We are experienced Communication, Innovation and L&D Experts, with a track record of delivering creative solutions for brand owners that drive business performance. The Filter Group was created to help companies innovate, supporting this aim with a range of effective training and creative solutions.
Current Client list includes : The Financial Times, Star TV, MediaCorp, Haymarket Media Group, Future Publishing, IPC Magazines, the PPA, Macmillan Publishing and JC Decaux.
- Our Videos
I delivered a TED talk at TEDx Royal Tunbridge Wells on the subject of How Street Wisdom Changed My Life. If you are interested, more information on the rather wonderful Street Wisdom can also be found here.
- Ten Stories We Have Enjoyed This Week
11th January 2019
“@adcontrarian on why online ads haven’t built brands. ‘..cultural imprinting relies on the principle of common knowledge. For a fact to be common knowledge among the group, it’s not enough for everyone to know it. Everyone must also know that everyone else knows it.’
From It’s Nice That – ‘In Praise Of Doing Nothing: How to turn boredom into brilliant ideas.’ ‘Being bored is a state of dissatisfaction with the neural stimulations you’re getting,’ says Sandi Mann, author of The Science of Boredom. ‘You’re searching for more neural stimulation. If you can’t find that externally, you will find it internally, because our minds are always active.’
Wired seem to think that this is the year Facebook finally admits it’s a media company. ‘Big tech needs to adopt standards to fight fake news.And that starts with accepting what it is they actually do.’
Rory Sutherland considers that technology wastes as much time as it saves. ‘Email is unbelievably misleading in this respect. If you spend an afternoon replying to emails, you happily imagine you are being productive. In fact — by comparison with voice communication — what you are doing is insanely slow and protracted. If you were in a meeting with someone who spoke at the speed most people type, you would feel the urge to attack them.’
The most interesting new gadgets and gear from CES 2019. Including a folding phone, an air taxi, Samsung robots and an intelligent toilet. ..And CES have decided to revoke a product award won by a female-founded tech company. Seems less than fair when one considers some of the other products they appear perfectly happy with.
Frederic Filloux of The Monday Note, is not upbeat about 2019. ‘The rise of worldwide populism, an insular tech world unable to correct its blunders, a devastated journalistic landscape that gives an open-field to the social mob; there are few reasons for optimism this year.’
Some stunning photos won the annual “Dronestagram” awards. Drones let photographers get shots that would otherwise be impossible.
‘In July of 1316, a priest with a hankering for fresh apples sneaked into a walled garden in the Cripplegate area of London to help himself to the fruits therein. The gardener caught him in the act, and the priest brutally stabbed him to death with a knife—hardly godly behaviour, but this was the Middle Ages. A religious occupation was no guarantee of moral standing.That’s just one of the true-crime gems to be found in a new interactive digital “murder map“ of London, compiled by University of Cambridge criminologist Manuel Eisner.
These cheeky pro-second Brexit Referendum films ask: ‘Shouldn’t We Double Check….?’
Latest Blog Posts
- The End of Reputations? – Marketing in a world of distrust and misinformation
8th June 2018
It is human nature to look for reassurance in a rapidly changing world that is replete with uncertainty and inconsistency. In a search for certainty we sift through increasingly large amounts of information and as the alternatives increase, we need better reputational guidance than we have ever had before.
- The implications of voice tech for marketers, from brand to customer service
25th April 2018
Though it’s a few weeks since South by Southwest, here are a few thoughts distilled from some sessions I attended in Austin, including — I’ve Got No Screens: Internet’s Screenless Future and A Conversational Future: Making Technology Adapt To Us.
- Stories from SxSW 2018
10th Aprl 2018
I WAS LUCKY ENOUGH to attend SxSW this year and (due to other work commitments, slightly later than planned) would once again like to share a personal perspective on this show — some of what I saw and what I have taken away.
A long piece this, but you can see the separate sessions listed directly below, in case you want to dive in….
- New Year Discoveries in Borough Market . A Street Wisdom Adventure
12th Jan 2018
Hosting the second, ‘New Year, New You’ Street Wisdom Walk in Borough Market on Friday 12th Jan, I was joined by a fabulous group of six, who brought along a really wonderful range of questions.