We are experienced Communication, Innovation and L&D Experts, with a track record of delivering creative solutions for brand owners that drive business performance. The Filter Group was created to help companies innovate, supporting this aim with a range of effective training and creative solutions.
Current Client list includes : The Financial Times, Star TV, MediaCorp, Haymarket Media Group, Future Publishing, IPC Magazines, the PPA, Macmillan Publishing and JC Decaux.
- Our Videos
I delivered a TED talk at TEDx Royal Tunbridge Wells on the subject of How Street Wisdom Changed My Life. If you are interested, more information on the rather wonderful Street Wisdom can also be found here.
- Ten Stories We’ve Enjoyed This Week
5th July 2019
From The Economist. ‘When batches of images leap onto their screens, they must instantly sort them into categories, such as violence, hate speech and “dare” videos, in which people offer to do whatever a stranger asks.’ A new book Behind The Screen, looks at the world of content moderators, who often work for outsourced companies and for a pittance in the developing world. This quote from a separate book, on the same subject – Custodians Of The Internet, really strikes a chord – ‘Part of the problem, is that both users and (big tech) companies have got it wrong: content moderation is not a peripheral inconvenience, but in many ways, the commodity that platforms offer’.
In this talk and tech demo, software researcher Doug Roble debuts “DigiDoug”: a real-time, 3-D, digital rendering of his likeness that’s accurate down to the scale of pores and wrinkles. Digital humans that look just like us….
From @Tortoise. ‘The man who founded 8chan – one of the dark corners where internet hate speech flourishes – it’s troubling and fascinating in equal measure. If you think you know why someone would set up a site like that, it’ll make you think again.’ Destroyer of Worlds – How a childhood of anger led to the creation of one of the darkest corners of the internet.
The Monday Note is not a fan of Libra – ‘Handing a large chunk of the global transaction system over to Facebook would be dangerous for the entire society and regulators must act swiftly to freeze the project.‘
In what might be the worst news imaginable: cockroaches are developing resistance to insecticides. As Science puts it: “because cockroaches live only for about 100 days, that resistance can evolve quickly, with genes from the most resistant cockroaches being passed to the next generation”. I, for one, hail our new insect overlords….
The world’s best sonic brands, courtesy of Forbes. (HT @here_forth)
Cabeza Patata’s vibrant campaign for Spotify Premium, on the ever-changing moods of music.
Wonderful. ‘There is nothing more revealing than to see a thinking person walking, just as there is nothing more revealing than to see a walking person thinking… Walking and thinking are in a perpetual relationship that is based on trust.‘ Thomas Bernhard on walking, thinking, and the paradox of self-reflection. (HT Kevin Harris).
Good to see two airlines talking about sustainability. KLM, encourages travellers to fly responsibly, and airline Edelweiss (owned by Lufthansa) lets you offset your carbon when you buy a ticket.
The Red Dwarf crew are reunited in this ‘Stellar Rescue’ campaign for The AA and here, 2 people crash at the ‘Mountain Of Hell’ Bike Race and the mother of all pile-ups ensues…
Finally, just love this Economist piece in their Bartleby column. Has this ever rung true for you? Oh boy, this certainly reminds me of an experience working out Wapping way. The Promotion Curse – ‘People get promoted until they reach a level when they stop enjoying their jobs. At this point, it is not just their competence that is affected; it is their happiness as well.’
Latest Blog Posts
- Conscious Decoupling
17th May 2019
This piece references observations from the recent book– Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption by Thales Teixera of the Harvard Business School; and which was recently reviewed in The Economist.
- Stories from SxSW 2019
1st April 2019
I WAS LUCKY ENOUGH to attend SxSW in the lovely city of Austin, again this year, and would like to share a personal perspective on this show — some of what I saw and what I have taken away.
A long piece this, but you can see the separate sessions listed directly below, in case you want to dive in…..
- The End of Reputations? – Marketing in a world of distrust and misinformation
8th June 2018
It is human nature to look for reassurance in a rapidly changing world that is replete with uncertainty and inconsistency. In a search for certainty we sift through increasingly large amounts of information and as the alternatives increase, we need better reputational guidance than we have ever had before.
- The implications of voice tech for marketers, from brand to customer service
25th April 2018
Though it’s a few weeks since South by Southwest, here are a few thoughts distilled from some sessions I attended in Austin, including — I’ve Got No Screens: Internet’s Screenless Future and A Conversational Future: Making Technology Adapt To Us.