Innovation Consultancy

The Creative Filter The Digital Filter

We are experienced Communication and Innovation Experts, with a track record of delivering creative solutions for brand owners that drive business performance. The Digital Filter was founded  to help companies innovate, supporting this aim with a range of effective training and creative solutions.

Current Clients include – The Financial Times, Haymarket Media Group, IPC Media (London and Manchester), Future Publishing, The PPA and Macmillan Publishing.

Specialties: Digital Marketing | Creative Thinking / Innovation | Content Strategy I Strategic Planning | Training | Content Partnerships | Public Speaking

Latest Blog Posts

  • Creativity is more Chemistry than Alchemy Distillation_by_Retort

    3rd Sept 2015

    On a recent trip to the marvellously refurbished Picasso Museum in Paris I came across an interesting definition of Pablo Picasso’s approach to creativity, specifically with reference to his Cubist period and his association with Georges Braques.

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  • Far from The Madding Crowd? Tourism in the 21st Century madding crowd

    25th July 2015

    The title of Thomas Hardy’s book, comes from a phrase in the “Elegy Written in a Country Churchyard,” by Thomas Gray:

    “Far from the madding crowd’s ignoble strife / Their sober wishes never learned to stray.”

    Although this expression was coined in 1751, it has been used extensively since that time to highlight an innate human desire to escape the hubbub of everyday life.

    Relating this to the travel and tourism industry of today, it is ironic that this professed desire does not often transmit to travel behaviour – people mostly like to travel to where other people travel; and the result of this is delivering a real challenge to the travel industry.

    This challenge was highlighted recently in a New York Times article, The Revolt Against Tourism

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  • A Street ‘Wyesdom’ Adventure at The Hay Festival Hay-on-Wye,_Clock_Tower

    20th June 2015

    So this was the plan, right? I agreed with Street Wiz Mark , that we would attempt the , not insignificant, challenge of running a Street Wisdom Adventure during the Hay Festival .
    You are probably already on board with the difficulties that might have arisen. First and foremost ( not withstanding the powerful allure of a SW stroll) there is a LOT going on in Hay during the Festival. People overfill their diaries with the sumptuous cultural cornucopia on offer. They dash madly from a lecture on late Byzantine art to an interactive exercise in philosophy combined with t’ai chi (or something similar)

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