We are experienced Communication and Innovation Experts, with a track record of delivering creative solutions for brand owners that drive business performance. The Digital Filter was founded to help companies innovate, supporting this aim with a range of effective training and creative solutions.
Current Clients include – The Financial Times, Haymarket Media Group, IPC Media (London and Manchester), Future Publishing, The PPA and Macmillan Publishing.
Specialties: Digital Marketing | Creative Thinking / Innovation | Content Strategy I Strategic Planning | Training | Content Partnerships | Public Speaking
- Video of The Week
Amish Barn Raising in Ohio – in 3 Minutes
- Ten Stories We Have Enjoyed This Week
13th Sept 2014
1) Now this is a commitment to learning 25 Of The Most Dangerous And Unusual Journeys To School In The World.
2) So Apple have launched a time piece. Personally I love the way they
( along with other integrated mobile brands ) put the watch industry on the breadline – how many young people do you know who wear a watch? They are now trying to convince us that watches are back. From the New YorkerHow Apple will convince you to buy an iWatch.
From Campaign Magazine How the iWatch will change advertising forever.
And of course – The Fashion Perspective.
3) TMZ , the digital celebrity tabloid is becoming famous for it’s big news scoops and its somewhat offensive everyday sports coverage. Why is it so successful?
“TMZ is applying to sports the hardcore tabloid-type approach that has worked so well for them when they are covering celebrities,” ….. “And there really hasn’t been an outlet that’s been doing that in sports. It shows what can be done when you can actually start digging around and you’re willing to pay a lot of money for things–if that’s exactly how TMZ is getting these clips. There aren’t other outlets that are willing to do that. Honestly, some of it is a public good. Obviously, what’s happening now with Ray Rice is good.”
From the NYT – How TMZ broke the Ray Rice story ( and others ).
“It is argued here that the movement of the labor force into more service occupations and other jobs in which work schedules are becoming more irregular (with no time clock to punch as a vivid reminder), workers have fewer benchmarks to use in estimating the number of hours in their workweek.”
5) Plenty in organisations I have worked at….. but according to Bloomberg -Corporations are not recruiting enough weirdos.
From the piece, a contemporary account of Michelangelo. Now this is veryweird…..
He ignored even the most basic tasks of self-maintenance. Not only did he bathe “very rarely”, he rarely even changed clothes, sleeping in full regalia-shoes included. His assistant once complained that, “He has sometimes gone so long without taking (his shoes) off that then the skin came away, like a snake’s, with the boots.”
6) Compelling viewing ( a 5 minute video). The 100 Most Iconic shots in film history. Can you name them….and which ones are missing?
“The acquisition will give Microsoft a game with hugely passionate players and sustained popularity on its Xbox, which has lately fallen behind Sony’s PlayStation 4.”
“Most importantly, it means Microsoft now makes games for not just its own devices, but also Sony’s, as well as iOS and Android machines. In Apple’s app Store, Minecraft is one of the few high-charting paid titles in a sea of free-to-play games.”
8) The fabulous London Design Festival is on from Sept 13th to 21st.This annual event, is held to celebrate and promote London as the design capital of the world, and as the gateway to the international creative community.
9) Clever, moving and a genuinely surprising end in this video for a well known charity.
10) …and finally a little light reading and viewing for the weekend.
Shower with your friends – helps you gamify your water consumption.
The great Joan Rivers’s best standup – From The Ed Sullivan Show.
Mesmerising . Time lapse video of an Amish barn raising in Ohio.
Finally, How The Sun Sees You. Extraordinary. Especially fascinating the way that the Sun sees sun tan lotion on your skin .HT @itsjimmyb for this.
Latest Blog Posts
- A Street Wisdom Adventure in Marylebone
9th Sept 2014
I ran a #street_wisdom adventure ( http://www.streetwisdom.org ) with the very wonderful people from Future Publishing, this week
We spent some relaxing and contemplative time in a few peaceful residential streets east of Marylebone station and west of Gloucester Place
We had a whole range of questions for the street, such as –
What can be my new hobby? Should I move into town or out to the country? How can I get out of the rat race and follow my passion? I’d like to move my family to a warm climate – how can I make this real? I’m stuck in a bit of a rut and would like to bring my dream to life? I’d like to get even more happiness in my life
- Is the Web really making us Weird?
A recent piece in Techcrunch – The Great Fragmentation – We Are All Weirdos Now by Jon Evans http://techcrunch.com/2014/07/12/the-great-fragmentation-we-are-all-weirdos-now/ got me thinking ( once again) about the impact of the web on society as a whole and cultural diversity, in particular
- The Key to Creativity – Behaviours first, People second
Finding the best ingredients for successful creative thinking, is an important subject and one I’ve pondered before, most recently in the blog post – Isolation or Distraction? Which is better for the Creative process? http://www.thedigitalfilter.com/isolation-distraction-better-creative-process/
- Isolation or Distraction? Which is better for the Creative process?
The traditional image of the productive and creative thinker is one who takes time to contemplate and consider a problem independently and at length.