We are experienced Communication, Innovation and L&D Experts, with a track record of delivering creative solutions for brand owners that drive business performance. The Filter Group was created to help companies innovate, supporting this aim with a range of effective training and creative solutions.
Current Client list includes : The Financial Times, Star TV, MediaCorp, Haymarket Media Group, Future Publishing, IPC Magazines, the PPA, Macmillan Publishing and JC Decaux.
- Our Videos
I delivered a TED talk at TEDx Royal Tunbridge Wells on the subject of How Street Wisdom Changed My Life. If you are interested, more information on the rather wonderful Street Wisdom can also be found here.
- Ten Stories We’ve Enjoyed This Week
16th June 2019
From the always insightful @traceyfutures, this is Futuremade – new dimensions of media : 5 trends for the future. Including, Immersive Entertainment, Innovative Interfaces, Trusted Sources, Smart Environments, and Empathetic Media.
Just love this, from the BBC : In the small town of Otsuchi in northern Japan, 2,000 residents were lost in the tsunami in 2011. One resident had the idea of placing an old phone booth at the bottom of his garden with a disconnected rotary phone. He would ring his cousin’s number and his words would “be carried on the wind” as he spoke to him”.
Excellent guide for those running and also those taking part. From Planning Dirty , this is The Brainstorm Bible.
Last week at the Worldwide Developers Conference, Apple introduced Voice Control, a new accessibility feature that enables users to control their devices hands-free. To present the feature, Apple shared a moving film that takes viewers inside a day in the life of Ian Mackay, an advocate for accessibility.
Now in its 24th year, Mary Meeker’s Internet Trends Report was released this week. in the likely event that you don’t have time to read the 300+ pages, this summary from Quartz is a helpful alternative. One engaging fact from the report, observes that 26% of US adults consider themselves online “almost constantly.” This number jumps to 39% for 18 to 29 year-olds surveyed. Full report is here.
Fortnite emerges as a social media platform for Gen Z. In some ways Fortnite is the new Facebook.
Wearable tech tracks kids laughter to find the most entertaining places in Tennessee. 200 ‘laugh trackers’ were used to let children review attractions and parks.
I’m not an avid horticulturalist, but went along to the Chelsea Flower Show, for the first time this year with a client. Very interesting the way that brands are using this area to connect with consumers, and one such this year was the ‘Facebook Garden’ – ‘the coastal themed garden uses the natural connectivity of water and the ocean to represent the interconnectivity between our online and offline lives, and the interactions,social change and opportunities that social media helps facilitate across the world…..’
Little Black Book’s 2019 EMEA Cannes contenders; including Libresse, DAGOMA 3D Printing, BBC, Xbox and Greenpeace.
This piece HT @GCPeople; ASOS have enabled a ‘virtual catwalk’ feature which uses the latest AR tech to place a model right in front of you.
Is the future of luxury travel in the journey, not the destination? Here is High-Art in Airports.
Wonderful. Emelia Clarke re-creates workplace stock photos. “I’ve been waiting for this moment, this career-defining moment … this honesty and truth that I know I’m going to find …
Some of these are almost unbelievable. The 43 worst logos ever.
Latest Blog Posts
- Conscious Decoupling
17th May 2019
This piece references observations from the recent book– Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption by Thales Teixera of the Harvard Business School; and which was recently reviewed in The Economist.
- Stories from SxSW 2019
1st April 2019
I WAS LUCKY ENOUGH to attend SxSW in the lovely city of Austin, again this year, and would like to share a personal perspective on this show — some of what I saw and what I have taken away.
A long piece this, but you can see the separate sessions listed directly below, in case you want to dive in…..
- The End of Reputations? – Marketing in a world of distrust and misinformation
8th June 2018
It is human nature to look for reassurance in a rapidly changing world that is replete with uncertainty and inconsistency. In a search for certainty we sift through increasingly large amounts of information and as the alternatives increase, we need better reputational guidance than we have ever had before.
- The implications of voice tech for marketers, from brand to customer service
25th April 2018
Though it’s a few weeks since South by Southwest, here are a few thoughts distilled from some sessions I attended in Austin, including — I’ve Got No Screens: Internet’s Screenless Future and A Conversational Future: Making Technology Adapt To Us.