Innovation Consultancy

The Creative Filter The Digital Filter

We are experienced Communication and Innovation Experts, with a track record of delivering creative solutions for brand owners that drive business performance. The Creative Filter was created to help companies innovate, supporting this aim with a range of effective training and creative solutions.

Current UK Client list includes : The Financial Times, Haymarket Media Group, Future Publishing, IPC Magazines, the PPA, Macmillan Publishing and Dennis Publishing. International Clients include : Star TV (Mumbai) and MediaCorp (Singapore).

  • Ten Stories We Have Enjoyed This Week Bataille_de_Bouvines_gagnee_par_Philippe_Auguste

    22nd July 2016

    From @newscientist. ‘End Of Nations. Is there an alternative to countries?’ ‘The future structure and exercise of political power will resemble the medieval model. Neo-medievalism…means overlapping authorities, divided sovereignty, multiple identities and governing institutions,and fuzzy borders. On an associated point, highlighting the transitory nature of geo-political structures, here is a map showing how Europe’s borders have changed over the last 2000 years.

    Pokemon Go explained for Marketeers. This video identifies why it is such a compelling game to play. 

    …And here an interesting perspective from the always insightful team @nesta – Pokémon Go and the marketing agencies of the augmented world. 

    @econsultancy’s Future of Digital Marketing has been running for 10 years. Here are some of the highlights.

    What was the standout year in rock history? Well, with  Led Zeppelin’s IV, Joni Mitchell’s Blue, Marvin Gaye’s What’s Going On, David Bowie’s Hunky Dory, Carole King’s Tapestry, Sly & the Family Stone’s There’s a Riot Goin’ On – all being released; music journalist David Hepworth, makes a good case for 1971.

    The Financial Times gets creative on the topic of adblocking, by blanking out a % of words in articles that represent the percentage of revenue lost to adblockers. 

    Elizabeth Murdoch’s media company has just launched a men’s lifestyle brand on Snapchat, targeted at Millennial men. ‘What makes this channel somewhat different from Discover’s existing lineup of publishers, is that it’s a Snapchat-only media brand. Brother is the second Snapchat only brand to launch on this channel’

    From @bloomberg – Bad Moods Are the Other Global Migration Problem – ‘The unsettling reality of today’s world is that a bad mood can move readily from one country to another, even when events on the ground call for moderation or optimism. Or in the language of financial economics – emotional and ideological contagion is becoming a more important source of systemic risk (apparently good moods do not travel quite so well…)

    Looking for a standout CV/resume format? From Robby Leonardi, try thisfabulously fun gamified version.

    Michelle Obama, in the car with James Corden and Missy Elliot. The best Carpool Karaoke yet?  

Previous Videos

 

Latest Blog Posts