We are experienced Communication, Innovation and L&D Experts, with a track record of delivering creative solutions for brand owners that drive business performance. The Filter Group was created to help companies innovate, supporting this aim with a range of effective training and creative solutions.
Current Client list includes : The Financial Times, Haymarket Media Group, Future Publishing, IPC Magazines, the PPA, Macmillan Publishing and Dennis Publishing.
- Our Videos
I delivered a TED talk at TEDx Royal Tunbridge Wells on the subject of How Street Wisdom Changed My Life. If you are interested, more information on the rather wonderful Street Wisdom can also be found here.
- Ten Stories We Have Enjoyed This Week
10th Feb 2018
‘Despite the advances of social media, the number of friends we can have seems fixed at 150, but finding a way to transmit touch digitally could change that. Touch, satisfies a whole host of our biological needs. Physical contact boosts our endorphin activity, making us feel better and potentially having a direct positive impact on our immune systems.‘
‘In the wake of Facebook’s announcement that it would deprioritize publishers’ content in its news feed, the need for publishers to diversify their traffic sources has never been more urgent. In the U.S., HuffPost hasn’t let the Facebook feed changes deter it from growing niche communities.’ Another response is to plan more topic-specific newsletters.
From McKinsey. ‘Why Digital Strategies Fail’ – 1) Fuzzy definitions and, 2) Misunderstanding of the economics of digital. ‘Most digital strategies don’t reflect how digital is changing economic fundamentals, industry dynamics, or what it means to compete.’
‘Quantum computers are straight out of science fiction. Take the “traveling salesman problem,” where a salesperson has to visit a specific set of cities, each only once, and return to the first city by the most efficient route possible. As the number of cities increases, the problem becomes exponentially complex. It would take a laptop computer 1,000 years to compute the most efficient route between 22 cities, for example. A quantum computer could do this within minutes, possibly seconds.’ Imagine how much fun they could have with passwords and accessing databases.
‘The executive begins by taking the stage and working through a thick PowerPoint deck, each slide packed with the latest business buzzwords. As the minutes tick by, I see the audience slump back in their chairs.’ If we all hate jargon, why do we keep using it?
Nice piece from @mariapopova. ‘Aesthetic Consumerism and the Violence of Photography: What Susan Sontag teaches us about visual culture and the social web.’ ‘Needing to have reality confirmed and experience enhanced by photographs, is an aesthetic consumerism to which everyone is now addicted.’
From Adweek. ‘Why travel brands are particularly ripe for digital innovation.’ ‘The travel sector is already disrupting itself and disrupting itself again, because it has all the makings of things that are going on in the consumer markets right now, which is in the direct-to-consumer, service-based moment. Most of what is coming in the marketplace right now, are people trying to disintermediate as much as possible.’
Who Killed Time Inc.? ‘Time Inc. was especially vulnerable. It lived within a giant entertainment conglomerate, Time Warner, which always had other priorities. Its key decision makers, who had long track records of editorial achievement and business success, could not move beyond the old print paradigm. Its weeklies, bi-weeklies, and monthlies were ill-suited to the internet’s real-time, high-volume pace.’
This from The Economist’s look at the ‘Jihadist Women’s Magazine sector’ (Al-Qaeda chick-lit) : ‘How To Please Your Holy Warrior, make your house ‘a paradise on earth’ and other domestic tips’.
Creative Review’s perspective on the best ads from the SuperBowl.’ Humour replaced politics in this year’s Super Bowl commercial breaks, with the best ads of 2018 aiming to make us laugh rather than cry.’ You may have heard that the Philadelphia Eagles won the game, but based on this tweet, looks like it was UK ad agency Lucky Generals.
Finally, this short video is from a while back, but is still a rather sweet illustration of how strength can be drawn from unity. Originally an ad for a bus company, this is ‘It’s smarter to travel in groups.’
Latest Blog Posts
- New Year Discoveries in Borough Market . A Street Wisdom Adventure
12th Jan 2018
Hosting the second, ‘New Year, New You’ Street Wisdom Walk in Borough Market on Friday 12th Jan, I was joined by a fabulous group of six, who brought along a really wonderful range of questions.
- What do voice user interfaces mean for marketers & brands?
10th December 2017
I attended an interesting WARC mini-conference on voice tech and machine learning. The stand out part was a joint session from Mindshare and JWT, highlighting their research in this area.
- Different Takes on Collaboration and Creativity. Stories from Wired Live 2017
23rd Nov 2017
I recently attended the annual Wired Live conference over two days at Tobacco Dock. For my money, the best short conference there is; built around the areas of innovation, technology and humanity.
- The changing face of consumer trust and the implications for marketers
21st October 2017
I had the pleasure of hearing author Rachel Botsman speak at two events recently – NESTA and the Royal Society of Arts alongside Andy Haldane of the Bank of England.
Always an engaging speaker, Botsman’s talks centred on her book ‘Who Can You Trust?: How Technology Brought Us Together and Why It Might Drive Us Apart’. The audience was hooked from the start with an anecdote concerning the time her parents accidentally hired a drug dealer to be her nanny; taken in by the woman’s manner with the children and her fake Salvation Army uniform.