Innovation Consultancy

The Creative Filter The Digital Filter

We are experienced Communication and Innovation Experts, with a track record of delivering creative solutions for brand owners that drive business performance. The Creative Filter was created to help companies innovate, supporting this aim with a range of effective training and creative solutions.

Current UK Client list includes : The Financial Times, Haymarket Media Group, Future Publishing, IPC Magazines, the PPA, Macmillan Publishing and Dennis Publishing. International Clients include : Star TV (Mumbai) and MediaCorp (Singapore).

  • Video Of The Week

    This is fabulous and endlessly watchable. Alanis Morissette and James Corden re-do ironic for the digital age

  • Ten Stories We Have Enjoyed This Week File illustration picture showing the logo of car-sharing service app Uber on a smartphone next to the picture of an official German taxi sign in Frankfurt, September 15, 2014. A Frankfurt court earlier this month instituted a temporary injunction against Uber from offering car-sharing services across Germany. San Francisco-based Uber, which allows users to summon taxi-like services on their smartphones, offers two main services, Uber, its classic low-cost, limousine pick-up service, and Uberpop, a newer ride-sharing service, which connects private drivers to passengers - an established practice in Germany that nonetheless operates in a legal grey area of rules governing commercial transportation.    REUTERS/Kai Pfaffenbach/Files  (GERMANY - Tags: BUSINESS EMPLOYMENT CRIME LAW TRANSPORT)

    6th Feb 2016

    1) Interesting piece from Chris Messina (inventor of the Twitter #tag) – ‘2016 will be the year of Conversational Commerce’ (ht @onlydeadfish) – ‘Conversational commerce… largely pertains to utilising chat, messaging, or other natural language interfaces (i.e. voice) to interact with people, brands, or services and bots that heretofore have had no real place in the bidirectional, asynchronous messaging context.’

    2) ‘The End of Twitter’, a piece from The New Yorker: ‘It wasn’t that long ago, I would have told you that Twitter was more like a utility, a service so fundamental that I could imagine a scenario in which it was literally underwritten. Twitter needed to exist. A stream of those hundred-and-forty-character tweets was how you found the most crucial, critical, and thought-provoking stories of the moment…(but) what should worry Twitter (now) is irrelevanceand there is growing data to suggest that that is where the company is headed.’

    3) Apparently Technology is making it easier to trust strangers. ‘This (development) is a threat to big organisational systems – e.g. universities, corporations, banks and healthcare, that have depended on people placing value in the belief that traditional safeguards and centralised guarantees will keep them safe and render goods and services reliable. As this traditional institutional trust framework continues to crumble, it creates fertile ground for technology-engineered decentralised trust directly between people.’

    4) Surprised it isn’t more? ‘The Dark Side Of Online Dating’: Half of us are lying. ‘Of over 3,000 people surveyed across the UK, France and Germany, 47% said they were likely to misrepresent their weight online, 48% said they’d lied about their interests and 50% said they’d be likely to misrepresent their physical appearance.’

    5) ‘The Tragic Data Behind Selfie Fatalities’ . Since 2014, 49 people have died while attempting to photograph themselves; the average age of the victims is 21 years old, and 75% of them are male. We are more likely to die this way than from shark attack.

    6) So long then, Kevin Bacon and your Six Degrees of Separation. It appears that this theory, concerning human connectivity and initially postulated by Hungarian author Frigyes Karinthy in 1929, has been significantly compressed. New research suggests that for the 1.59 billion active users of Facebook, there are only 3.57 degrees of separation, on average.

    7) Interesting stuff from Frederic Filloux, in his Monday Note: Surprising Findings from a News Apps Survey – 1) We rely on a very small number of news apps; (2) Twitter and RSS-related apps score quite high, they are the de facto vector for News; (3) Once huge, Flipboard is losing ground fast while Apple News is not faring well; (4) Half of readers surveyed would rather have no ads in exchange for a monthly fee.

    8) Great article from The Baffler: Movements are not marketing, but marketing has come to replace movements in our culture. “The Body Shop owns compassion, Nike spirituality, Pepsi and MTV youthful rebellion. We used to have movements for change; now we have products.”

    9) The definitive list of what everyone Likes on Facebook – ‘Japanese pop duo Puffy AmiYumi (139,218,340) beats Beyoncé (80,634,320). The Minions (75,372,780) beat Kanye West (74,589,850). Disney on Ice (36,144,060) beats Game of Thrones(34,527,750). The hobby “cat communication” (4,663,340), whatever that is, beats Sarah Palin (4,645,190).

    10) So Long Social Media: ‘The Kids are opting out of the Online Square’ – ‘The newest data increasingly supports the idea that young people are actually transitioning out of using what we might term broadcast social media – like Facebook and Twitter – and switching instead to using narrowcast tools – like Messenger or Snapchat. Instead of posting generic and sanitised updates for all to see, they are sharing their transient goofy selfies and blow-by-blow descriptions with only their closest friends.’

    And finally…

    Quite a tumble. A surfer survives a freefall from the top of a huge Hawaiian wave.

    This is fabulous and endlessly watchable. Alanis Morissette and James Corden re-do ‘Ironic’ for the digital age (video).

Latest Blog Posts

  • ‘New Year, New You’ . A Street Wisdom Adventure in Borough Market IMG_3754

    18th January 2016

    We decided to run a  Street Wisdom Adventure at the end of the first week of January , as we knew this would be a time when people would have some big questions in mind and would be looking for some big answers.

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  • Talk like the Egyptians? The Rise of the Emojis hieroglyphics-484697_1920

    24th Nov 2015

    So ‘Face, with Tears of Joy’ is the first image to be anointed Word of The Year. Is the rise of the Emojis now complete, or does this represent another step towards a world where all of our communications are wholly or mostly, image based?

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  • Creativity is more Chemistry than Alchemy Distillation_by_Retort

    3rd Sept 2015

    On a recent trip to the marvellously refurbished Picasso Museum in Paris I came across an interesting definition of Pablo Picasso’s approach to creativity, specifically with reference to his Cubist period and his association with Georges Braques.

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  • Far from The Madding Crowd? Tourism in the 21st Century madding crowd

    25th July 2015

    The title of Thomas Hardy’s book, comes from a phrase in the “Elegy Written in a Country Churchyard,” by Thomas Gray:

    “Far from the madding crowd’s ignoble strife / Their sober wishes never learned to stray.”

    Although this expression was coined in 1751, it has been used extensively since that time to highlight an innate human desire to escape the hubbub of everyday life.

    Relating this to the travel and tourism industry of today, it is ironic that this professed desire does not often transmit to travel behaviour – people mostly like to travel to where other people travel; and the result of this is delivering a real challenge to the travel industry.

    This challenge was highlighted recently in a New York Times article, The Revolt Against Tourism

    Continue reading →