies of the augmented world.
@econsultancy’s Future of Digital Marketing has been running for 10 years. Here are some of the highlights.
What was the standout year in rock history? Well, with Led Zeppelin’s IV, Joni Mitchell’s Blue, Marvin Gaye’s What’s Going On, David Bowie’s Hunky Dory, Carole King’s Tapestry, Sly & the Family Stone’s There’s a Riot Goin’ On – all being released; music journalist David Hepworth, makes a good case for 1971.
The Financial Times gets creative on the topic of adblocking, by blanking out a % of words in articles that represent the percentage of revenue lost to adblockers.
Elizabeth Murdoch’s media company has just launched a men’s lifestyle brand on Snapchat, targeted at Millennial men. ‘What makes this channel somewhat different from Discover’s existing lineup of publishers, is that it’s a Snapchat-only media brand. Brother is the second Snapchat only brand to launch on this channel’
From @bloomberg – Bad Moods Are the Other Global Migration Problem – ‘The unsettling reality of today’s world is that a bad mood can move readily from one country to another, even when events on the ground call for moderation or optimism. Or in the language of financial economics – emotional and ideological contagion is becoming a more important source of systemic risk (apparently good moods do not travel quite so well…)
Looking for a standout CV/resume format? From Robby Leonardi, try thisfabulously fun gamified version.
Michelle Obama, in the car with James Corden and Missy Elliot. The best Carpool Karaoke yet?
Latest Blog Posts
- ‘New Year, New You’ . A Street Wisdom Adventure in Borough Market
18th January 2016
We decided to run a Street Wisdom Adventure at the end of the first week of January , as we knew this would be a time when people would have some big questions in mind and would be looking for some big answers.
- Talk like the Egyptians? The Rise of the Emojis
24th Nov 2015
So ‘Face, with Tears of Joy’ is the first image to be anointed Word of The Year. Is the rise of the Emojis now complete, or does this represent another step towards a world where all of our communications are wholly or mostly, image based?
- Creativity is more Chemistry than Alchemy
3rd Sept 2015
On a recent trip to the marvellously refurbished Picasso Museum in Paris I came across an interesting definition of Pablo Picasso’s approach to creativity, specifically with reference to his Cubist period and his association with Georges Braques.